Email Personalization

  • Email Spotlight: Spotify’s Data-Driven Year-in-Review Campaign

    … Personalized, year-end wrap-up emails are perfect for thanking your customers for their loyalty and showcasing any data you have in a creative way. Spotify wanted to do something extra special for their artists and creators in their year-in-review email campaign. Using personalized statistic data, including number of listeners and total time…

    Movable Ink Blogin EMail- 13 readers -
  • The Benefits of Email Templates (and How to Use Them)

    … subscriber engagement, getting you higher click-through rates and sales. But creating compelling email content is difficult enough. Add in the struggle of designing an email when you’re short on time and resources, and you’ve got a monster of a project on your hands. That’s where email templates come in handy. What is an email template? An email template…

    Movable Ink Blog- 11 readers -
  • The B2B Email Marketer’s Playbook

    … B2B marketers face a lot of unique challenges. There are longer and more complex sales cycles, as well as more decision makers to please. And once you get a customer, keeping them happy is another hurdle. Most B2B companies still turn to email to reach (and keep) customers. A recent survey from 2016 reports nearly a third of B2B marketers say…

    Movable Ink Blogin EMail- 9 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … Eddie Cochran was an early rock ‘n roller, not an email marketer. Nevertheless, as the weather heats up and consumers head to their favorite beaches, lakes, mountains or backyards, his immortal lyrics probably resonate with marketers worried about how well their messages are going to be received (or if they are going to be received at all) over…

    Movable Ink Blog- 5 readers -
  • Using Live Data in Email: Watch the Webinar

    … the webinar now to learn how live data can be used in your email marketing campaign. This entry was posted in Contextual Marketing and tagged email personalization, live data, Oracle, Oracle Marketing Cloud, real-time email, webinar on Tuesday, April 26th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 10 readers -
  • Contextual Email Marketing for Fashion Apparel Retailers

    …% higher unique click rates than non-personalized mailings. This example from Boden uses personalization to deliver a data-driven personalization campaign to lapsed purchasers, by weaving the customers purchase history into a story. As a result, they saw a 2256% lift in revenue per email. Device Detection A fundamental element for a great mobile…

    Movable Ink Blogin EMail- 13 readers -
  • Monday Catch-up: Google, Personalization and Newsletters

    … on email optimization opportunities 88% of marketers say they personalize their email communications, but a recent report finds that about a quarter of brand emails are sent as blast that don’t feature individual preferences. But, as we know, personalization pays off. According to a new report by First Insight, 43% of respondents saying they’re more…

    Movable Ink Blogin EMail Google- 8 readers -
  • Personalization remains a missed opportunity for many marketers

    We led last week’s “Monday Catch-up” post with this news, but the fact that almost half of email marketers are not taking advantage of personalization and other methods of targeting their campaigns is worthy of a deeper dive. As we noted Monday, according to a report from GetResponse summarizing the results of a recent survey conducted in the United States and Europe, “42 perc ...

    Movable Ink Blog- 7 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Monday Catch-up: A New Email Survey, Retail Trends and Lead Management

    … webinar we’re hosting with Taboola on how to acquire and nurture new leads. Join us on January 20, 2016 at 11 am EST on how to engage your audience at every stage of the marketing funnel. Save your spot now. This entry was posted in Email Marketing and tagged email personalization, Lead management, lead nurturing, list building, trends on Monday, January 18th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 11 readers -
  • Monday Catch-up: Holiday Shopping, Open Rates and Personalization

    … changed the way we do email. making it “universally cool again.” Read more at Marketing Land. Retail Trends for 2016: Webinar now available Thanks to our partner, interactive agency CTRAC, for working with us on an informative webinar full of new trends, best practices and inspiration to take your email campaigns to the next level in 2016. You can…

    Movable Ink Blogin EMail- 8 readers -
  • Email Marketing Trends in 2016

    …” (43%). With so many marketers vying for their attention, consumer expectations for a uniquely personal, engaging experience continue to rise, and retail brands will need to raise the stakes in 2016 in order to deliver. We expect to see the following retail email marketing trends in 2016: Personalized marketing messages and offers Marketers…

    Movable Ink Blogin EMail- 14 readers -
  • 4 Reasons to Supercharge Your Email Campaigns with APIs

    … external sources. API technology can be used to deliver on each of the following benefits: Customer loyalty If you have a customer loyalty program where your subscribers want or need to know exactly how many points, miles or other credits they’ve earned up to the moment, you can link directly to your database and show them. Less effective email…

    Movable Ink Blogin Social EMail- 13 readers -
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