Email Reputation

  • 10 Email Tracking Metrics You Should be Monitoring

    … service providers! List retention is a key metric to recognize the quality of the email content you’re distributing. Spam Reports – How many subscribers reported your email as junk? Hopefully none – but if you have more than a few each send you need to be concerned about where you’re getting these subscribers from and the relevance of the content…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
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