Email Open Rate

  • Are Millennials Within Your Email Reach? Definitely.

    They’re now in their late teens to mid-thirties. There are more than 75 million of them in the United States – making them, according to the U.S Census, the largest living generation of Americans. They have an estimated annual buying power of more than $200 billion. They are, of course, the Millennials (aka Generation Y).

    Movable Ink Blog- 7 readers -
  • 5 Email Optimization Tips to Increase Opens and Clicks

    … from the crowd? Here are 5 elements within the anatomy of an email message along with the impact that optimization can have: Succinct subject lines can lead to 20% higher open rates on average. Personalized Greetings can lead to 129% higher click-through rates. Non-Corporate Speak can lead to 24% more clicks. Add Images for 82% increased…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
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