Email Open Rate

  • E-commerce Takeaways from Early Spring Marketing Efforts

    … of them well before March 20, the first day of spring. In an effort to analyze the effectiveness of marketers’ early spring campaigns, we tracked more than 1500 e-commerce companies’ abandonment rates and email re-marketing stats for the month leading up to March 20. The four industries we focused on were DIY & Home Improvement, Diet & Health, Apparel, and Furnishings & Goods. Here are some of the most interesting takeaways from the data, which are highlighted in the infographic below: © 2016 DK New Media. …

    Marketing Technology Blog- 21 readers -
  • Are Millennials Within Your Email Reach? Definitely.

    … question for today is: can your email marketing successfully engage them? Three factors allow us to answer that question with a confident “yes”: Recent research indicates continuing reliance on email by young people Email is now ubiquitous on mobile devices Email has evolved beyond static content delivery to a live data experience, which can…

    Movable Ink Blogin EMail- 8 readers -
  • Monday Catch-up: Luxury Brands, the “Friend Zone” & Ensuring Opens

    …,” ContactLab says, adding that “digital engagement can translate into a 40% increase in revenue for fashion and luxury brands.” The study names Cartier and Burberry as leaders in the luxury category in the areas of email “proficiency and strategy.” Get your messages into the “friend zone” Chances are that you’ve heard of the “friend zone” in the context…

    Movable Ink Blogin EMail- 10 readers -