Email Metrics

  • How to Create, Sustain and Measure Your Email Marketing Engagement

    … copy motivate a click?” 4. Optimize for mobile “If you’re not using responsive design to optimize your emails for mobile, then your subscriber engagement metrics are likely suffering.” 5. Automate your emails “Marketing automation combines strategy and software to help you create more relevant and personalized email campaigns. A/B testing…

    Movable Ink Blogin EMail How To's- 13 readers -
  • Email Marketing Metrics 101

    … who opened your email, clicked on a link, made a purchase, or marked your email as spam. When it comes to email marketing optimization, this data is pure gold. While there are cornerstone metrics such as open rate (the percentage of recipients who opened your email) and click rate (the percentage that clicked on a link in the email), there…

    Movable Ink Blog- 13 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if you’ve got a significant number of subscribers (100k+). Your sender’s reputation, the verbiage used in your subject lines and message body… all of these are critical metrics to monitor that aren’t typically offered by your email marketing provider. Email…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
  • The Key Metrics of Analytics for Inbound Marketing

    … each traffic source, attribution and behavior, and year over year progress with benchmark comparisons. 1 to 2 times per month – review keywords, landing pages, email metrics, call-to-action performance, social followers, social likes and shares, blog analytics, and inbound links, and search optimization. One tip that may help you is to work…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Are You Looking at the Best Marketing Metrics?

    … to “budgetary constraints.” Without an attribution model and ROI visibility, it’s difficult to have a cohesive, holistic strategy. Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Our State of Marketing Leadership report indicated that revenue growth…

    Convince and Convertin Mobile EMail- 14 readers -
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