Email Myths

  • The Top 15 Email Marketing Myths You Need to Know

    …: Testing a small percentage of a list is enough to show the effectiveness of a message! Myth: My emails are fully CAN-SPAM compliant, so my emails should reach the inbox! Myth: Inbox placement and low complaint rates means no chances of being marked spam! I love that deliverability aspect of this infographic because, in my opinion, it’s…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Email Deliverability: 4 Horrible Myths On The Rise

    … As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing "delivered" with "inbox placement," insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word "free" in all caps are oldies, but still goodies. Here are some other myths I hear more and more today. Myth #1: I Don't…

    Tom Sather/ Marketing Landin EMail- 20 readers -
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