Email Strategy

  • How Emails Are Evolving into Mailable Microsites

    … “The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. When the book was published last fall, there were some…

    Convince and Convertin EMail How To's- 12 readers -
  • Marketing and Email Signatures: A Love Story

    … Image via BigStockPhoto.com Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Let’s call our 3rd…

    Convince and Convertin EMail- 10 readers -
  • Hack Your Email Growth Rate with This List-Building Tool

    … stoves and fireplaces. Their multi-fuel stoves burn coal, smokeless fuels, anthracite, and wood, allowing customers to increase energy efficiency without sacrificing comfort. To increase email signups, Gr8Fires equipped its product pages with exit-intent technology. But rather than offer the usual e-book or discount, Gr8Fires decided to get creative…

    Angus Lynch/ Convince and Convertin EMail- 17 readers -
  • What is Content Marketing?

    … marketing didn’t have content associated with it. But there’s more to a content marketing strategy than just starting a blog, so let’s put some color around the phrase. What is Content Marketing? Content Marketing is the planning, design, development, execution, sharing, promotion and optimization of content that’s developed to acquire new customers…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 11 readers -
  • Email marketing strategy: New and improved

    Ever wonder why toothpaste is always “new and improved”? You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing. Consumers like “new”, they like to try new things, it’s hard-wired into our brains.

    Jordie Van Rijn/ Emailmonday- 5 readers -
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