Email Nurturing

  • Re-engaging Old Leads With Email Workflow

    …, not just spamming them), we established two points in the workflow with branching logic to once again re-engage if needed. Each of these milestones in the campaign helped us keep the most interested leads engaged, completing the workflow and (hopefully) moving on to the sales team. For instance, if a person hadn’t opened an email in a specific amount…

    Dan Moyle/ Relevancein EMail Content- 13 readers -
  • Lead Nurturing: Moving Beyond Batch-n-Blast

    … Imagine you just got a new pet. This pet needs love and care to grow and have a good life. Without the proper amount of attention, food and love, this new pet is going to feel neglected and could end up running away in search of a new owner who will treat it better. It works the same way when you acquire a new lead. We’ve already established…

    Relevancein EMail Content- 8 readers -
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