Email Metrics

    • How to Create, Sustain and Measure Your Email Marketing Engagement

      Becoming engaged – as in the “will you marry me?” meaning of the word – is of course an extremely memorable event. No bride or groom will ever forget that magical moment (or moments (some folks do get to experience it more than once). This type of engagement is the stuff of countless tear-jerking movie scenes and applause-inducing, bended-knee proposals in candlelit restaurants.

      Movable Ink Blogin EMail How To's- 9 readers -
  • Email Marketing Metrics 101

    … who opened your email, clicked on a link, made a purchase, or marked your email as spam. When it comes to email marketing optimization, this data is pure gold. While there are cornerstone metrics such as open rate (the percentage of recipients who opened your email) and click rate (the percentage that clicked on a link in the email), there…

    Movable Ink Blog- 10 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … back to your site is (hopefully) a primary strategy of your email marketing campaigns. Ensuring you have strong call-to-actions in your emails and you’re promoting those links effectively should be incorporated into design and content optimization strategies. Click to Open Rate – (CTO or CTOR) Of the people that opened your email, what…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • The Key Metrics of Analytics for Inbound Marketing

    … to lead conversion rate, year over year progress, lead to customer conversion rates, and benchmark factors for each. 2 to 3 times per week – monitor traffic sources, visits by traffic source, lead and conversion rate by referral source as well as year over year changes and benchmark comparisons. 2 to 3 times per month – review granular data within…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Are You Looking at the Best Marketing Metrics?

    Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics are effective and worth additional investment. On the other hand, we don’t always do a very good job at understanding the numbers our work produces, which means data may be driving us to the wrong conclusions.

    Convince and Convert- 11 readers -
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