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… marketers looking to boost signups? A January 2015 survey by Ascend2 found that content relevance and value was the number one obstacle to email list growth, cited by 44 percent of respondents. List growth expertise (43 percent) finished second, ahead of email list hygiene/accuracy (40 percent), strategy effectiveness (39 percent) and externally…
You blog for business – I get it. You spend hours creating high-quality content on your blog because you want to stand out from the crowd and catch the attention of your ideal reader. You understand people hardly buy information products or coaching on the first encounter and that you need to slowly make this newly acquired audience like and trust you.
… You’ve probably seen it a million times. “Sign up to our newsletter and get our free (ebook/whitepaper) about (the thing you’re researching).” You see it a lot because it works. Giving something away to get someone to sign up to your newsletter heightens the value exchange. It says “you give me something of value that I want, and I’ll give you…