Email Reputation

  • 10 Email Tracking Metrics You Should be Monitoring

    … metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if you’ve got a significant number of subscribers (100k+). Your sender’s reputation, the verbiage used in your subject lines and message body… all of these are critical metrics to monitor that aren’t typically offered by your email marketing provider. Email…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
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