Email Personalization

  • 4 Crafty, Not Clingy Ways to Personalize Your Emails

    … It’s no secret that savvy businesses are engaging their customers by creating personalized experiences tailored to their interests and needs. And email makes it easier than ever to do so. Personalized emails also happen to be pretty darn effective at driving sales. According to the Direct Marketing Association, segmented and targeted emails…

    Movable Ink Blogin EMail- 12 readers -
  • Email Spotlight: Spotify’s Data-Driven Year-in-Review Campaign

    … spent streaming, Spotify delivered a highly-personalized campaign. Here’s what it looked like. The email included personalized images based on all available artist data and included 27 language variations. The result? Hyper-personalization = shareworthy email content. The social buzz is huge; with many artists sharing their personalized email…

    Movable Ink Blogin EMail- 18 readers -
  • The Benefits of Email Templates (and How to Use Them)

    … – your colors, logo and design aesthetic live within the template. The result is a positive, consistent brand experience that your subscribers want to interact with again and again. Deliver personalized experiences 94% of businesses say that personalization is critical to their success. How can a reusable email template be personal? Easy…

    Movable Ink Blog- 13 readers -
  • The B2B Email Marketer’s Playbook

    … B2B marketers face a lot of unique challenges. There are longer and more complex sales cycles, as well as more decision makers to please. And once you get a customer, keeping them happy is another hurdle. Most B2B companies still turn to email to reach (and keep) customers. A recent survey from 2016 reports nearly a third of B2B marketers say…

    Movable Ink Blogin EMail- 11 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … on a hand-held at poolside as it would have been if viewed on a desktop at the office. Having said that, you also need to ensure your wonderfully optimized email gets opened, which brings us to our next tip… Make your subject line count Your emails are always competing with other email, other forms of media, and work-related tasks for the recipient’s…

    Movable Ink Blog- 8 readers -
  • Using Live Data in Email: Watch the Webinar

    … 77% of marketers think real-time marketing is an important component of their strategies, and 80% think real-time email is highly important, according to Adobe. But for many, the question is how to use the live data that powers real-time marketing to create meaningful messages for customers. We recently co-hosted a webinar with Oracle…

    Movable Ink Blogin EMail- 10 readers -
  • Contextual Email Marketing for Fashion Apparel Retailers

    …% higher unique click rates than non-personalized mailings. This example from Boden uses personalization to deliver a data-driven personalization campaign to lapsed purchasers, by weaving the customers purchase history into a story. As a result, they saw a 2256% lift in revenue per email. Device Detection A fundamental element for a great mobile…

    Movable Ink Blogin EMail- 18 readers -
  • Monday Catch-up: Google, Personalization and Newsletters

    … likely to open a personalized email and 39% say they’d “go out of their way” to buy from a store that delivers personally relevant messaging. Luxury.com dives deeper into the report. Read more … How to build a better newsletter Newsletters are among the most commonly used types of marketing emails, but one of the hardest to do well. Done correctly…

    Movable Ink Blogin EMail Google- 9 readers -
  • Personalization remains a missed opportunity for many marketers

    … We led last week’s “Monday Catch-up” post with this news, but the fact that almost half of email marketers are not taking advantage of personalization and other methods of targeting their campaigns is worthy of a deeper dive. As we noted Monday, according to a report from GetResponse summarizing the results of a recent survey conducted…

    Movable Ink Blogin EMail- 9 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Monday Catch-up: A New Email Survey, Retail Trends and Lead Management

    … shared three trends for email marketing in 2016. Garin covers personalization, social communities and eliminating conversion obstacles. You can find a deeper dive in our new eBook Top 2016 Email Trends for Retail Marketing. Save Your Spot: Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurturing Don’t forget to register for our…

    Movable Ink Blogin EMail- 12 readers -
  • Monday Catch-up: Holiday Shopping, Open Rates and Personalization

    … changed the way we do email. making it “universally cool again.” Read more at Marketing Land. Retail Trends for 2016: Webinar now available Thanks to our partner, interactive agency CTRAC, for working with us on an informative webinar full of new trends, best practices and inspiration to take your email campaigns to the next level in 2016. You can…

    Movable Ink Blogin EMail- 9 readers -
  • Email Marketing Trends in 2016

    …” (43%). With so many marketers vying for their attention, consumer expectations for a uniquely personal, engaging experience continue to rise, and retail brands will need to raise the stakes in 2016 in order to deliver. We expect to see the following retail email marketing trends in 2016: Personalized marketing messages and offers Marketers…

    Movable Ink Blogin EMail- 14 readers -
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