- Our Blog
What email marketer isn’t stricken with anxiety when it’s time to hit send on a new campaign? We all make mistakes, but a lot of those mistakes are avoidable with the right care and preparation. Here are six of the most common and preventable email marketing mistakes and how you can take steps to avoid them.
… Every so often, something slips through the pre-flight or testing process for an email campaign that needs to be acknowledged and sometimes corrected. When an email mistake happens, it’s important to have an action plan. Some mistakes require a full-throated correction, while others don’t require much attention at all. Some have a very simple…