Email Personalization

    • [Webinar] The State of Email Marketing Personalization in 2017

      Email marketing personalization is an incredibly powerful force in persuading your customers to take action. 86% of consumers say personalization plays a role in their purchasing decisions and 80% of consumers like retailers’ emails to contain recommended products based on previous purchases. Not only does email personalization offer a better experience, to shows your custome ...

      Movable Ink Blogin EMail- 19 readers -
  • 4 Crafty, Not Clingy Ways to Personalize Your Emails

    … It’s no secret that savvy businesses are engaging their customers by creating personalized experiences tailored to their interests and needs. And email makes it easier than ever to do so. Personalized emails also happen to be pretty darn effective at driving sales. According to the Direct Marketing Association, segmented and targeted emails…

    Movable Ink Blogin EMail- 18 readers -
  • Email Spotlight: Spotify’s Data-Driven Year-in-Review Campaign

    … Personalized, year-end wrap-up emails are perfect for thanking your customers for their loyalty and showcasing any data you have in a creative way. Spotify wanted to do something extra special for their artists and creators in their year-in-review email campaign. Using personalized statistic data, including number of listeners and total time…

    Movable Ink Blogin EMail- 23 readers -
  • The Benefits of Email Templates (and How to Use Them)

    … – your colors, logo and design aesthetic live within the template. The result is a positive, consistent brand experience that your subscribers want to interact with again and again. Deliver personalized experiences 94% of businesses say that personalization is critical to their success. How can a reusable email template be personal? Easy…

    Movable Ink Blog- 15 readers -
  • The B2B Email Marketer’s Playbook

    … was designed to show B2B marketers how to incorporate elements like personalization, live data and contextual targeting into an email to create an unbeatable customer experience. We’ll walk you through creating welcome and conversion emails, as well as an event email series that will help you create an app-like experience right in the inbox. Download your copy now. …

    Movable Ink Blogin EMail- 13 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … on a hand-held at poolside as it would have been if viewed on a desktop at the office. Having said that, you also need to ensure your wonderfully optimized email gets opened, which brings us to our next tip… Make your subject line count Your emails are always competing with other email, other forms of media, and work-related tasks for the recipient’s…

    Movable Ink Blog- 8 readers -
  • Using Live Data in Email: Watch the Webinar

    … Marketing Cloud to offer tips and inspiration on how to incorporate live data into campaigns to increase relevancy and engagement. Movable Ink and Oracle also answered questions about real-time marketing from the audience, and guest speakers from Lenovo talked about how they’ve used live data in their email campaigns and the results they saw. Watch…

    Movable Ink Blogin EMail- 11 readers -
  • Contextual Email Marketing for Fashion Apparel Retailers

    …% higher unique click rates than non-personalized mailings. This example from Boden uses personalization to deliver a data-driven personalization campaign to lapsed purchasers, by weaving the customers purchase history into a story. As a result, they saw a 2256% lift in revenue per email. Device Detection A fundamental element for a great mobile…

    Movable Ink Blogin EMail- 18 readers -
  • Monday Catch-up: Google, Personalization and Newsletters

    … likely to open a personalized email and 39% say they’d “go out of their way” to buy from a store that delivers personally relevant messaging. Luxury.com dives deeper into the report. Read more … How to build a better newsletter Newsletters are among the most commonly used types of marketing emails, but one of the hardest to do well. Done correctly…

    Movable Ink Blogin EMail Google- 10 readers -
  • Personalization remains a missed opportunity for many marketers

    … We led last week’s “Monday Catch-up” post with this news, but the fact that almost half of email marketers are not taking advantage of personalization and other methods of targeting their campaigns is worthy of a deeper dive. As we noted Monday, according to a report from GetResponse summarizing the results of a recent survey conducted…

    Movable Ink Blogin EMail- 9 readers -
  • Reelevant: Live Email intelligence Technology

    …, all emails are sent at the same time to every recipient. This despite each subscriber having different lifestyles, habits, or even time zones. By sending at the same time, the company will inevitably miss a lot of people who might have been interested in the offer but received it outside of a window of engagement. According to Mailchimp, send time…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • Reelevant: Live Email intelligence Technology

    …, all emails are sent at the same time to every recipient. This despite each subscriber having different lifestyles, habits, or even time zones. By sending at the same time, the company will inevitably miss a lot of people who might have been interested in the offer but received it outside of a window of engagement. According to Mailchimp, send time…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • Monday Catch-up: A New Email Survey, Retail Trends and Lead Management

    … webinar we’re hosting with Taboola on how to acquire and nurture new leads. Join us on January 20, 2016 at 11 am EST on how to engage your audience at every stage of the marketing funnel. Save your spot now. This entry was posted in Email Marketing and tagged email personalization, Lead management, lead nurturing, list building, trends on Monday, January 18th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 13 readers -
  • Monday Catch-up: Holiday Shopping, Open Rates and Personalization

    … Marketing Strategies to Increase Open Rates The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, according to MarketingProfs. Search Engine Journal has offered seven tips for increasing open rates, including personalization and responsive design — two of our top recommendations. Read all seven tips…

    Movable Ink Blogin EMail- 9 readers -
  • Email Marketing Trends in 2016

    …” (43%). With so many marketers vying for their attention, consumer expectations for a uniquely personal, engaging experience continue to rise, and retail brands will need to raise the stakes in 2016 in order to deliver. We expect to see the following retail email marketing trends in 2016: Personalized marketing messages and offers Marketers…

    Movable Ink Blogin EMail- 14 readers -
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