Email Myths

  • The Top 15 Email Marketing Myths You Need to Know

    … doesn’t matter. Myth: Everyone who has opted in and stayed are loyal readers. Myth: Eliminating bad/invalid email addresses equals list cleaning. Myth: A subject line is the golden key to the success of an email marketing campaign. Myth: Shorter subject lines result in greater email effectiveness. Myth: Informative content is the only…

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • Email Deliverability: 4 Horrible Myths On The Rise

    … As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing "delivered" with "inbox placement," insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word "free" in all caps are oldies, but still goodies. Here are some other myths I hear more and more today. Myth #1: I Don't…

    Tom Sather/ Marketing Landin EMail- 17 readers -