Email Personalization

  • The Benefits of Email Templates (and How to Use Them)

    … – your colors, logo and design aesthetic live within the template. The result is a positive, consistent brand experience that your subscribers want to interact with again and again. Deliver personalized experiences 94% of businesses say that personalization is critical to their success. How can a reusable email template be personal? Easy…

    Movable Ink Blog- 11 readers -
  • The B2B Email Marketer’s Playbook

    … was designed to show B2B marketers how to incorporate elements like personalization, live data and contextual targeting into an email to create an unbeatable customer experience. We’ll walk you through creating welcome and conversion emails, as well as an event email series that will help you create an app-like experience right in the inbox. Download your copy now. …

    Movable Ink Blogin EMail- 8 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … Eddie Cochran was an early rock ‘n roller, not an email marketer. Nevertheless, as the weather heats up and consumers head to their favorite beaches, lakes, mountains or backyards, his immortal lyrics probably resonate with marketers worried about how well their messages are going to be received (or if they are going to be received at all) over…

    Movable Ink Blog- 5 readers -
  • Using Live Data in Email: Watch the Webinar

    … the webinar now to learn how live data can be used in your email marketing campaign. This entry was posted in Contextual Marketing and tagged email personalization, live data, Oracle, Oracle Marketing Cloud, real-time email, webinar on Tuesday, April 26th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 8 readers -
  • Contextual Email Marketing for Fashion Apparel Retailers

    … to rebuild trust and deliver a valuable experience. Here are three ways fashion marketers can send more relevant and effective emails. Real-Time Testing & Optimization Many teams don’t have the resources to regularly do testing, but on the fly A/B and multivariate testing are key tools to ensure value add for customers. This fashion retailer wanted…

    Movable Ink Blogin EMail- 13 readers -
  • Monday Catch-up: Google, Personalization and Newsletters

    … likely to open a personalized email and 39% say they’d “go out of their way” to buy from a store that delivers personally relevant messaging. Luxury.com dives deeper into the report. Read more … How to build a better newsletter Newsletters are among the most commonly used types of marketing emails, but one of the hardest to do well. Done correctly…

    Movable Ink Blogin EMail Google- 8 readers -
  • Personalization remains a missed opportunity for many marketers

    … in the United States and Europe, “42 percent of marketers send everyone on their list the same email” and “only four percent use behavioral and survey data for personalizing emails and targeting.” Nevertheless, according to the report’s co-author, despite findings that show “there is still room for improvement [when] it comes to advanced marketing…

    Movable Ink Blogin EMail- 7 readers -
  • Reelevant: Live Email intelligence Technology

    …, all emails are sent at the same time to every recipient. This despite each subscriber having different lifestyles, habits, or even time zones. By sending at the same time, the company will inevitably miss a lot of people who might have been interested in the offer but received it outside of a window of engagement. According to Mailchimp, send time…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • Reelevant: Live Email intelligence Technology

    …, all emails are sent at the same time to every recipient. This despite each subscriber having different lifestyles, habits, or even time zones. By sending at the same time, the company will inevitably miss a lot of people who might have been interested in the offer but received it outside of a window of engagement. According to Mailchimp, send time…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Monday Catch-up: A New Email Survey, Retail Trends and Lead Management

    … webinar we’re hosting with Taboola on how to acquire and nurture new leads. Join us on January 20, 2016 at 11 am EST on how to engage your audience at every stage of the marketing funnel. Save your spot now. This entry was posted in Email Marketing and tagged email personalization, Lead management, lead nurturing, list building, trends on Monday, January 18th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 11 readers -
  • Monday Catch-up: Holiday Shopping, Open Rates and Personalization

    … Marketing Strategies to Increase Open Rates The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, according to MarketingProfs. Search Engine Journal has offered seven tips for increasing open rates, including personalization and responsive design — two of our top recommendations. Read all seven tips…

    Movable Ink Blogin EMail- 8 readers -
  • Email Marketing Trends in 2016

    …” (43%). With so many marketers vying for their attention, consumer expectations for a uniquely personal, engaging experience continue to rise, and retail brands will need to raise the stakes in 2016 in order to deliver. We expect to see the following retail email marketing trends in 2016: Personalized marketing messages and offers Marketers…

    Movable Ink Blogin EMail- 13 readers -
  • 4 Reasons to Supercharge Your Email Campaigns with APIs

    … by the concepts. Contextual marketing is one of those terms, and APIs are the tools that bring live, relevant context into an email program. We think about Contextual Marketing a lot at Movable Ink, and about how valuable it is to tailor the content you serve up to your customers based on the most specific, relevant information you know about them…

    Movable Ink Blogin Social EMail- 11 readers -
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