Email Metrics

  • How to Create, Sustain and Measure Your Email Marketing Engagement

    … copy motivate a click?” 4. Optimize for mobile “If you’re not using responsive design to optimize your emails for mobile, then your subscriber engagement metrics are likely suffering.” 5. Automate your emails “Marketing automation combines strategy and software to help you create more relevant and personalized email campaigns. A/B testing…

    Movable Ink Blogin EMail How To's- 13 readers -
  • Email Marketing Metrics 101

    … The following post was written by Carl Sedaoui, Director of Marketing at Mailcharts. Mailcharts is the tool e-commerce marketers use to plan their email campaigns and track their competitors.. Learn more here. The best thing about email marketing is that you can track just about everything. Your email service provider (ESP) can likely tell you…

    Movable Ink Blog- 13 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. In the past, we’ve also shared some of the formulae behind key email…

    Douglas Karr/ Marketing Technology Blogin EMail- 30 readers -
  • The Key Metrics of Analytics for Inbound Marketing

    … really left scratching your head most of the time. Mojo Media Labs has produced this infographic, The Inbound Marketer’s Guide to Data & Analytics. It provides stages of complexity as well as guidance on each key metric for inbound marketing as well as how often to be checking each metric. Daily – includes visits, leads, customers, visitor…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • Are You Looking at the Best Marketing Metrics?

    … social media. Mobile marketers said their No. 1 mobile marketing success metric was mobile website or app traffic. And email marketers said their biggest success metric was click-through rates. It’s interesting that all three of these channels focus most on engagement-level metrics—which is the type of metric that leaders said they valued least…

    Convince and Convertin Mobile EMail- 16 readers -
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