Email Nurturing

  • Re-engaging Old Leads With Email Workflow

    … in on a segment of your audience that’s been low on engagement and send them an email to let them know you’re ready to reconnect. Then, make opting out easy—but make opting in even easier. Finally, over time, nurture them with highly relevant content, and consider checking in at multiple points in the campaign to make sure they’re still engaged. Monitor…

    Dan Moyle/ Relevancein EMail Content- 9 readers -
  • Lead Nurturing: Moving Beyond Batch-n-Blast

    … into someone else’s customer. Usually, a mix of content works best, but a little testing goes a long way. As one of your first steps, consider developing a content matrix to inventory your content. Then begin to map that content to the buyer’s journey. Don’t go crazy mapping all of your content to every buying stage or persona, as you have to walk before…

    Relevancein EMail Content- 6 readers -
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