Email Marketing Strategy

  • Has email marketing engagement arrived with open reach?

    … How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time. Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email…

    Jordie Van Rijn/ Emailmondayin EMail- 19 readers -
  • How to lift email marketing conversion step-by-step

    … message takes some extra work on the marketer’s side, but it is worth it, for the result is a more effective email. Steps through an effective email marketing message Now what main elements does an effective email consist of? Think of it as is a stairway with logical (although often subconsciously taken) steps. Of course there is more to the anatomy…

    Jordie Van Rijn/ Emailmondayin EMail- 21 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    …. By isolating your adjustments, you can learn which varying factors are helping to improve your campaigns, and which changes are hurting them. A/B Split Testing for Email The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services. The actual process…

    ROI Factor Blogin EMail How To's- 24 readers -
  • Email Marketing: How To Build an Effective Content Strategy

    … different layouts of the same email to the same segment in your email list, you can see which performs better and utilize that information moving forward with your email marketing. The results may surprise you, and can only help you to perfect your email content strategy in order to retain a larger email list in the long run. Balance Promos…

    ROI Factor Blogin EMail Content How To's- 29 readers -
  • 10 Simple Tips to Grow Your Email List by 400%

    … the value of email marketing. They don’t know how to integrate email marketing into their programs and business. They don’t know how to grow an email list and write off email marketing all together. Did you know that 88% of B2B marketers cite email marketing as their most effective lead generation tactic? If you are not using email marketing…

    Pam Marketing Nutin Social EMail Content- 17 readers -
  • How to Stand Out in Crowded Inboxes

    … and VaynerMedia founder Gary Vaynerchuk said, “Storytelling is by far the most underrated skill in business.” Not every email needs to be measured in sales. Sometimes brand loyalty can be of equal value. For example, Betty Crocker occasionally emails subscribers recipe tips related to their product, poll results, and an “Ask Betty” feature…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 20 readers -
  • A new way to Benchmark your email marketing

    … get his first touch until weeks later. I was shocked. Failure to follow up after showing interest against all laws of marketing (if there were any) and has no place in the mind-set of a direct marketer. What would your ideal tease and intensity be? I have seen brands being seduced to take a route in their email marketing strategy that made them end up in a different quadrant than they would like to be. A new way to Benchmark your email marketing …

    Jordie Van Rijn/ Emailmondayin EMail- 12 readers -
  • This Blog Will Let You Steal All of Refinery29′s Publishing Secrets

    Over the past decade, Refinery29 has built one of the most loyal audiences on the web; of the 10 million people who come to the site each month, over a third visit six times or more, Irene Lee, Refinery29′s Director of Marketing, said at the Contently Summit in Soho yesterday. Lucky for us, Refinery29 is revealing their blueprint for rapid growth in a new blog,Intelligence, an ...

    Joe Lazauskas/ The Content Strategist- 26 readers -
  • Combine Your Blog Posts And Email Marketing Strategy For Better Results

    … Share this: When it comes to writing blog posts, you probably don’t think about them beyond hitting the publish button and promoting them on social media. You may already have an email marketing strategy in place as well but that’s often a completely separate thing. But what if you combined what you do on your blog with your email marketing endeavours? That could be a way to reach your goals with […] The post Combine Your Blog Posts And Email Marketing Strategy For Better Results appeared first on Tim Bonner Blog. …

    Tim Bonner/ Tim Bonner Blogin EMail Content- 11 readers -
  • Email marketing strategy: New and improved

    … of interesting, it allows to rejuvenate otherwise slacking attention and can be a great email marketing strategy for keeping prolonged interest. How to keep your email marketing Fresh In email marketing, keeping it fresh can means both smaller and larger changes. Examples of refreshing your email marketing can be in the form of: How often do we…

    Jordie Van Rijn/ Emailmondayin EMail- 8 readers -
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