Email Recipient

  • 5 Tips For The Email Deliverability-Obsessed

    … segment. 3. Personalize The "To Name" Of The Recipient Most companies collect the first and last name of the recipient and use that data to personalize the subject line, preheader or message content. An advanced deliverability trick would be to also use the full name as the "to name," rather than just the email address, which notifies ISPs…

    Justin Zhu/ Marketing Landin EMail- 13 readers -
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