Email Spotlight

  • Email Spotlight: Wotif

    … Humans are naturally visual creatures. That’s probably why content with images is super successful – it can boost engagement up to 650%! Add personalization – which can get 2.5 times higher click-through rates and six times higher sales – and you’ve got a powerhouse campaign. That’s why image personalization is such a successful email marketing…

    Movable Ink Blogin EMail- 17 readers -
  • Email Spotlight: Scholastic

    … Transactional emails are among the most successful types of emails for driving engagement. They’re opened and clicked twice as much as other emails, they see six times more revenue, and they have seven times the conversion rates. Shopping cart abandonment emails might just be the most successful type of transactional email. According…

    Movable Ink Blogin EMail- 11 readers -
  • Email Spotlight: Spotify’s Data-Driven Year-in-Review Campaign

    … Personalized, year-end wrap-up emails are perfect for thanking your customers for their loyalty and showcasing any data you have in a creative way. Spotify wanted to do something extra special for their artists and creators in their year-in-review email campaign. Using personalized statistic data, including number of listeners and total time…

    Movable Ink Blogin EMail- 22 readers -
  • How Pet Supplies Plus Boosted Open Rates with Video + Email

    … embedded videos in email at all. It’s a common roadblock among marketers. So when pet supplies retailer Pet Supplies Plus wanted to boost engagement with video in their emails, they needed a way to display video in a way that all of their subscribers would enjoy. Their solution? An animated GIF. A GIF is a moving image that plays well across email…

    Movable Ink Blog- 13 readers -
  • Email Spotlight: New York Liberty

    … Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game. Taking…

    Movable Ink Blogin EMail- 9 readers -
  • Email Spotlight: The Detroit Pistons

    … For many brands, email is still used a static means of communication. For those in the sports marketing, this creates a unique challenge. The content fans want access to ages moment by moment. Ticket sales and game scores are hot news one minute and irrelevant the next. This rules email marketing out for those without a dynamic, contextual…

    Movable Ink Blogin EMail- 7 readers -
  • Email Spotlight: Lexus

    … An old adage, which Mark Twain may have coined (its origins are debatable), goes “everybody talks about the weather, but nobody does anything about it.” Well, some savvy email marketers are doing something about it; specifically, they’re increasing engagement by using contextual messaging that reflect weather conditions at the time and location…

    Movable Ink Blogin EMail- 9 readers -
  • Email Spotlight: Finish Line

    … increase Congratulations to Finish Line and all the winners of the 2016 eTail Best-In-Class Awards for their innovative campaigns and excellence in e-commerce! Finish Line and its fellow winners are featured on the eTail website here. This entry was posted in Email Spotlight and tagged contextual emails, geotargeting on Thursday, March 17th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 10 readers -
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