Email Personalization

  • [Webinar] The State of Email Marketing Personalization in 2017

    … every aspect of your email content, from images to promotions to rewards data based on past purchase behavior. In 2017, we saw more brands get creative with advanced email personalization than ever before. The State of Email Marketing Personalization in 2017 In upcoming webinar, The State of Email Marketing Personalization in 2017 to teamed up…

    Movable Ink Blogin EMail- 20 readers -
  • 4 Crafty, Not Clingy Ways to Personalize Your Emails

    … It’s no secret that savvy businesses are engaging their customers by creating personalized experiences tailored to their interests and needs. And email makes it easier than ever to do so. Personalized emails also happen to be pretty darn effective at driving sales. According to the Direct Marketing Association, segmented and targeted emails…

    Movable Ink Blogin EMail- 20 readers -
  • Email Spotlight: Spotify’s Data-Driven Year-in-Review Campaign

    … Lookbook. The bottom line Data-driven campaigns that put your customer in the spotlight are perfect for delighting your biggest fans. By combining data with personalization, you can tell a story that resonates with your audience. Want to learn more about creating personalized email campaigns? Check out Email Marketing Personalization 101. …

    Movable Ink Blogin EMail- 23 readers -
  • The Benefits of Email Templates (and How to Use Them)

    … subscriber engagement, getting you higher click-through rates and sales. But creating compelling email content is difficult enough. Add in the struggle of designing an email when you’re short on time and resources, and you’ve got a monster of a project on your hands. That’s where email templates come in handy. What is an email template? An email template…

    Movable Ink Blog- 15 readers -
  • The B2B Email Marketer’s Playbook

    … B2B marketers face a lot of unique challenges. There are longer and more complex sales cycles, as well as more decision makers to please. And once you get a customer, keeping them happy is another hurdle. Most B2B companies still turn to email to reach (and keep) customers. A recent survey from 2016 reports nearly a third of B2B marketers say…

    Movable Ink Blogin EMail- 13 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … on a hand-held at poolside as it would have been if viewed on a desktop at the office. Having said that, you also need to ensure your wonderfully optimized email gets opened, which brings us to our next tip… Make your subject line count Your emails are always competing with other email, other forms of media, and work-related tasks for the recipient’s…

    Movable Ink Blog- 8 readers -
  • Using Live Data in Email: Watch the Webinar

    … the webinar now to learn how live data can be used in your email marketing campaign. This entry was posted in Contextual Marketing and tagged email personalization, live data, Oracle, Oracle Marketing Cloud, real-time email, webinar on Tuesday, April 26th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 11 readers -
  • Contextual Email Marketing for Fashion Apparel Retailers

    …% higher unique click rates than non-personalized mailings. This example from Boden uses personalization to deliver a data-driven personalization campaign to lapsed purchasers, by weaving the customers purchase history into a story. As a result, they saw a 2256% lift in revenue per email. Device Detection A fundamental element for a great mobile…

    Movable Ink Blogin EMail- 18 readers -
  • Monday Catch-up: Google, Personalization and Newsletters

    … likely to open a personalized email and 39% say they’d “go out of their way” to buy from a store that delivers personally relevant messaging. Luxury.com dives deeper into the report. Read more … How to build a better newsletter Newsletters are among the most commonly used types of marketing emails, but one of the hardest to do well. Done correctly…

    Movable Ink Blogin EMail Google- 10 readers -
  • Personalization remains a missed opportunity for many marketers

    … We led last week’s “Monday Catch-up” post with this news, but the fact that almost half of email marketers are not taking advantage of personalization and other methods of targeting their campaigns is worthy of a deeper dive. As we noted Monday, according to a report from GetResponse summarizing the results of a recent survey conducted…

    Movable Ink Blogin EMail- 9 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
Get the top posts daily into your mailbox!