Email Personalization

  • 4 Crafty, Not Clingy Ways to Personalize Your Emails

    … It’s no secret that savvy businesses are engaging their customers by creating personalized experiences tailored to their interests and needs. And email makes it easier than ever to do so. Personalized emails also happen to be pretty darn effective at driving sales. According to the Direct Marketing Association, segmented and targeted emails…

    Movable Ink Blogin EMail- 16 readers -
  • Email Spotlight: Spotify’s Data-Driven Year-in-Review Campaign

    … Personalized, year-end wrap-up emails are perfect for thanking your customers for their loyalty and showcasing any data you have in a creative way. Spotify wanted to do something extra special for their artists and creators in their year-in-review email campaign. Using personalized statistic data, including number of listeners and total time…

    Movable Ink Blogin EMail- 21 readers -
  • 11 Poor Email Practices to Avoid (Unless You Want Angry Subscribers)

    …. If the subscriber can’t see why they should open your email, they’re going to delete it instead. Sending bait and switch emails. Now you’re just trying to annoy subscribers and get reported as SPAM. Leaving out a call-to-action. Why send a message if you don’t want someone to respond somehow? Don’t waste their time or yours! Overly friendly or personalized emails. TMI (Too much information) can seem a bit creepy, especially when you don’t really know one another. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • The Benefits of Email Templates (and How to Use Them)

    … – your colors, logo and design aesthetic live within the template. The result is a positive, consistent brand experience that your subscribers want to interact with again and again. Deliver personalized experiences 94% of businesses say that personalization is critical to their success. How can a reusable email template be personal? Easy…

    Movable Ink Blog- 15 readers -
  • The B2B Email Marketer’s Playbook

    … was designed to show B2B marketers how to incorporate elements like personalization, live data and contextual targeting into an email to create an unbeatable customer experience. We’ll walk you through creating welcome and conversion emails, as well as an event email series that will help you create an app-like experience right in the inbox. Download your copy now. …

    Movable Ink Blogin EMail- 13 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … Eddie Cochran was an early rock ‘n roller, not an email marketer. Nevertheless, as the weather heats up and consumers head to their favorite beaches, lakes, mountains or backyards, his immortal lyrics probably resonate with marketers worried about how well their messages are going to be received (or if they are going to be received at all) over…

    Movable Ink Blog- 8 readers -
  • Using Live Data in Email: Watch the Webinar

    … the webinar now to learn how live data can be used in your email marketing campaign. This entry was posted in Contextual Marketing and tagged email personalization, live data, Oracle, Oracle Marketing Cloud, real-time email, webinar on Tuesday, April 26th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 11 readers -
  • Contextual Email Marketing for Fashion Apparel Retailers

    …% higher unique click rates than non-personalized mailings. This example from Boden uses personalization to deliver a data-driven personalization campaign to lapsed purchasers, by weaving the customers purchase history into a story. As a result, they saw a 2256% lift in revenue per email. Device Detection A fundamental element for a great mobile…

    Movable Ink Blogin EMail- 18 readers -
  • Monday Catch-up: Google, Personalization and Newsletters

    … on email optimization opportunities 88% of marketers say they personalize their email communications, but a recent report finds that about a quarter of brand emails are sent as blast that don’t feature individual preferences. But, as we know, personalization pays off. According to a new report by First Insight, 43% of respondents saying they’re more…

    Movable Ink Blogin EMail Google- 10 readers -
  • Personalization remains a missed opportunity for many marketers

    … We led last week’s “Monday Catch-up” post with this news, but the fact that almost half of email marketers are not taking advantage of personalization and other methods of targeting their campaigns is worthy of a deeper dive. As we noted Monday, according to a report from GetResponse summarizing the results of a recent survey conducted…

    Movable Ink Blogin EMail- 9 readers -
  • Reelevant: Live Email intelligence Technology

    … they’re interested in very different things? As each recipient is unique, so should each message. Personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them Tweet This! according to MarketingLand. Attention – Timing is the other problem with mass mailing. Even if the content of the email is personalized…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • Reelevant: Live Email intelligence Technology

    … The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • Monday Catch-up: A New Email Survey, Retail Trends and Lead Management

    … shared three trends for email marketing in 2016. Garin covers personalization, social communities and eliminating conversion obstacles. You can find a deeper dive in our new eBook Top 2016 Email Trends for Retail Marketing. Save Your Spot: Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurturing Don’t forget to register for our…

    Movable Ink Blogin EMail- 13 readers -
  • Monday Catch-up: Holiday Shopping, Open Rates and Personalization

    … access a free recording of the webinar “Email Marketing For Retail: Top Trends for 2016” now. This entry was posted in Email Marketing and tagged 2016 trends, contextual, email marketing, email personalization, holiday marketing campaigns, webinar on Monday, December 14th, 2015 by Amy Mullen.…

    Movable Ink Blogin EMail- 9 readers -
  • Email Marketing Trends in 2016

    …” (43%). With so many marketers vying for their attention, consumer expectations for a uniquely personal, engaging experience continue to rise, and retail brands will need to raise the stakes in 2016 in order to deliver. We expect to see the following retail email marketing trends in 2016: Personalized marketing messages and offers Marketers…

    Movable Ink Blogin EMail- 14 readers -
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