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… challenge that email marketers face, even before arriving to the inbox — actually getting there. While it may seem like delivery should be a “given” that’s not always the case, especially if the sender is using a personal email account, instead of using a professional email service provider (ESP), like Constant Contact. 23 percent of regular…
If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts. Chances are you’ve also noticed some limitations in what you can and can’t do with a personal email account. One of the biggest limitations of using a personal account is in the design of your emails.
… If you’ve been following the Email List Building Series, you have learned why building your email list is so important, how to create a stellar opt-in “bribe” and how to set the whole thing up using an email marketing service like Aweber. But here’s the question EVERYBODY is asking: “What do I actually email my subscribers?” Technology hurdles…