Email Targeting

  • You have the data. Are you making the most of it?

    … Relevance. It’s what drives the most effective marketing. Also called “context” or “contextual marketing,” it’s an idea that’s always been a holy grail for lifting CTR in email. It’s all about making your content valuable to your customers on an individual level. Why deliver the same email to every name on your list when you can target them…

    Movable Ink Blogin EMail- 4 readers -
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