Email Substitution Strings

  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … and spelling issues? How about tone of voice? Strong CTAs – make your Calls-to-Action stand out on mobile or desktop! FNAME – if you don’t have names for all your subscribers, don’t address them! Or use logic to. Merge Fields – test all your data before sending otherwise mapping and dynamic content will emberass you. Backgrounds – test backgrounds…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
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