Email Nurturing

  • Re-engaging Old Leads With Email Workflow

    …, not just spamming them), we established two points in the workflow with branching logic to once again re-engage if needed. Each of these milestones in the campaign helped us keep the most interested leads engaged, completing the workflow and (hopefully) moving on to the sales team. For instance, if a person hadn’t opened an email in a specific amount…

    Dan Moyle/ Relevancein EMail Content- 13 readers -
  • Lead Nurturing: Moving Beyond Batch-n-Blast

    …. The key is to make the lead feel included and welcome with relevant content. How to Develop the Lead Nurturing Journey Lead nurturing is much more strategic than a batch-n-blast approach. If you only send one email and don’t follow up with relevant content, your potential buyer may lose interest. If your lead feels forgotten about, they may turn…

    Relevancein EMail Content- 10 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic