Email Permission

  • Everything You Need to Know About Permission-based Email Marketing

    … Permission-based email marketing is the foundation of every successful email marketing strategy. So, what exactly is permission-based email marketing? It begins with making sure you are getting permission before adding new contacts to your email list. Asking for permission shows your audience that you respect their privacy. It also ensures…

    Constant Contactin EMail- 12 readers -
  • Never Share Your Email List

    … Did you know that 57 percent of small businesses are actively trying to grow their email lists? If you’re a business that respects the trust and privacy of your customers, you should never share your email list. Sharing your list could damage your reputation, hurt customer relationships, and ruin the trust that you’ve worked so hard to build…

    Constant Contactin EMail- 11 readers -
  • Why You Should Only Send Email to People You Know

    … Did you know that 91 percent of U.S. adults like to receive promotional emails from companies they do business with? People open email from people that they know. And they delete, or mark as spam, email from people that they don’t recognize. This is why it’s critical that you always ask for permission before adding a new contact to your email…

    Constant Contactin EMail- 8 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … of a healthy email marketing program. Permission – don’t get yourself in trouble with ISPs. Ask for permission to email. Preferences – provide and set expectations on frequency for your subscribers. Inactives – remove inactive subscribers to reduce unsubscribe complaints and lack of engagement. Frequency – don’t turn up the frequency so high…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • How Purchased Email Lists Can Destroy Your Email Marketing

    … protective of your inbox. And while you might not report every unwanted email as spam, you probably don’t think too highly of businesses or organizations that send you email without your permission. This doesn’t take into account the other setbacks of purchasing a list, like: 1. Purchased lists put you at risk of breaking the law (which can result…

    Ryan Pinkham/ Constant Contactin EMail How To's- 16 readers -
  • What is CASL?

    … implied consent a contact must take a business action with you at least once every two years. Express consent is obtained when you explicitly ask your potential contacts for permission to send them email, and they agree. Once you obtain express consent, it is good forever or until someone opts out. If you use the Constant Contact website sign-up…

    Ryan Pinkham/ Constant Contactin EMail- 9 readers -
  • [Checklist] 3 Steps to CASL Compliance

    … The Canadian Anti-Spam Legislation (CASL) will be enforced starting on July 1, 2014 and is applicable to anyone who makes use of commercial electronic messages. This means if you have an email address in your email marketing campaign that you suspect belongs to a Canadian, or if anyone opens your email in Canada, this law is applicable even…

    Dave Charest/ Constant Contactin EMail- 12 readers -
  • [Guide] How to Get (and Keep) Email Permission

    … In the world of email marketing: permission-based email marketers are the good guys. They value the trust and privacy of each and every customer that walks through their door and thus, the trust and privacy of every subscriber that joins their email list. As a result, they have better open rates, less spam reports, and more opportunities…

    Ryan Pinkham/ Constant Contactin EMail- 4 readers -
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