Email Targeting

  • You have the data. Are you making the most of it?

    … Relevance. It’s what drives the most effective marketing. Also called “context” or “contextual marketing,” it’s an idea that’s always been a holy grail for lifting CTR in email. It’s all about making your content valuable to your customers on an individual level. Why deliver the same email to every name on your list when you can target them…

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  • Webinar: Driving Engagement with Compelling Email and Imagery

    … Thank you to Curalate for a fantastic webinar last week! Lalit Chopra, our Director of Strategic Partnerships, and Deb Berman, Curalate’s SVP of Strategic Partnerships, hosted a holiday webinar full of insight and tips for how to make the most of your email campaigns with compelling imagery while saving time and resources. It’s not too late…

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