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We recently shared an infographic on how to reverse your email engagement attrition rate, with some case studies and statistics on what can be done about them. This infographic from Email Monks, Re-Engagement Emails, takes it to a deeper level of detail to provide an actual campaign plan for reversing your email performance decay. An average email list decays by 25% every year.
… it required to get these subscribers to opt-in was costly and companies hope to someday recoup that investment. It’s nonsensical, though. Not only are they not going to recoup those costs, the lack of engagement and activity may be putting the inbox placement of their entire list at risk. Matt Zajechowski of ReachMail has put together this outstanding…