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There’s a fierce battle being waged for the the time and attention of prospective travelers, and like never before, more travel industry marketers are taking advantage of tried and true marketing techniques to reach consumers with highly personalized and dynamic experiences. In terms of email ROI, the travel industry leads the pack.
… Are you using the right online marketing strategy? A customer lifetime value calculation of email subscribers in combination with ROI of your email campaigns can help make better investment decisions. For instance a question that comes up when talking about email list building is “What can I spend to get a new subscriber?”. The answer lies…