Email Open Rate

    • E-commerce Takeaways from Early Spring Marketing Efforts

      Even though spring has only just sprung, consumers are raring to get started on their seasonal home improvement and cleaning projects, not to mention buying new spring wardrobes and getting back in shape after months of winter hibernation. Peoples’ eagerness to dive into a variety of spring activities is a main driver for the spring-themed ads, landing pages and other marketi ...

      Marketing Technology Blog- 15 readers -
  • Are Millennials Within Your Email Reach? Definitely.

    … been chronicling the growth of mobile opens on this blog for some time. In a recent post, we reported that an average of 66% of emails across seven industries were opened on mobile devices. In fact, for a growing number of young people, their mobile device’s screen is their only screen. ComScore reports that one-fifth of Millennials don’t use…

    Movable Ink Blogin EMail- 8 readers -
  • 5 Email Optimization Tips to Increase Opens and Clicks

    … from the crowd? Here are 5 elements within the anatomy of an email message along with the impact that optimization can have: Succinct subject lines can lead to 20% higher open rates on average. Personalized Greetings can lead to 129% higher click-through rates. Non-Corporate Speak can lead to 24% more clicks. Add Images for 82% increased…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
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