Email Spotlight

  • Email Spotlight: Spotify’s Data-Driven Year-in-Review Campaign

    … Lookbook. The bottom line Data-driven campaigns that put your customer in the spotlight are perfect for delighting your biggest fans. By combining data with personalization, you can tell a story that resonates with your audience. Want to learn more about creating personalized email campaigns? Check out Email Marketing Personalization 101. …

    Movable Ink Blogin EMail- 16 readers -
  • How Pet Supplies Plus Boosted Open Rates with Video + Email

    … When you add visual content to your email campaign, you have the potential to boost engagement and get your content shared a lot more frequently. Add video to your emails, and it’s possible to lift click-through-rates 200-300%. The problem? Adding video to email is no small task, especially when many email service providers won’t display…

    Movable Ink Blog- 10 readers -
  • Email Spotlight: New York Liberty

    … Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game. Taking…

    Movable Ink Blogin EMail- 9 readers -
  • Email Spotlight: The Detroit Pistons

    For many brands, email is still used a static means of communication. For those in the sports marketing, this creates a unique challenge. The content fans want access to ages moment by moment. Ticket sales and game scores are hot news one minute and irrelevant the next. This rules email marketing out for those without a dynamic, contextual platform.

    Movable Ink Blog- 7 readers -
  • Email Spotlight: Lexus

    … of open. An email developed as part of the launch of the Lexus RX provides a great example of how effective weather targeting can be. The objective of the email, which was sent this winter to recipients throughout the U.S., was to drive click-throughs with real-time, relevant content; specifically, copy and creative that reflected current weather…

    Movable Ink Blogin EMail- 8 readers -
  • Email Spotlight: Finish Line

    … We’re always excited to see contextual email marketing campaigns recognized for greatness. Recently, an innovative Finish Line email campaign earned the company a 2016 eTail Best-In-Class Award. Emails sent as part as the company’s award-winning College Fleece campaign featured college team fleece apparel and used geo-targeting to deliver…

    Movable Ink Blogin EMail- 9 readers -
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