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We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you should be sure to ...
… We’ve shared some details in the past on how some marketers are incorporating emojis into their marketing communications. In celebration of World Emoji Day – yes… there’s such a thing – Mailjet performed some testing using emojis in email subject lines to see how different emojis might impact the email open rate. Guess what? It worked…