Email Reputation

  • 10 Email Tracking Metrics You Should be Monitoring

    … to continue growing, you have to maintain and promote your list as well as retain the rest of your subscribers to remain healthy. How many subscribers are lost per week and how many new subscribers are you acquiring? While bounce rates per campaign are typically provided, I’m surprised that overall list retention isn’t a primary focus of email…

    Douglas Karr/ Marketing Technology Blogin EMail- 36 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    …. Spamming a list isn’t about creating a relationship! The problem with this is that email service providers have a reputation with the internet service providers (ISPs). If the ISPs see a large complaint ration coming from one of the email servers, they’ll block all the email coming from that server! That means that every client that has email…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
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