Email Strategy

  • Monday Catch-up: Lost Emails and Open-time Personalization Strategies

    … you’re considering moment-of-open personalization in your emails. But establishing a plan for long term analysis and success metrics should be the first step in your strategy. ClickZ offers some key questions to ask when you’re developing your plan, like, what’s the main objective of your messaging — selling, loyalty, social proof? Read the full list here. This entry was posted in Email Marketing and tagged email marketing, email strategy, personalization on Monday, October 19th, 2015 by Amy Mullen.…

    Movable Ink Blogin EMail- 6 readers -
  • How Emails Are Evolving into Mailable Microsites

    … definite signs of email heading in this direction. But in recent months, developments have accelerated. These changes will have a serious impact on how emails are designed and how email success is measured. Here are some examples of new email functionality that we need to pay attention to: Product and Content Browsing Early attempts at creating…

    Convince and Convertin EMail How To's- 16 readers -
  • Marketing and Email Signatures: A Love Story

    … Image via Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Let’s call our 3rd…

    Convince and Convertin EMail- 12 readers -
  • Hack Your Email Growth Rate with This List-Building Tool

    … stoves and fireplaces. Their multi-fuel stoves burn coal, smokeless fuels, anthracite, and wood, allowing customers to increase energy efficiency without sacrificing comfort. To increase email signups, Gr8Fires equipped its product pages with exit-intent technology. But rather than offer the usual e-book or discount, Gr8Fires decided to get creative…

    Angus Lynch/ Convince and Convertin EMail- 22 readers -
  • What is Content Marketing?

    …, explainer videos, testimonial videos… all of them communicate effectively to your audience and are in demand more and more every day. Not to mention that people often search for videos more than any other medium! Email – pushing your message back to a subscriber has one of the highest returns of any content marketing strategy. By regularly emailing your…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 11 readers -
  • Email marketing strategy: New and improved

    … of interesting, it allows to rejuvenate otherwise slacking attention and can be a great email marketing strategy for keeping prolonged interest. How to keep your email marketing Fresh In email marketing, keeping it fresh can means both smaller and larger changes. Examples of refreshing your email marketing can be in the form of: How often do we…

    Jordie Van Rijn/ Emailmondayin EMail- 7 readers -
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