Email Metrics

  • How to Create, Sustain and Measure Your Email Marketing Engagement

    … copy motivate a click?” 4. Optimize for mobile “If you’re not using responsive design to optimize your emails for mobile, then your subscriber engagement metrics are likely suffering.” 5. Automate your emails “Marketing automation combines strategy and software to help you create more relevant and personalized email campaigns. A/B testing…

    Movable Ink Blogin EMail How To's- 17 readers -
  • Email Marketing Metrics 101

    … The following post was written by Carl Sedaoui, Director of Marketing at Mailcharts. Mailcharts is the tool e-commerce marketers use to plan their email campaigns and track their competitors.. Learn more here. The best thing about email marketing is that you can track just about everything. Your email service provider (ESP) can likely tell you…

    Movable Ink Blog- 16 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … to continue growing, you have to maintain and promote your list as well as retain the rest of your subscribers to remain healthy. How many subscribers are lost per week and how many new subscribers are you acquiring? While bounce rates per campaign are typically provided, I’m surprised that overall list retention isn’t a primary focus of email…

    Douglas Karr/ Marketing Technology Blogin EMail- 39 readers -
  • The Key Metrics of Analytics for Inbound Marketing

    … really left scratching your head most of the time. Mojo Media Labs has produced this infographic, The Inbound Marketer’s Guide to Data & Analytics. It provides stages of complexity as well as guidance on each key metric for inbound marketing as well as how often to be checking each metric. Daily – includes visits, leads, customers, visitor…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • Are You Looking at the Best Marketing Metrics?

    … to “budgetary constraints.” Without an attribution model and ROI visibility, it’s difficult to have a cohesive, holistic strategy. Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Our State of Marketing Leadership report indicated that revenue growth…

    Convince and Convertin Mobile EMail- 18 readers -
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