Email Opens

  • Consumer Device Preferences for Email Marketing

    … It’s a given—designing your emails to create the best user experience leads to more click-throughs and conversions. And, unless you consistently use responsive design, knowing which device your customers prefer to use when opening and engaging with emails is key to creating that experience. We’ve analyzed the data from 1.9 billion email opens…

    Movable Ink Blogin EMail- 7 readers -
  • 5 Email Optimization Tips to Increase Opens and Clicks

    … from the crowd? Here are 5 elements within the anatomy of an email message along with the impact that optimization can have: Succinct subject lines can lead to 20% higher open rates on average. Personalized Greetings can lead to 129% higher click-through rates. Non-Corporate Speak can lead to 24% more clicks. Add Images for 82% increased…

    Douglas Karr/ Marketing Technology Blogin EMail- 8 readers -