Email Reports

  • How to Measure Email Marketing Beyond Opens and Clicks

    … Facebook and Twitter combined in acquiring new customers. (McKinsey) 66 percent of consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association) As good as the information above looks, you may struggle to understand how email marketing impacts your business. Ask yourself: What do you want your emails to do…

    Dave Charest/ Constant Contactin EMail How To's- 26 readers -
  • How to Measure the Business Impact of Your Email Marketing

    … to follow along below and be sure to join us on, Thursday, April 28 at 2pm ET for Part 4 of our Virtual Workshop for Retailers: How to Measure the Impact of Your Email Marketing. Register even if you can’t attend live and we’ll send you a link to the recording. Why bother doing this exercise at all? Beyond seeing the direct impact email marketing…

    Dave Charest/ Constant Contactin EMail How To's- 26 readers -
  • [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

    … Congrats! You’ve sent your email campaign to your list of contacts. Now you can sit back and watch the orders pour in, right? Not so fast. Just because you got your message out, doesn’t mean that you can just kick back and relax just yet. Email marketing doesn’t end when you hit ‘Send.’ It’s time to look at your reports so you can evaluate how…

    Constant Contactin EMail- 14 readers -
  • 6 Things You Can Learn from Your Email Analytics

    … Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information you have available and how to use that information to improve your strategy…

    Miranda Paquet/ Constant Contactin EMail- 26 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … into the types of messages that are resonating with your audience. This is why it’s so important to have tools to track your marketing results. If you’re sending emails to your customers for example, you’ll want to choose an email service that gives you insights like opens and clicks, so you can find out what messages are catching your audience’s attention…

    Dave Charest/ Constant Contactin EMail- 19 readers -
  • Can Resending an Email Improve Your Open Rates?

    … the first time. Additionally, spend some time thinking about the best time to send your email. If you sent the first version of your email in the early morning, consider resending in the early evening to see if the timing affects your results. 4. Switch your subject line If your subject line didn’t attract their attention the first time, why use…

    Miranda Paquet/ Constant Contactin EMail- 25 readers -
  • Don’t Let These 4 Email Marketing Fears Hold Your Business Back

    … emails are meant to drive online registration for her upcoming classes. “We make it easy for our customers to book classes right online through our emails,” Arlet says. “Once an email goes out, we see the sign-ups come in shortly after.” You can also use your email reports to track the results of your campaign. After sending a message out you can…

    Miranda Paquet/ Constant Contactin EMail- 13 readers -
  • [Infographic] Small Businesses Are Putting Small Data to Good Use

    With the holiday season already once again upon us, we wanted to see what small businesses were planning for their holiday marketing. Specifically, this year we wanted to take a look at how small businesses are using data to help inform their marketing decisions. To find out, last month we sent out a survey to over 1,200 small businesses, asking them about data, both “Big Data ...

    Jason Fidler/ Constant Contact- 22 readers -
  • How to Approach Your Email Reports with Confidence

    … to helpful reports that show you how your emails are performing, what’s working for you, and where you can improve. Here are the five most important areas you should focus on: Opens: You can view the percentage of contacts that opened your email, as well as a specific list of everyone who opened each message. Click-through rate: Your click…

    Miranda Paquet/ Constant Contactin EMail How To's- 15 readers -
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