Email Newsletters

  • Marketing 101: What is a lightbox?

    … email registration process with 13 required fields, to a simpler method of using a lightbox on the website that allowed people the option of going to the preference center. The lightbox was a less complicated way to pull subscribers in, Carolina Castaneda, Digital Marketing Director, Golf Channel, said, because it targeted people who were already…

    MarketingSherpa Blogin EMail- 17 readers -
  • Why Email Should Be at the Center of Your Social Strategy

    … site Medium, many publishers are adding links to the end of their posts, encouraging readers to sign up for their email newsletters. This is a very simple way to give new audiences the chance to connect on a deeper level via email that doesn’t involve integrating with anything. Many publishers are also taking advantage of the popularity…

    AllFacebookin Social Facebook- 32 readers -