Email Strategy

  • Monday Catch-up: Lost Emails and Open-time Personalization Strategies

    … you’re considering moment-of-open personalization in your emails. But establishing a plan for long term analysis and success metrics should be the first step in your strategy. ClickZ offers some key questions to ask when you’re developing your plan, like, what’s the main objective of your messaging — selling, loyalty, social proof? Read the full list here. This entry was posted in Email Marketing and tagged email marketing, email strategy, personalization on Monday, October 19th, 2015 by Amy Mullen.…

    Movable Ink Blogin EMail- 6 readers -
  • How Emails Are Evolving into Mailable Microsites

    … Mandeville, discuss how a coding hack is used to create this functionality in this Email Design podcast (at the 20:47 mark). Navigation Navigation bars are powerful. They generate a significant number of clicks, and those clicks generally turn into conversions at a higher rate than clicks elsewhere in an email. Mobile email design is moving a lot…

    Convince and Convertin EMail How To's- 16 readers -
  • Marketing and Email Signatures: A Love Story

    … Image via BigStockPhoto.com Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Let’s call our 3rd…

    Convince and Convertin EMail- 11 readers -
  • Hack Your Email Growth Rate with This List-Building Tool

    …) Email works well for marketers because it’s a singular channel, not a fragmented space like social media. And the sheer volume of email users is still a factor: 85% of internet users have an email address, while just 62% use social media. All of these developments have made customer email addresses very, very valuable to marketers…

    Angus Lynch/ Convince and Convertin EMail- 18 readers -
  • What is Content Marketing?

    … is a foundation of virtually any company. Companies tend to regard the blog as a one-at-a-time strategy, but it’s truly a recurring revenue and compounding interest strategy. Every blog post can be found and referenced every day to increase your ability to attract, retain and upsell customers. Blogging for business provides the food for search…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 11 readers -
  • Email marketing strategy: New and improved

    … of interesting, it allows to rejuvenate otherwise slacking attention and can be a great email marketing strategy for keeping prolonged interest. How to keep your email marketing Fresh In email marketing, keeping it fresh can means both smaller and larger changes. Examples of refreshing your email marketing can be in the form of: How often do we…

    Jordie Van Rijn/ Emailmondayin EMail- 7 readers -
Get the top posts daily into your mailbox!
More from around the web