Email Strategy

  • Monday Catch-up: Lost Emails and Open-time Personalization Strategies

    … you’re considering moment-of-open personalization in your emails. But establishing a plan for long term analysis and success metrics should be the first step in your strategy. ClickZ offers some key questions to ask when you’re developing your plan, like, what’s the main objective of your messaging — selling, loyalty, social proof? Read the full list here. This entry was posted in Email Marketing and tagged email marketing, email strategy, personalization on Monday, October 19th, 2015 by Amy Mullen.…

    Movable Ink Blogin EMail- 5 readers -
  • How Emails Are Evolving into Mailable Microsites

    … “The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. When the book was published last fall, there were some…

    Convince and Convertin EMail How To's- 11 readers -
  • Marketing and Email Signatures: A Love Story

    … Image via Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Let’s call our 3rd…

    Convince and Convertin EMail- 9 readers -
  • Hack Your Email Growth Rate with This List-Building Tool

    …) Email works well for marketers because it’s a singular channel, not a fragmented space like social media. And the sheer volume of email users is still a factor: 85% of internet users have an email address, while just 62% use social media. All of these developments have made customer email addresses very, very valuable to marketers…

    Angus Lynch/ Convince and Convertin EMail- 15 readers -
  • What is Content Marketing?

    Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Email marketing strategy: New and improved

    Ever wonder why toothpaste is always “new and improved”? You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing. Consumers like “new”, they like to try new things, it’s hard-wired into our brains.

    Jordie Van Rijn/ Emailmonday- 5 readers -
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