Email Marketing Strategy

  • Has email marketing engagement arrived with open reach?

    … How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time. Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email…

    Jordie Van Rijn/ Emailmondayin EMail- 25 readers -
  • How to lift email marketing conversion step-by-step

    … When a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like you are sucked in, and can’t resist taking the next step. These emails might look as if they are made in a minute. That’s how natural they seem. Yes, achieving a balanced, clear and persuasive…

    Jordie Van Rijn/ Emailmondayin EMail- 26 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    …Big Gains From Small Edits As the world of digital marketing continues to grow, we are constantly learning of new ways to improve upon techniques, even for certain channels that we have been working with for a long time. When it comes to Email marketing specifically, there is always room for improvement. As we have often found, some of the biggest…

    ROI Factor Blogin EMail How To's- 30 readers -
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