Email Personalization

  • Email Spotlight: Spotify’s Data-Driven Year-in-Review Campaign

    … Personalized, year-end wrap-up emails are perfect for thanking your customers for their loyalty and showcasing any data you have in a creative way. Spotify wanted to do something extra special for their artists and creators in their year-in-review email campaign. Using personalized statistic data, including number of listeners and total time…

    Movable Ink Blogin EMail- 12 readers -
  • The Benefits of Email Templates (and How to Use Them)

    … – your colors, logo and design aesthetic live within the template. The result is a positive, consistent brand experience that your subscribers want to interact with again and again. Deliver personalized experiences 94% of businesses say that personalization is critical to their success. How can a reusable email template be personal? Easy…

    Movable Ink Blog- 11 readers -
  • The B2B Email Marketer’s Playbook

    … was designed to show B2B marketers how to incorporate elements like personalization, live data and contextual targeting into an email to create an unbeatable customer experience. We’ll walk you through creating welcome and conversion emails, as well as an event email series that will help you create an app-like experience right in the inbox. Download your copy now. …

    Movable Ink Blogin EMail- 8 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … Eddie Cochran was an early rock ‘n roller, not an email marketer. Nevertheless, as the weather heats up and consumers head to their favorite beaches, lakes, mountains or backyards, his immortal lyrics probably resonate with marketers worried about how well their messages are going to be received (or if they are going to be received at all) over…

    Movable Ink Blog- 5 readers -
  • Using Live Data in Email: Watch the Webinar

    … 77% of marketers think real-time marketing is an important component of their strategies, and 80% think real-time email is highly important, according to Adobe. But for many, the question is how to use the live data that powers real-time marketing to create meaningful messages for customers. We recently co-hosted a webinar with Oracle…

    Movable Ink Blogin EMail- 8 readers -
  • Contextual Email Marketing for Fashion Apparel Retailers

    …% higher unique click rates than non-personalized mailings. This example from Boden uses personalization to deliver a data-driven personalization campaign to lapsed purchasers, by weaving the customers purchase history into a story. As a result, they saw a 2256% lift in revenue per email. Device Detection A fundamental element for a great mobile…

    Movable Ink Blogin EMail- 13 readers -
  • Monday Catch-up: Google, Personalization and Newsletters

    … likely to open a personalized email and 39% say they’d “go out of their way” to buy from a store that delivers personally relevant messaging. Luxury.com dives deeper into the report. Read more … How to build a better newsletter Newsletters are among the most commonly used types of marketing emails, but one of the hardest to do well. Done correctly…

    Movable Ink Blogin EMail Google- 8 readers -
  • Personalization remains a missed opportunity for many marketers

    … We led last week’s “Monday Catch-up” post with this news, but the fact that almost half of email marketers are not taking advantage of personalization and other methods of targeting their campaigns is worthy of a deeper dive. As we noted Monday, according to a report from GetResponse summarizing the results of a recent survey conducted…

    Movable Ink Blogin EMail- 7 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Monday Catch-up: A New Email Survey, Retail Trends and Lead Management

    … shared three trends for email marketing in 2016. Garin covers personalization, social communities and eliminating conversion obstacles. You can find a deeper dive in our new eBook Top 2016 Email Trends for Retail Marketing. Save Your Spot: Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurturing Don’t forget to register for our…

    Movable Ink Blogin EMail- 11 readers -
  • Monday Catch-up: Holiday Shopping, Open Rates and Personalization

    … Marketing Strategies to Increase Open Rates The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, according to MarketingProfs. Search Engine Journal has offered seven tips for increasing open rates, including personalization and responsive design — two of our top recommendations. Read all seven tips…

    Movable Ink Blogin EMail- 8 readers -
  • Email Marketing Trends in 2016

    …” (43%). With so many marketers vying for their attention, consumer expectations for a uniquely personal, engaging experience continue to rise, and retail brands will need to raise the stakes in 2016 in order to deliver. We expect to see the following retail email marketing trends in 2016: Personalized marketing messages and offers Marketers…

    Movable Ink Blogin EMail- 13 readers -
  • 4 Reasons to Supercharge Your Email Campaigns with APIs

    … external sources. API technology can be used to deliver on each of the following benefits: Customer loyalty If you have a customer loyalty program where your subscribers want or need to know exactly how many points, miles or other credits they’ve earned up to the moment, you can link directly to your database and show them. Less effective email…

    Movable Ink Blogin Social EMail- 12 readers -
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