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… It’s a given—designing your emails to create the best user experience leads to more click-throughs and conversions. And, unless you consistently use responsive design, knowing which device your customers prefer to use when opening and engaging with emails is key to creating that experience. We’ve analyzed the data from 1.9 billion email opens…
… it. Misleading people just to get an open never works well in the long run. 2. Abraham Lincoln’s guide to email marketing Why It Worked 3 reasons: #1 – Everyone knows who Abraham Lincoln is #2 – My audience is interested in email marketing #3 – The combination of “Abraham Lincoln” and “email marketing” creates a TON of curiosity. What…
… from the crowd? Here are 5 elements within the anatomy of an email message along with the impact that optimization can have: Succinct subject lines can lead to 20% higher open rates on average. Personalized Greetings can lead to 129% higher click-through rates. Non-Corporate Speak can lead to 24% more clicks. Add Images for 82% increased…
Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication and customer engagement. Everyone has email and uses it daily, checking everything from work accounts to personal accounts, on a variety of devices such as PCs, tablets and mobile phones.