Email Newsletter

    • What’s the Best Length for My Email Newsletter?

      I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 1,200 characters — results in the highest email click-through rate for most industries. But that doesn’t tell the whole story. The better answer: As long as it needs to be. Let me explain.

      Dave Charest/ Constant Contactin EMail- 13 readers -
  • Drinking Our Own Champagne: The Movable Ink Newsletter Redesign

    … time supporting them and optimizing their campaigns. Here’s another saying for you: “The cobbler’s children have no shoes.” It rings true for many marketing teams, and it was certainly true for the Movable Ink team. Our own email newsletter was in need of a facelift, but we didn’t make time to update it. Until now. We decided to drink our own…

    Movable Ink Blogin Social EMail- 28 readers -
  • Build a Better Email Newsletter: Webinar Recap

    … According to the Direct Marketing Association, 68% of marketers say that newsletters are the #1 marketing tool to help them achieve their business goals. Considering that context can more than double email ROI, imagine what you could do with a contextual email newsletter. In our webinar, Build a Better Email Newsletter, we discussed the many…

    Movable Ink Blogin EMail- 7 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    … moment in their purchase journey. White Papers A white paper typically looks like a longform fact sheet or an e-book on statistical steroids. Call me crazy, but the NCIA has nailed its white papers on evolving cannabis policy, providing data and actionable how-to’s for its entrepreneurial audience. Integrated Email Campaigns Email campaigns can…

    Relevancein Content- 30 readers -
  • Increase Your Facebook Page Reach

    … it is smart to create new channels to reach your audience. I have used my Pages to funnel traffic to a quite a few new channels. I’m building large Twitter accounts from my Page audiences and big email lists as well. Well, I recently added a new tool to FPTraffic to help increase your reach by building an email list from your Page with your Page content…

    Luke Klingin Social EMail Facebook Twitter- 11 readers -
  • Make the Most of Holiday Traffic with a Newsletter Launch

    … the holidays is that these efforts will carry on into the New Year. In other words (and to be as cheesy as possible), newsletters are always in season. A newsletter works similarly to email marketing; however, instead of receiving a coupon or special offer, those who receive your newsletter will receive content created by your brand. People sign up…

    Amanda Disilvestro/ Relevancein SEO EMail Content- 16 readers -
  • Build Customer Loyalty and Trust with These 4 Simple Emails

    … business deserves to have a BIG brand! For the next few weeks, you’ll receive a series of emails called “Design 101.” These will arrive in your inbox every few days. On Saturdays, you’ll get the exclusive Weekend Digest newsletter, with resources, links, and information to help you market your business. We’re glad you’ve joined us, and we’re looking…

    Pamela Wilson/ Constant Contactin EMail- 21 readers -
  • 7 Baits That Entice Email Newsletter Sign-Ups

    … You’ve probably seen it a million times. “Sign up to our newsletter and get our free (ebook/whitepaper) about (the thing you’re researching).” You see it a lot because it works. Giving something away to get someone to sign up to your newsletter heightens the value exchange. It says “you give me something of value that I want, and I’ll give you…

    Tinu Abayomi Paul/ Vocus Blogin EMail- 30 readers -
  • How to Choose the Perfect Email Template

    … try out: Newsletter: A regularly scheduled email newsletter helps you stay top-of-mind with your audience, and keeps people informed about all the great stuff you have going on. Announcements/Cards: Sometimes you’ll just need to send a quick note to your audience letting them know about something you have coming up. Whether you’re announcing…

    Ryan Pinkham/ Constant Contactin EMail- 17 readers -
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