Email Service Provider

    • 5 Things You Need to Look for in an Email Service Provider

      You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service Providers are created equal. With multiple ESPs in the market today, it can be hard to differentiate between them and ...

      Constant Contactin EMail- 14 readers -
  • An Interview with Kraig Swensrud, CMO of Campaign Monitor

    …. In the interview, we discuss the challenges of small to medium-sized businesses at implementing solutions, including email services. In an industry that’s overshadowed by enterprise marketing cloud platforms, the growth and health of independent marketing technology partners continue to thrive. Most of this is because the small platforms are agile and often…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • 17 Platforms That Will Make You a Better a Marketer

    … no idea how to use it properly.” Email Service Provider (ESP) MailChimp In a side-by-side comparison of ESP features, MailChimp’s biggest advantage jumps right off the page: $0. For small businesses with fewer than 2,000 subscribers, that’s hard to beat. However, should your company need to send more than 12,000 emails per month, increase its…

    Natalie Burg/ The Content Strategistin EMail- 22 readers -
  • How to Choose an Email Service Provider

    … This week I met with a company that was thinking about leaving their email service provider and building their email system internally. If you asked me a decade ago if that were a good idea, I would have said not. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing. It’s why we…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 13 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • 5 Tips For The Email Deliverability-Obsessed

    …, to maintain a good clean list, you should work with a good email service provider (ESP) that automatically removes hard bounced email addresses from your subscriber base. This way, you can make sure you do not send messages to these "ghost subscribers" ever again. 2. Sanitize Lists By Removing Users Who Haven't Engaged Marketers shudder when they're told…

    Justin Zhu/ Marketing Landin EMail- 16 readers -
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