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In this interview from MarketingSherpa Email Summit 2015, Courtney Eckerle, Reporter, MarketingSherpa, discussed with Preston Wily, President, Sewell, how marketers can know when to buy or build technology. Preston used his own ...
… #5: People buy from people (from 2010) “People buy from people. People don’t buy from companies, from stores or from websites; people buy from people. Marketing is not about programs; it is about relationships.” — Flint McGlaughlin, Managing Director, MECLABS Institute (parent research organization of MarketingSherpa) The ATP World Tour leveraged…