Email Segmentation

  • What is Growth Hacking? Here are 15 Examples

    … to convert with additional context around the transaction or even an offer. Host Contests – We’re launching some contests soon with Hellowave, a robust platform with proven, templated contests that run across your site and social sites. Build an Exclusive Community – This one takes work, but if you can convert your audience into a community, you’ve…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • How to Clean a Messy Contact List in 5 Easy Steps

    … Raise your hand if your email list is neat and tidy. (Crickets) Yeah, that’s what I thought. For busy small business owners, there is nothing worse than a messy, disorganized, outdated list of email subscribers. Especially if you’ve inherited this list and have no idea how to fix it. Just the thought of tackling it makes you want to slam down…

    Constant Contactin EMail How To's- 10 readers -
  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How…

    Miranda Paquet/ Constant Contactin EMail- 9 readers -
  • How to Use Segmentation to Improve Your Emails

    … Why segmentation should be a part of your email marketing strategy As a dedicated marketer, you’re always working to improve your emails and make them more effective. You craft catchy subject lines, incorporate limited time offers, and optimize your emails for mobile so they look great on any device. If you’re looking for a way to really rev up…

    Peter Brooke/ Blue Interactive Agencyin EMail How To's- 9 readers -
  • The 5 W’s of Effective Nonprofit Email Marketing

    … media, video, microsites, paid ads, search results, and email are saturated with messages from marketers. Many of the newest marketing channels are proven innovative communication tools, but email remains a pillar of effective marketing. With 91 percent of all US consumers checking email daily, email marketing should be at the center of your…

    Constant Contactin EMail- 13 readers -
  • 5 Email Optimization Tips to Increase Opens and Clicks

    … It doesn’t get much simpler than this infographic from ContentLEAD. Prospects are inundated with email dude to the low cost per lead and high conversion rate. But that spells a huge problem… your email is lost in the inbox amongst hundreds or thousands of other push marketing messages. What can you do to differentiate your email communications…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • How to Increase Your Email’s Chance of Getting to the Inbox

    Many people don’t realize there’s a huge difference between email deliverability and actually making it to the inbox. The ability for an email service provider to deliver your email is described and measured as deliverability. But that just means there was a hand-off between the servers that your email was accepted. That does not mean that it’s now in your subscriber’s inbox.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
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