Email Opt-In

  • How to Build a Re-Engagement Campaign for Inactive Subscribers

    We recently shared an infographic on how to reverse your email engagement attrition rate, with some case studies and statistics on what can be done about them. This infographic from Email Monks, Re-Engagement Emails, takes it to a deeper level of detail to provide an actual campaign plan for reversing your email performance decay. An average email list decays by 25% every year.

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • The Pros and Cons of a Double Opt-In Email Campaign

    … in a direct way. Marketers want to convert their leads through email, but they don’t want to risk annoying them with their messages or losing them as subscribers. One of the ways to prevent this is to require a double opt-in. This means that after subscribers register their emails with you, they then have to confirm their subscription through email…

    Marketing Technology Blogin EMail- 14 readers -
  • The 5 Basic Steps of Starting to Build Your Email List

    … on the subscriptions (expressed vs implied permission) can impact the likelihood that a recipient might click the SPAM button. And when they do, it can impact your ability to get emails to the inbox of all of your other subscribers. It may seem like building an opt-in list from scratch is the most dunting task every, but it’s absolutely necessary. When you build…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • How to Waste Your Content Marketing Efforts

    … back. If the visitors stay, see, and vamoose again, never to return, your efforts are being wasted. Which is why Jay here at Convince & Convert, and every other leading content driven blogger, focuses so much energy on the one of the most mundane elements of the web site: The email list. Turning a visitor into an email subscriber is the best way…

    Convince and Convertin EMail Content- 20 readers -
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