Email Service Provider

  • An Interview with Kraig Swensrud, CMO of Campaign Monitor

    … Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet software companies. That history included the founding of GetFeedback and Kraig was the CMO of Salesforce. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 17 Platforms That Will Make You a Better a Marketer

    … no idea how to use it properly.” Email Service Provider (ESP) MailChimp In a side-by-side comparison of ESP features, MailChimp’s biggest advantage jumps right off the page: $0. For small businesses with fewer than 2,000 subscribers, that’s hard to beat. However, should your company need to send more than 12,000 emails per month, increase its…

    Natalie Burg/ The Content Strategistin EMail- 18 readers -
  • How to Choose an Email Service Provider

    … or not you’re using an ESP doesn’t provide you any better chance of reaching the inbox if you know what you’re doing. We use 250ok to monitor our inbox placement and reputation. There are discreet characteristics that Email Service Providers offer that you may not wish to redevelop internal, though. You’ll have to evaluate the cost of development…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 11 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • 5 Tips For The Email Deliverability-Obsessed

    …, to maintain a good clean list, you should work with a good email service provider (ESP) that automatically removes hard bounced email addresses from your subscriber base. This way, you can make sure you do not send messages to these "ghost subscribers" ever again. 2. Sanitize Lists By Removing Users Who Haven't Engaged Marketers shudder when they're told…

    Justin Zhu/ Marketing Landin EMail- 14 readers -
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