Email Reports

  • How to Measure Email Marketing Beyond Opens and Clicks

    … Facebook and Twitter combined in acquiring new customers. (McKinsey) 66 percent of consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association) As good as the information above looks, you may struggle to understand how email marketing impacts your business. Ask yourself: What do you want your emails to do…

    Dave Charest/ Constant Contactin EMail How To's- 22 readers -
  • How to Measure the Business Impact of Your Email Marketing

    … to follow along below and be sure to join us on, Thursday, April 28 at 2pm ET for Part 4 of our Virtual Workshop for Retailers: How to Measure the Impact of Your Email Marketing. Register even if you can’t attend live and we’ll send you a link to the recording. Why bother doing this exercise at all? Beyond seeing the direct impact email marketing…

    Dave Charest/ Constant Contactin EMail How To's- 21 readers -
  • [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

    … you dive into your email reports. We’ll show you how to use these terms and measure the impact of email marketing on your business during our next free virtual workshop. Sign up to reserve your spot now. Even if you can’t join us live, sign up and we’ll send you a free recording. In the meantime, leave us a comment and let us know your biggest reporting challenges. The post [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results appeared first on Constant Contact Blogs. …

    Constant Contactin EMail- 14 readers -
  • 6 Things You Can Learn from Your Email Analytics

    … Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information you have available and how to use that information to improve your strategy…

    Miranda Paquet/ Constant Contactin EMail- 22 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … into the types of messages that are resonating with your audience. This is why it’s so important to have tools to track your marketing results. If you’re sending emails to your customers for example, you’ll want to choose an email service that gives you insights like opens and clicks, so you can find out what messages are catching your audience’s attention…

    Dave Charest/ Constant Contactin EMail- 18 readers -
  • Can Resending an Email Improve Your Open Rates?

    … contacts have disabled their images and don’t click on any links within your message, that contact will not show up as an open in your reports. Sending these people an identical email might increase the chance that they start to tune your business out. Here’s how to resend the right way: 1. Only send to subscribers that didn’t open the first time When…

    Miranda Paquet/ Constant Contactin EMail- 21 readers -
  • Don’t Let These 4 Email Marketing Fears Hold Your Business Back

    … emails are meant to drive online registration for her upcoming classes. “We make it easy for our customers to book classes right online through our emails,” Arlet says. “Once an email goes out, we see the sign-ups come in shortly after.” You can also use your email reports to track the results of your campaign. After sending a message out you can…

    Miranda Paquet/ Constant Contactin EMail- 13 readers -
  • How to Approach Your Email Reports with Confidence

    … to helpful reports that show you how your emails are performing, what’s working for you, and where you can improve. Here are the five most important areas you should focus on: Opens: You can view the percentage of contacts that opened your email, as well as a specific list of everyone who opened each message. Click-through rate: Your click…

    Miranda Paquet/ Constant Contactin EMail How To's- 11 readers -