Email Service Provider

  • An Interview with Kraig Swensrud, CMO of Campaign Monitor

    …. In the interview, we discuss the challenges of small to medium-sized businesses at implementing solutions, including email services. In an industry that’s overshadowed by enterprise marketing cloud platforms, the growth and health of independent marketing technology partners continue to thrive. Most of this is because the small platforms are agile and often…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 17 Platforms That Will Make You a Better a Marketer

    … no idea how to use it properly.” Email Service Provider (ESP) MailChimp In a side-by-side comparison of ESP features, MailChimp’s biggest advantage jumps right off the page: $0. For small businesses with fewer than 2,000 subscribers, that’s hard to beat. However, should your company need to send more than 12,000 emails per month, increase its…

    Natalie Burg/ The Content Strategistin EMail- 18 readers -
  • How to Choose an Email Service Provider

    … This week I met with a company that was thinking about leaving their email service provider and building their email system internally. If you asked me a decade ago if that were a good idea, I would have said not. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing. It’s why we…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 10 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • 5 Tips For The Email Deliverability-Obsessed

    …, to maintain a good clean list, you should work with a good email service provider (ESP) that automatically removes hard bounced email addresses from your subscriber base. This way, you can make sure you do not send messages to these "ghost subscribers" ever again. 2. Sanitize Lists By Removing Users Who Haven't Engaged Marketers shudder when they're told…

    Justin Zhu/ Marketing Landin EMail- 13 readers -
Get the top posts daily into your mailbox!
More from around the web
  • 11 Best Web Analytics Tools11 Best Web Analytics Tools
    Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors. Here are 11 tools to help ...