Email Open Rate

  • E-commerce Takeaways from Early Spring Marketing Efforts

    … of them well before March 20, the first day of spring. In an effort to analyze the effectiveness of marketers’ early spring campaigns, we tracked more than 1500 e-commerce companies’ abandonment rates and email re-marketing stats for the month leading up to March 20. The four industries we focused on were DIY & Home Improvement, Diet & Health, Apparel, and Furnishings & Goods. Here are some of the most interesting takeaways from the data, which are highlighted in the infographic below: © 2016 DK New Media. …

    Marketing Technology Blog- 18 readers -
  • Are Millennials Within Your Email Reach? Definitely.

    … been chronicling the growth of mobile opens on this blog for some time. In a recent post, we reported that an average of 66% of emails across seven industries were opened on mobile devices. In fact, for a growing number of young people, their mobile device’s screen is their only screen. ComScore reports that one-fifth of Millennials don’t use…

    Movable Ink Blogin EMail- 8 readers -
  • 5 Email Optimization Tips to Increase Opens and Clicks

    … from the crowd? Here are 5 elements within the anatomy of an email message along with the impact that optimization can have: Succinct subject lines can lead to 20% higher open rates on average. Personalized Greetings can lead to 129% higher click-through rates. Non-Corporate Speak can lead to 24% more clicks. Add Images for 82% increased…

    Douglas Karr/ Marketing Technology Blogin EMail- 10 readers -
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