Email Personalization

    • 4 Crafty, Not Clingy Ways to Personalize Your Emails

      It’s no secret that savvy businesses are engaging their customers by creating personalized experiences tailored to their interests and needs. And email makes it easier than ever to do so. Personalized emails also happen to be pretty darn effective at driving sales. According to the Direct Marketing Association, segmented and targeted emails generate 50 percent of all revenue.

      Movable Ink Blogin EMail- 10 readers -
  • Email Spotlight: Spotify’s Data-Driven Year-in-Review Campaign

    … spent streaming, Spotify delivered a highly-personalized campaign. Here’s what it looked like. The email included personalized images based on all available artist data and included 27 language variations. The result? Hyper-personalization = shareworthy email content. The social buzz is huge; with many artists sharing their personalized email…

    Movable Ink Blogin EMail- 14 readers -
  • The Benefits of Email Templates (and How to Use Them)

    … subscriber engagement, getting you higher click-through rates and sales. But creating compelling email content is difficult enough. Add in the struggle of designing an email when you’re short on time and resources, and you’ve got a monster of a project on your hands. That’s where email templates come in handy. What is an email template? An email template…

    Movable Ink Blog- 11 readers -
  • The B2B Email Marketer’s Playbook

    … B2B marketers face a lot of unique challenges. There are longer and more complex sales cycles, as well as more decision makers to please. And once you get a customer, keeping them happy is another hurdle. Most B2B companies still turn to email to reach (and keep) customers. A recent survey from 2016 reports nearly a third of B2B marketers say…

    Movable Ink Blogin EMail- 9 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … Eddie Cochran was an early rock ‘n roller, not an email marketer. Nevertheless, as the weather heats up and consumers head to their favorite beaches, lakes, mountains or backyards, his immortal lyrics probably resonate with marketers worried about how well their messages are going to be received (or if they are going to be received at all) over…

    Movable Ink Blog- 5 readers -
  • Using Live Data in Email: Watch the Webinar

    … the webinar now to learn how live data can be used in your email marketing campaign. This entry was posted in Contextual Marketing and tagged email personalization, live data, Oracle, Oracle Marketing Cloud, real-time email, webinar on Tuesday, April 26th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 10 readers -
  • Contextual Email Marketing for Fashion Apparel Retailers

    …% higher unique click rates than non-personalized mailings. This example from Boden uses personalization to deliver a data-driven personalization campaign to lapsed purchasers, by weaving the customers purchase history into a story. As a result, they saw a 2256% lift in revenue per email. Device Detection A fundamental element for a great mobile…

    Movable Ink Blogin EMail- 13 readers -
  • Monday Catch-up: Google, Personalization and Newsletters

    Welcome back to the work week, marketers. Let’s get to it! Google Analytics 360: Will it change the marketing game? On Tuesday, Google announced the launch of its new suite of products—Google Analytics 360—designed to help big brands consolidate and syndicate marketing and advertising data across all channels.

    Movable Ink Blog- 8 readers -
  • Personalization remains a missed opportunity for many marketers

    … in the United States and Europe, “42 percent of marketers send everyone on their list the same email” and “only four percent use behavioral and survey data for personalizing emails and targeting.” Nevertheless, according to the report’s co-author, despite findings that show “there is still room for improvement [when] it comes to advanced marketing…

    Movable Ink Blogin EMail- 7 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Monday Catch-up: A New Email Survey, Retail Trends and Lead Management

    … shared three trends for email marketing in 2016. Garin covers personalization, social communities and eliminating conversion obstacles. You can find a deeper dive in our new eBook Top 2016 Email Trends for Retail Marketing. Save Your Spot: Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurturing Don’t forget to register for our…

    Movable Ink Blogin EMail- 11 readers -
  • Monday Catch-up: Holiday Shopping, Open Rates and Personalization

    … changed the way we do email. making it “universally cool again.” Read more at Marketing Land. Retail Trends for 2016: Webinar now available Thanks to our partner, interactive agency CTRAC, for working with us on an informative webinar full of new trends, best practices and inspiration to take your email campaigns to the next level in 2016. You can…

    Movable Ink Blogin EMail- 8 readers -
  • Email Marketing Trends in 2016

    … if a retailer provides them with targeted, personalized offers (Infosys). Consumers also like an engaging social experience. According to PwC’s Annual Global Total Retail Consumer Survey, when consumers were asked if social media interactions with retail brands led them to buy more, 62% said either, “Yes in most cases” (19%) or “Yes in some cases…

    Movable Ink Blogin EMail- 14 readers -
  • 4 Reasons to Supercharge Your Email Campaigns with APIs

    … external sources. API technology can be used to deliver on each of the following benefits: Customer loyalty If you have a customer loyalty program where your subscribers want or need to know exactly how many points, miles or other credits they’ve earned up to the moment, you can link directly to your database and show them. Less effective email…

    Movable Ink Blogin Social EMail- 13 readers -
Get the top posts daily into your mailbox!
More from around the web