Email Nurturing

  • Re-engaging Old Leads With Email Workflow

    …-engage put themselves back into circulation. Then we walked those folks through the process of getting their credit mortgage-ready. They expressed an interest in credit and what that means during the home buying process, and they let us know they want to learn more. The workflow is essentially a lead-nurturing email journey that takes them through…

    Dan Moyle/ Relevancein EMail Content- 9 readers -
  • 11 Ways to Increase the ROI of Your Content Marketing

    … on the first engagement, but they may be ready to engage with you down the road. Email nurturing is the best way to keep in contact with them and they’ll reach out when they’re ready! Be sure to download my latest Ebook written for Meltwater, How to Map Your Content to Unpredictable Customer Journeys, for a more in-depth look at writing content that will increase your return on marketing investment. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social Content- 14 readers -
  • Lead Nurturing: Moving Beyond Batch-n-Blast

    … Imagine you just got a new pet. This pet needs love and care to grow and have a good life. Without the proper amount of attention, food and love, this new pet is going to feel neglected and could end up running away in search of a new owner who will treat it better. It works the same way when you acquire a new lead. We’ve already established…

    Relevancein EMail Content- 6 readers -