Email Marketing Strategy

  • Has email marketing engagement arrived with open reach?

    … How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time. Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email…

    Jordie Van Rijn/ Emailmondayin EMail- 23 readers -
  • How to lift email marketing conversion step-by-step

    … When a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like you are sucked in, and can’t resist taking the next step. These emails might look as if they are made in a minute. That’s how natural they seem. Yes, achieving a balanced, clear and persuasive…

    Jordie Van Rijn/ Emailmondayin EMail- 24 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    …Big Gains From Small Edits As the world of digital marketing continues to grow, we are constantly learning of new ways to improve upon techniques, even for certain channels that we have been working with for a long time. When it comes to Email marketing specifically, there is always room for improvement. As we have often found, some of the biggest…

    ROI Factor Blogin EMail How To's- 27 readers -
  • Email Marketing: How To Build an Effective Content Strategy

    … readers focused on your business, is delivering relevant messages that are catered to the specific interests of users on your email list. Here are a few tips on how to develop an effective email content strategy: Define Your Goals: Know what you want to say and don’t waste words when trying to say it. Very rarely (if ever) do readers want to read…

    ROI Factor Blogin EMail Content How To's- 35 readers -
  • 10 Simple Tips to Grow Your Email List by 400%

    … the value of email marketing. They don’t know how to integrate email marketing into their programs and business. They don’t know how to grow an email list and write off email marketing all together. Did you know that 88% of B2B marketers cite email marketing as their most effective lead generation tactic? If you are not using email marketing…

    Pam Marketing Nutin Social EMail Content- 20 readers -
  • How to Stand Out in Crowded Inboxes

    …. To see an increase in engagement, personalize emails, tell interesting stories, leave clear calls to action, use images, and keep the design consistent. Also, try to introduce some exclusivity into your email marketing strategy. Inboxes will continue to be crowded, but there are ways for you to get the clicks you need for steady growth. Which brands send the best emails? Let us know by tweeting @Contently. …

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 22 readers -
  • A new way to Benchmark your email marketing

    If there ever was such a thing as an “opt-in for life”, it is well in the past. Permission Marketing has been silently replaced with its brother; tease marketing, continuously building on a brand relationship based on mutual interest. The challenge is no longer just about matching message, timing and recipient, but also in presenting an – already in itself – appealing and attractive message.

    Jordie Van Rijn/ Emailmonday- 12 readers -
  • Email marketing strategy: New and improved

    … of interesting, it allows to rejuvenate otherwise slacking attention and can be a great email marketing strategy for keeping prolonged interest. How to keep your email marketing Fresh In email marketing, keeping it fresh can means both smaller and larger changes. Examples of refreshing your email marketing can be in the form of: How often do we…

    Jordie Van Rijn/ Emailmondayin EMail- 8 readers -
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