Email Testing

  • 10 Tips to Align Your Email Marketing and Social Media

    … social channels and run advertisements to win them back. Make sure everything you do via the web is mobile-friendly. Most social activity happens on mobile devices, so going from a great social link to a page that doesn’t perform will drop your engagement. Test, test, test! Continue to optimize both channels based on the response rates and cross-channel promotions you’re improving. Download the Free Whitepaper © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … social channels and run advertisements to win them back. Make sure everything you do via the web is mobile-friendly. Most social activity happens on mobile devices, so going from a great social link to a page that doesn’t perform will drop your engagement. Test, test, test! Continue to optimize both channels based on the response rates and cross-channel promotions you’re improving. Download the Free Whitepaper © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social EMail- 37 readers -
  • Best Practices for Email Outreach to Influencers

    … Since we’re pitched by public relations professionals on a daily basis, we get to see the best and worst of email outreach pitches. We’ve shared before how to write an effective pitch and this infographic is a great follow up that encompasses the greater progress. The fact is that companies need to build awareness and authority for their brand…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … of a healthy email marketing program. Permission – don’t get yourself in trouble with ISPs. Ask for permission to email. Preferences – provide and set expectations on frequency for your subscribers. Inactives – remove inactive subscribers to reduce unsubscribe complaints and lack of engagement. Frequency – don’t turn up the frequency so high…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • The Top 15 Email Marketing Myths You Need to Know

    … clients over to more beautiful, responsive email templates. They’re professional, they’re cost effective, and they fully test your template in Litmus – even sending you the results. Here are Email Monks 15 Email Marketing Myths Myth: Generation Y uses smart gadgets and tablets the most. Myth: Sending a first time or repeat customer the same email…

    Douglas Karr/ Marketing Technology Blogin EMail- 10 readers -
  • Nonprofit Marketing: 3 tips to increase year-end revenue

    … introduced after the value had been clearly communicated This is just one example of how Nathaniel Ward, The Heritage Foundation, and Tim Kachuriak, Next After, worked to optimize the nonprofit’s marketing. You can watch their Optimization Summit presentation to learn about their other efforts, “How The Heritage Foundation increased donations 274…

    Selena Blue/ MarketingSherpa Blogin EMail- 8 readers -
  • Email Marketing: What is the best day to send an email?

    …When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important to test your list and discover when subscribers want to receive your email rather than it is to strictly follow the guidelines of aggregate research.…

    David Kirkpatrick/ MarketingSherpa Blogin EMail- 27 readers -
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