Email Service Provider

  • An Interview with Kraig Swensrud, CMO of Campaign Monitor

    … Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet software companies. That history included the founding of GetFeedback and Kraig was the CMO of Salesforce. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 17 Platforms That Will Make You a Better a Marketer

    … have to pay for it. While other paid options offer more in-depth profiling, Google’s analytics product is so robust for small businesses that it inspires quotations like this from Christopher Penn of email marketing company Blue Sky Factory: “If someone tells you that Google Analytics isn’t enough for a small business, then frankly they have…

    Natalie Burg/ The Content Strategistin EMail- 18 readers -
  • How to Choose an Email Service Provider

    … This week I met with a company that was thinking about leaving their email service provider and building their email system internally. If you asked me a decade ago if that were a good idea, I would have said not. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing. It’s why we…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 11 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • 5 Tips For The Email Deliverability-Obsessed

    …, to maintain a good clean list, you should work with a good email service provider (ESP) that automatically removes hard bounced email addresses from your subscriber base. This way, you can make sure you do not send messages to these "ghost subscribers" ever again. 2. Sanitize Lists By Removing Users Who Haven't Engaged Marketers shudder when they're told…

    Justin Zhu/ Marketing Landin EMail- 14 readers -
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