Email Newsletter

  • Why You Need Email Newsletters To Crush Your Marketing

    …? Christopher S. Penn’s weekly email newsletter Penn includes other non-marketing topics he thinks his readers might like. As a metrics geek, I’m sure readers click on these links. If you’re seeking to promote your own products or content, take a page from Penn’s newsletter. He includes various promotions for his books and products. Rae Hoffman…

    Heidi Cohen/ Heidi Cohenin EMail- 22 readers -
  • The 3 Most Effective Ways to Grow Your Email List

    … people the option of opting into your list. This ensures that they receive value from your brand even if they choose not to sign up. Since high-performing content gets such a low CPC on Facebook, the cost-per-acquisition remains low, even if only 3 percent of readers sign up. Plus, it creates a waterfall of other positive actions. It’s a “win-win…

    Joe Lazauskas/ The Content Strategistin Social EMail- 18 readers -
  • What’s the Best Length for My Email Newsletter?

    … I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 1,200 characters — results in the highest email click-through rate for most industries. But that doesn’t tell the whole story. The better answer: As long as it needs…

    Dave Charest/ Constant Contactin EMail- 23 readers -
  • Drinking Our Own Champagne: The Movable Ink Newsletter Redesign

    … should be on-brand, with your fonts, styles and colors coming together to tell a greater story. Web-cropping Web-cropping is a contextual marketing tactic that gives you an easy way of automating the content in your newsletter. It pulls content directly from your website or API into your email, so your emails always display up-to-the-minute…

    Movable Ink Blogin Social EMail- 43 readers -
  • Build a Better Email Newsletter: Webinar Recap

    … According to the Direct Marketing Association, 68% of marketers say that newsletters are the #1 marketing tool to help them achieve their business goals. Considering that context can more than double email ROI, imagine what you could do with a contextual email newsletter. In our webinar, Build a Better Email Newsletter, we discussed the many…

    Movable Ink Blogin EMail- 11 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. Only six percent of B2B marketers, however, rate their content marketing strategy as “highly effective,” according to the Content Marketing Institute’s 2016 B2B content marketing report. This should alert us to a break in the path between content creation and conversion. While leads pour in with successful top-funnel campaigns, return…

    Relevancein Content- 41 readers -
  • Increase Your Facebook Page Reach

    … it is smart to create new channels to reach your audience. I have used my Pages to funnel traffic to a quite a few new channels. I’m building large Twitter accounts from my Page audiences and big email lists as well. Well, I recently added a new tool to FPTraffic to help increase your reach by building an email list from your Page with your Page content…

    Luke Klingin Social EMail Facebook Twitter- 15 readers -
  • Make the Most of Holiday Traffic with a Newsletter Launch

    … the holidays is that these efforts will carry on into the New Year. In other words (and to be as cheesy as possible), newsletters are always in season. A newsletter works similarly to email marketing; however, instead of receiving a coupon or special offer, those who receive your newsletter will receive content created by your brand. People sign up…

    Amanda Disilvestro/ Relevancein SEO EMail Content- 17 readers -
  • Build Customer Loyalty and Trust with These 4 Simple Emails

    … business deserves to have a BIG brand! For the next few weeks, you’ll receive a series of emails called “Design 101.” These will arrive in your inbox every few days. On Saturdays, you’ll get the exclusive Weekend Digest newsletter, with resources, links, and information to help you market your business. We’re glad you’ve joined us, and we’re looking…

    Pamela Wilson/ Constant Contactin EMail- 36 readers -
  • 7 Baits That Entice Email Newsletter Sign-Ups

    You’ve probably seen it a million times. “Sign up to our newsletter and get our free (ebook/whitepaper) about (the thing you’re researching).” You see it a lot because it works. Giving something away to get someone to sign up to your newsletter heightens the value exchange. It says “you give me something of value that I want, and I’ll give you something of value that you want ...

    Tinu Abayomi Paul/ Vocus Blog- 34 readers -
  • How to Choose the Perfect Email Template

    Being able to use an email template to communicate with your audience is one of the biggest benefits of using an online marketing tool like Constant Contact. With an email template, you can easily insert content — including text, images, and video, customized to fit your brand — by choosing the right colors and fonts, and create a more professional look overall.

    Ryan Pinkham/ Constant Contact- 28 readers -
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