Email Strategy

  • 3 Ways Automation Can Humanize Your Email Marketing Strategy

    … Email automation can be used to create robust email campaigns that trigger when an action occurs—for instance, when a customer makes their first purchase or visits a specific page on your website. This allows you to send targeted emails that help nurture the relationships you have with your subscribers. And as all smart marketers know, sending…

    Movable Ink Blogin EMail- 16 readers -
  • 11 Poor Email Practices to Avoid (Unless You Want Angry Subscribers)

    …. If the subscriber can’t see why they should open your email, they’re going to delete it instead. Sending bait and switch emails. Now you’re just trying to annoy subscribers and get reported as SPAM. Leaving out a call-to-action. Why send a message if you don’t want someone to respond somehow? Don’t waste their time or yours! Overly friendly or personalized emails. TMI (Too much information) can seem a bit creepy, especially when you don’t really know one another. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Monday Catch-up: Lost Emails and Open-time Personalization Strategies

    … you’re considering moment-of-open personalization in your emails. But establishing a plan for long term analysis and success metrics should be the first step in your strategy. ClickZ offers some key questions to ask when you’re developing your plan, like, what’s the main objective of your messaging — selling, loyalty, social proof? Read the full list here. This entry was posted in Email Marketing and tagged email marketing, email strategy, personalization on Monday, October 19th, 2015 by Amy Mullen.…

    Movable Ink Blogin EMail- 6 readers -
  • How Emails Are Evolving into Mailable Microsites

    … “The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. When the book was published last fall, there were some…

    Convince and Convertin EMail How To's- 17 readers -
  • Marketing and Email Signatures: A Love Story

    … Image via BigStockPhoto.com Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Let’s call our 3rd…

    Convince and Convertin EMail- 13 readers -
  • Hack Your Email Growth Rate with This List-Building Tool

    … stoves and fireplaces. Their multi-fuel stoves burn coal, smokeless fuels, anthracite, and wood, allowing customers to increase energy efficiency without sacrificing comfort. To increase email signups, Gr8Fires equipped its product pages with exit-intent technology. But rather than offer the usual e-book or discount, Gr8Fires decided to get creative…

    Angus Lynch/ Convince and Convertin EMail- 25 readers -
  • What is Content Marketing?

    …, explainer videos, testimonial videos… all of them communicate effectively to your audience and are in demand more and more every day. Not to mention that people often search for videos more than any other medium! Email – pushing your message back to a subscriber has one of the highest returns of any content marketing strategy. By regularly emailing your…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 13 readers -
  • Email marketing strategy: New and improved

    Ever wonder why toothpaste is always “new and improved”? You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing. Consumers like “new”, they like to try new things, it’s hard-wired into our brains.

    Jordie Van Rijn/ Emailmonday- 8 readers -
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