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As publishers look for new ways to monetize their audiences, email newsletters have moved to center stage. At the Washington Post, more than 75 vertical-specific newsletters are written by a team of reporters, leading to a 129% increase in website traffic over the past year. Buzzfeed had seen similar successes, with email now ranking ahead of Twitter and Pinterest for referral traffic.
… site Medium, many publishers are adding links to the end of their posts, encouraging readers to sign up for their email newsletters. This is a very simple way to give new audiences the chance to connect on a deeper level via email that doesn’t involve integrating with anything. Many publishers are also taking advantage of the popularity…
… than Facebook marketers. Furthermore, an email impression (someone clicking to read) is a much better impression than a Facebook impression (someone seeing something scroll through the News Feed). But what’s really interesting is what happens when you pit organic social media against paid social media. We wrote about the pros and cons…