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Colleague Mark Schaefer recently published a post, 10 Epic Shifts that are Re-Writing the Rules of Marketing, that is a must read. He asked marketers throughout the industry how marketing was shifting profoundly. One area that I see a lot of activity in is the ability to personalize the relationship with the prospect or customer.
Email marketing is a proven way to register better business growth. However, you only achieve actual conversions rates when you opt for the right ways of marketing, which ensure that the email recipients do open your emails. While getting funding for business might be easy, running one successfully requires continuous efforts and monitoring.
… Admit it. It hurts. You send another carefully crafted email to your list. And no one cares. The few who open your emails don’t reply or click on your links. Your motivation to keep up a regular emailing schedule dwindles with the consistently uninspiring results. Perhaps email marketing is just not working. Perhaps email marketing is dead…
… providers tout their deliverability scores as if they’re something to be proud of. Unfortunately for their customers, though, the reputation of the sender, combined with the quality of the recipient addresses at each domain, combined with the email content may produce terrible inbox placement for marketers. This isn’t something they report, though…
… Last year, we shared an amazing infographic that provided 7 email marketing myths. In my opinion, email continues to be one of the most undervalued, underused and abused communication methods that the average marketer has at their disposal. This time around, Email Monks has has shortlisted top 15 prominent email marketing myths and debunked…
When referring to an effective email campaign, we’re not talking about the amount of people who opt in to your list but how many of them actively engage with your messages. It’s important that you have subscribers who open your email messages because this will increase your returning visitors and conversions equaling profits.