Email Optimization

  • Has email marketing engagement arrived with open reach?

    … How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time. Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email…

    Jordie Van Rijn/ Emailmondayin EMail- 21 readers -
  • How to lift email marketing conversion step-by-step

    … When a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like you are sucked in, and can’t resist taking the next step. These emails might look as if they are made in a minute. That’s how natural they seem. Yes, achieving a balanced, clear and persuasive…

    Jordie Van Rijn/ Emailmondayin EMail- 23 readers -
  • 7 Ways To Grow Your Customer Base With Emails

    … Your customers are the essence of your business. Most business owners instinctively know this. What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers. In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why. Let’s look…

    Jon Correll/ conversionvoodoo.comin EMail- 18 readers -
  • Email Marketing Guide – How To Have Your Cake And Eat It Too

    … Have you heard about email automation? Or, have you heard about it, but just the name sounds too intimidating to explore further? In today’s article, we’re going to look at how automation leads to an increase in customers, growth for your business and improved revenue. We’ll take some of the mystery out of email workflows and automation so you…

    Jon Correll/ conversionvoodoo.comin EMail- 18 readers -
  • The Best Of The Best – Top 5 Email Marketing Tools For 2016

    … Email marketing is important to your marketing strategy. So important, in fact, we’re going to highlight the best of the best – top 5 email marketing tools for 2016. First, let’s talk a bit about why email marketing is pivotal to your overall marketing plan. Benefits of Email Marketing In an email statistics report from the Radicati Group, we…

    Jon Correll/ conversionvoodoo.comin EMail- 26 readers -
  • Email Signup Form Best Practices and Stats For 2016

    …. Use large, bright submit buttons that can’t get lost on the page. Make the button as wide as your input fields. While talking about the button, we encourage you to test your call to action. While “submit” may work for some, “get pricing” may work for others. Test and test again to learn what works for you. Use Double Opt-Ins For years people have…

    Jon Correll/ conversionvoodoo.comin EMail- 10 readers -
  • Why You Should Be Conducting A/B Testing On Your Email Marketing

    … You’ve heard from us on many occasions that A/B testing is a great tool to optimize your landing pages. We’ve told you that for each test you run, you learn something new about your audience – something that helps you reach them more effectively. You’ve learned what it takes to meet their needs while improving your conversion rate optimization…

    Jon Correll/ conversionvoodoo.comin EMail- 17 readers -
  • 7 Tools To Make Automated Email Marketing Incredibly Easy

    … Emails result in sales. In fact, 72% of shoppers say they prefer email as their means of communication with companies they like to do business with. This means they want to see your emails. With more than 4.35 billion email accounts worldwide, it’s safe to say email is alive and well. Which is exactly why you should be using email marketing…

    Jon Correll/ conversionvoodoo.comin EMail- 13 readers -
  • How To Use Automated Email Series To Increase Customer Retention

    Did you know it costs you more to obtain a new customer than it does to retain a current customer? In fact, 70% of businesses in one study say it’s cheaper to retain a customer than acquire a new one. They also say they get a better return on investment when they do the leg work to build a relationship with their customers. You’ve probably heard the term “low hanging fruit.

    Jon Correll/ 18 readers -
  • How To Optimize Email for Mobile Devices: Design and Content

    …. The bottom line is, if you’re not optimizing your email marketing for mobile, you’re missing opportunities. After much research and deliberation, I’ve come to the conclusion that the easiest and best way to handle mobile optimization is to focus on improving your regular email design to be mobile-friendly. Ensuring that your emails look good on both…

    ROI Factor Blogin Social EMail Content How To's- 31 readers -
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