Email Nurturing

  • Re-engaging Old Leads With Email Workflow

    …-engage put themselves back into circulation. Then we walked those folks through the process of getting their credit mortgage-ready. They expressed an interest in credit and what that means during the home buying process, and they let us know they want to learn more. The workflow is essentially a lead-nurturing email journey that takes them through…

    Dan Moyle/ Relevancein EMail Content- 10 readers -
  • 11 Ways to Increase the ROI of Your Content Marketing

    … on the first engagement, but they may be ready to engage with you down the road. Email nurturing is the best way to keep in contact with them and they’ll reach out when they’re ready! Be sure to download my latest Ebook written for Meltwater, How to Map Your Content to Unpredictable Customer Journeys, for a more in-depth look at writing content that will increase your return on marketing investment. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social Content- 18 readers -
  • Lead Nurturing: Moving Beyond Batch-n-Blast

    …. The key is to make the lead feel included and welcome with relevant content. How to Develop the Lead Nurturing Journey Lead nurturing is much more strategic than a batch-n-blast approach. If you only send one email and don’t follow up with relevant content, your potential buyer may lose interest. If your lead feels forgotten about, they may turn…

    Relevancein EMail Content- 6 readers -