Email Segmentation

  • What is Growth Hacking? Here are 15 Examples

    … The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. Sean Ellis did just that. Traditional marketing online…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • How to Clean a Messy Contact List in 5 Easy Steps

    … sent an email to these lists This should help you determine if the list can be deleted and the contacts rolled into more appropriate, active lists. Step 3: Deal With Your Bounces If you haven’t been keeping track of your bounced emails, start doing so by using tags. Create a tag to manage all of the contacts that bounce back when you send an email…

    Constant Contactin EMail How To's- 11 readers -
  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … can you take back control and keep your email list organized? If you’ve been sweeping some email list issues under the rug, take these three steps toward better organization and results for your business. Let’s get started. 1. Clean up your email bounces. An email bounce signifies that your email was not delivered to someone on your contact list…

    Miranda Paquet/ Constant Contactin EMail- 14 readers -
  • How to Use Segmentation to Improve Your Emails

    … Why segmentation should be a part of your email marketing strategy As a dedicated marketer, you’re always working to improve your emails and make them more effective. You craft catchy subject lines, incorporate limited time offers, and optimize your emails for mobile so they look great on any device. If you’re looking for a way to really rev up…

    Peter Brooke/ Blue Interactive Agencyin EMail How To's- 11 readers -
  • The 5 W’s of Effective Nonprofit Email Marketing

    … media, video, microsites, paid ads, search results, and email are saturated with messages from marketers. Many of the newest marketing channels are proven innovative communication tools, but email remains a pillar of effective marketing. With 91 percent of all US consumers checking email daily, email marketing should be at the center of your…

    Constant Contactin EMail- 15 readers -
  • 5 Email Optimization Tips to Increase Opens and Clicks

    … It doesn’t get much simpler than this infographic from ContentLEAD. Prospects are inundated with email dude to the low cost per lead and high conversion rate. But that spells a huge problem… your email is lost in the inbox amongst hundreds or thousands of other push marketing messages. What can you do to differentiate your email communications…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
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