Email Metrics

  • How to Create, Sustain and Measure Your Email Marketing Engagement

    … copy motivate a click?” 4. Optimize for mobile “If you’re not using responsive design to optimize your emails for mobile, then your subscriber engagement metrics are likely suffering.” 5. Automate your emails “Marketing automation combines strategy and software to help you create more relevant and personalized email campaigns. A/B testing…

    Movable Ink Blogin EMail How To's- 15 readers -
  • Email Marketing Metrics 101

    … who opened your email, clicked on a link, made a purchase, or marked your email as spam. When it comes to email marketing optimization, this data is pure gold. While there are cornerstone metrics such as open rate (the percentage of recipients who opened your email) and click rate (the percentage that clicked on a link in the email), there…

    Movable Ink Blog- 16 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … to continue growing, you have to maintain and promote your list as well as retain the rest of your subscribers to remain healthy. How many subscribers are lost per week and how many new subscribers are you acquiring? While bounce rates per campaign are typically provided, I’m surprised that overall list retention isn’t a primary focus of email…

    Douglas Karr/ Marketing Technology Blogin EMail- 36 readers -
  • The Key Metrics of Analytics for Inbound Marketing

    … backward. Companies often open analytics and begin with who’s visiting the home page. Instead, open analytics and observe your conversions, then your conversion funnel, and work your way back to pages and referrals. This will help you focus on the key metrics that are driving business rather than confusion on metrics that may not matter. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Are You Looking at the Best Marketing Metrics?

    … to “budgetary constraints.” Without an attribution model and ROI visibility, it’s difficult to have a cohesive, holistic strategy. Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Our State of Marketing Leadership report indicated that revenue growth…

    Convince and Convertin Mobile EMail- 18 readers -
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