Email Opt-In

  • 11 Poor Email Practices to Avoid (Unless You Want Angry Subscribers)

    …. If the subscriber can’t see why they should open your email, they’re going to delete it instead. Sending bait and switch emails. Now you’re just trying to annoy subscribers and get reported as SPAM. Leaving out a call-to-action. Why send a message if you don’t want someone to respond somehow? Don’t waste their time or yours! Overly friendly or personalized emails. TMI (Too much information) can seem a bit creepy, especially when you don’t really know one another. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • The Pros and Cons of a Double Opt-In Email Campaign

    … in a direct way. Marketers want to convert their leads through email, but they don’t want to risk annoying them with their messages or losing them as subscribers. One of the ways to prevent this is to require a double opt-in. This means that after subscribers register their emails with you, they then have to confirm their subscription through email…

    Marketing Technology Blogin EMail- 16 readers -
  • The 5 Basic Steps of Starting to Build Your Email List

    … One of the easiest means of ensuring that your email deliverability remains in good standing – meaning your email makes it to the inbox, not the junk folder, is by having a safe and obvious methodology for collecting email addresses. Anything outside of an opt-in form that obviously communicates the offering and sets expectations…

    Douglas Karr/ Marketing Technology Blogin EMail- 8 readers -
  • How to Waste Your Content Marketing Efforts

    … back. If the visitors stay, see, and vamoose again, never to return, your efforts are being wasted. Which is why Jay here at Convince & Convert, and every other leading content driven blogger, focuses so much energy on the one of the most mundane elements of the web site: The email list. Turning a visitor into an email subscriber is the best way…

    Convince and Convertin EMail Content- 20 readers -
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