Email Spotlight

    • Email Spotlight: Puma

      Any company with multiple locations knows the challenge of communicating with customers nationwide. From local events, to differing store hours, to varying store inventory, delivering accurate and consistent messages seems nearly impossible. This is the challenge that PUMA was faced with when they recognized a need to drive more revenue in each local PUMA Outlet store.

      Movable Ink Blogin EMail- 11 readers -
  • Email Spotlight: Pinnacle

    … Live polling is one of the best ways to drive engagement and gather intel on your customers. Pair your live poll with a hot and timely topic, and you’ve got a recipe for a killer campaign. That’s exactly how Pinnacle, an online gaming website, engaged their subscribers. They routinely feature live betting odds in their email campaigns…

    Movable Ink Blogin EMail- 16 readers -
  • Email Spotlight: Hotwire

    … Live pricing in emails – especially when it comes to travel – is the best way to deliver accurate, up-to-the-second information about limited-time deals. In fact, in a study with one of our largest global OTA partners, Movable Ink found that real-time pricing improved conversions 50% over emails that contained static pricing. No surprise there…

    Movable Ink Blogin EMail- 16 readers -
  • Email Spotlight: Wotif

    … tactic. Wotif, a leading Australian online travel booking website, wanted to leverage this tactic to encourage bookings for their ongoing promotion, Mates Rates. How Wotif used image personalization to drive bookings Wotif included a flight board personalized with their subscribers’ names to create a truly 1:1 email experience. The flight board…

    Movable Ink Blogin EMail- 17 readers -
  • Email Spotlight: Scholastic

    … Transactional emails are among the most successful types of emails for driving engagement. They’re opened and clicked twice as much as other emails, they see six times more revenue, and they have seven times the conversion rates. Shopping cart abandonment emails might just be the most successful type of transactional email. According…

    Movable Ink Blogin EMail- 11 readers -
  • Email Spotlight: Spotify’s Data-Driven Year-in-Review Campaign

    … Personalized, year-end wrap-up emails are perfect for thanking your customers for their loyalty and showcasing any data you have in a creative way. Spotify wanted to do something extra special for their artists and creators in their year-in-review email campaign. Using personalized statistic data, including number of listeners and total time…

    Movable Ink Blogin EMail- 23 readers -
  • How Pet Supplies Plus Boosted Open Rates with Video + Email

    … embedded videos in email at all. It’s a common roadblock among marketers. So when pet supplies retailer Pet Supplies Plus wanted to boost engagement with video in their emails, they needed a way to display video in a way that all of their subscribers would enjoy. Their solution? An animated GIF. A GIF is a moving image that plays well across email…

    Movable Ink Blog- 15 readers -
  • Email Spotlight: New York Liberty

    … Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game. Taking…

    Movable Ink Blogin EMail- 9 readers -
  • Email Spotlight: The Detroit Pistons

    … For many brands, email is still used a static means of communication. For those in the sports marketing, this creates a unique challenge. The content fans want access to ages moment by moment. Ticket sales and game scores are hot news one minute and irrelevant the next. This rules email marketing out for those without a dynamic, contextual…

    Movable Ink Blogin EMail- 7 readers -
  • Email Spotlight: Lexus

    … of open. An email developed as part of the launch of the Lexus RX provides a great example of how effective weather targeting can be. The objective of the email, which was sent this winter to recipients throughout the U.S., was to drive click-throughs with real-time, relevant content; specifically, copy and creative that reflected current weather…

    Movable Ink Blogin EMail- 9 readers -
  • Email Spotlight: Finish Line

    … increase Congratulations to Finish Line and all the winners of the 2016 eTail Best-In-Class Awards for their innovative campaigns and excellence in e-commerce! Finish Line and its fellow winners are featured on the eTail website here. This entry was posted in Email Spotlight and tagged contextual emails, geotargeting on Thursday, March 17th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 10 readers -
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