Email Open Rate

  • E-commerce Takeaways from Early Spring Marketing Efforts

    … Even though spring has only just sprung, consumers are raring to get started on their seasonal home improvement and cleaning projects, not to mention buying new spring wardrobes and getting back in shape after months of winter hibernation. Peoples’ eagerness to dive into a variety of spring activities is a main driver for the spring-themed ads…

    Marketing Technology Blog- 21 readers -
  • Are Millennials Within Your Email Reach? Definitely.

    … been chronicling the growth of mobile opens on this blog for some time. In a recent post, we reported that an average of 66% of emails across seven industries were opened on mobile devices. In fact, for a growing number of young people, their mobile device’s screen is their only screen. ComScore reports that one-fifth of Millennials don’t use…

    Movable Ink Blogin EMail- 8 readers -
  • Monday Catch-up: Luxury Brands, the “Friend Zone” & Ensuring Opens

    …,” ContactLab says, adding that “digital engagement can translate into a 40% increase in revenue for fashion and luxury brands.” The study names Cartier and Burberry as leaders in the luxury category in the areas of email “proficiency and strategy.” Get your messages into the “friend zone” Chances are that you’ve heard of the “friend zone” in the context…

    Movable Ink Blogin EMail- 10 readers -