Email Personalization

  • [Webinar] The State of Email Marketing Personalization in 2017

    … with Campaign Monitor to show you the most effective email personalization tactics we’ve seen in 2017. We’ll explain how to strategize your personalized emails, look at industry trends, and discuss innovative use cases that go above and beyond the typical “Hi, Name!” Join us on Thursday, September 14th at 1pm ET for this exclusive event. Can’t make the live webinar? Sign up anyway, and we’ll send you the webinar recording. …

    Movable Ink Blogin EMail- 20 readers -
  • 4 Crafty, Not Clingy Ways to Personalize Your Emails

    … It’s no secret that savvy businesses are engaging their customers by creating personalized experiences tailored to their interests and needs. And email makes it easier than ever to do so. Personalized emails also happen to be pretty darn effective at driving sales. According to the Direct Marketing Association, segmented and targeted emails…

    Movable Ink Blogin EMail- 19 readers -
  • Email Spotlight: Spotify’s Data-Driven Year-in-Review Campaign

    … Personalized, year-end wrap-up emails are perfect for thanking your customers for their loyalty and showcasing any data you have in a creative way. Spotify wanted to do something extra special for their artists and creators in their year-in-review email campaign. Using personalized statistic data, including number of listeners and total time…

    Movable Ink Blogin EMail- 23 readers -
  • The Benefits of Email Templates (and How to Use Them)

    … subscriber engagement, getting you higher click-through rates and sales. But creating compelling email content is difficult enough. Add in the struggle of designing an email when you’re short on time and resources, and you’ve got a monster of a project on your hands. That’s where email templates come in handy. What is an email template? An email template…

    Movable Ink Blog- 15 readers -
  • The B2B Email Marketer’s Playbook

    … B2B marketers face a lot of unique challenges. There are longer and more complex sales cycles, as well as more decision makers to please. And once you get a customer, keeping them happy is another hurdle. Most B2B companies still turn to email to reach (and keep) customers. A recent survey from 2016 reports nearly a third of B2B marketers say…

    Movable Ink Blogin EMail- 13 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … on a hand-held at poolside as it would have been if viewed on a desktop at the office. Having said that, you also need to ensure your wonderfully optimized email gets opened, which brings us to our next tip… Make your subject line count Your emails are always competing with other email, other forms of media, and work-related tasks for the recipient’s…

    Movable Ink Blog- 8 readers -
  • Using Live Data in Email: Watch the Webinar

    … the webinar now to learn how live data can be used in your email marketing campaign. This entry was posted in Contextual Marketing and tagged email personalization, live data, Oracle, Oracle Marketing Cloud, real-time email, webinar on Tuesday, April 26th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 11 readers -
  • Contextual Email Marketing for Fashion Apparel Retailers

    …% higher unique click rates than non-personalized mailings. This example from Boden uses personalization to deliver a data-driven personalization campaign to lapsed purchasers, by weaving the customers purchase history into a story. As a result, they saw a 2256% lift in revenue per email. Device Detection A fundamental element for a great mobile…

    Movable Ink Blogin EMail- 18 readers -
  • Monday Catch-up: Google, Personalization and Newsletters

    … likely to open a personalized email and 39% say they’d “go out of their way” to buy from a store that delivers personally relevant messaging. Luxury.com dives deeper into the report. Read more … How to build a better newsletter Newsletters are among the most commonly used types of marketing emails, but one of the hardest to do well. Done correctly…

    Movable Ink Blogin EMail Google- 10 readers -
  • Personalization remains a missed opportunity for many marketers

    … We led last week’s “Monday Catch-up” post with this news, but the fact that almost half of email marketers are not taking advantage of personalization and other methods of targeting their campaigns is worthy of a deeper dive. As we noted Monday, according to a report from GetResponse summarizing the results of a recent survey conducted…

    Movable Ink Blogin EMail- 9 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • Monday Catch-up: A New Email Survey, Retail Trends and Lead Management

    … webinar we’re hosting with Taboola on how to acquire and nurture new leads. Join us on January 20, 2016 at 11 am EST on how to engage your audience at every stage of the marketing funnel. Save your spot now. This entry was posted in Email Marketing and tagged email personalization, Lead management, lead nurturing, list building, trends on Monday, January 18th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 13 readers -
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