Email Metrics

  • Email Marketing Metrics 101

    … who opened your email, clicked on a link, made a purchase, or marked your email as spam. When it comes to email marketing optimization, this data is pure gold. While there are cornerstone metrics such as open rate (the percentage of recipients who opened your email) and click rate (the percentage that clicked on a link in the email), there…

    Movable Ink Blog- 17 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … rates. Average Order Value – (AOV) Ultimately, tracking an email address from a subscription, through nurturing, through to conversion is critical as you’re measuring the performance of your email campaigns. While conversion rates may remain somewhat consistent, the amount of money subscribers actually spent may vary quite a bit. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 41 readers -