Email Open Rates

  • The Cost of Measuring Deliverability Versus Inbox Rates

    …. That’s why companies enlist the services of platforms like 250ok. 250ok provides senders with seed lists that are monitored to see whether or not the campaign makes it into the inbox or the spam folder. This provides the marketer with all the necessary reporting they need to troubleshoot and correct deliverability issues – whether it’s list…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • The Top 15 Email Marketing Myths You Need to Know

    …: Testing a small percentage of a list is enough to show the effectiveness of a message! Myth: My emails are fully CAN-SPAM compliant, so my emails should reach the inbox! Myth: Inbox placement and low complaint rates means no chances of being marked spam! I love that deliverability aspect of this infographic because, in my opinion, it’s…

    Douglas Karr/ Marketing Technology Blogin EMail- 10 readers -
  • 5 Effective Strategies to Increase Email Open Rates

    … average open rate is 20%, this means 70% of your subscribers are not viewing your email messages. You’re essentially losing 70% potential profits that could have been generated through your subscribers. Over the years, higher open rates have been the subject of numerous case studies, and the results have been astonishing. Let’s look at the 5 most…

    Rizvan Ullah/ The Blog Heraldin EMail Content- 12 readers -