Email Marketing Strategy

    • Split A/B Testing: How to Improve Your Email Newsletters

      Big Gains From Small Edits As the world of digital marketing continues to grow, we are constantly learning of new ways to improve upon techniques, even for certain channels that we have been working with for a long time. When it comes to Email marketing specifically, there is always room for improvement. As we have often found, some of the biggest improvements can come from the smallest of edits.

      ROI Factor Blogin EMail How To's- 14 readers -
  • Email Marketing: How To Build an Effective Content Strategy

    … When your audience signs up to receive your emails, they expect to be rewarded for it. They expect you to add value to their inbox, not to clutter it. So, the challenge of email marketing is to prove you deserve the space you take up in their inbox. That being said, with email marketing, you already know your audience is relatively interested…

    ROI Factor Blogin EMail Content How To's- 14 readers -
  • 10 Simple Tips to Grow Your Email List by 400%

    … the value of email marketing. They don’t know how to integrate email marketing into their programs and business. They don’t know how to grow an email list and write off email marketing all together. Did you know that 88% of B2B marketers cite email marketing as their most effective lead generation tactic? If you are not using email marketing…

    Pam Marketing Nutin Social EMail Content- 13 readers -
  • How to Stand Out in Crowded Inboxes

    …. To see an increase in engagement, personalize emails, tell interesting stories, leave clear calls to action, use images, and keep the design consistent. Also, try to introduce some exclusivity into your email marketing strategy. Inboxes will continue to be crowded, but there are ways for you to get the clicks you need for steady growth. Which brands send the best emails? Let us know by tweeting @Contently. …

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 14 readers -
  • A new way to Benchmark your email marketing

    If there ever was such a thing as an “opt-in for life”, it is well in the past. Permission Marketing has been silently replaced with its brother; tease marketing, continuously building on a brand relationship based on mutual interest. The challenge is no longer just about matching message, timing and recipient, but also in presenting an – already in itself – appealing and attractive message.

    Jordie Van Rijn/ Emailmonday- 8 readers -
  • Email marketing strategy: New and improved

    Ever wonder why toothpaste is always “new and improved”? You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing. Consumers like “new”, they like to try new things, it’s hard-wired into our brains.

    Jordie Van Rijn/ Emailmonday- 5 readers -