Email Testing

  • 10 Tips to Align Your Email Marketing and Social Media

    … If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Best Practices for Email Outreach to Influencers

    … Since we’re pitched by public relations professionals on a daily basis, we get to see the best and worst of email outreach pitches. We’ve shared before how to write an effective pitch and this infographic is a great follow up that encompasses the greater progress. The fact is that companies need to build awareness and authority for their brand…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … There are a ton more mistakes you can do with your entire email marketing program… but this infographic from Email Monks focuses on those ridonculous mistakes we make before clicking send. You’ll see quite a few mentions of our partners at 250ok on design and deliverability functionality. Let’s jump right in: Deliverability Checks Before we…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
  • What Elements Should You Be Testing in Your Email Campaigns?

    … are the lab in charge and you plan to test a lot of chemicals to come out with the right formula. Looks like a daunting task, doesn’t it? Same is the story with email marketers! Fighting for your subscribers’ attention in their inbox means you need ot find the best way to engage them. It is imperative to test different aspects of your email marketing…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • The Top 15 Email Marketing Myths You Need to Know

    …: Testing a small percentage of a list is enough to show the effectiveness of a message! Myth: My emails are fully CAN-SPAM compliant, so my emails should reach the inbox! Myth: Inbox placement and low complaint rates means no chances of being marked spam! I love that deliverability aspect of this infographic because, in my opinion, it’s…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Nonprofit Marketing: 3 tips to increase year-end revenue

    … study, “Email Marketing: Four short emails boost year-end revenue 50% for nonprofit organization.” Tip #2. Provide “quick donate” links for previous donors The Obama for America campaign wanted to enable repeat donors to effortlessly give again. This required a few steps. First, they encouraged donors to save their payment information during…

    Selena Blue/ MarketingSherpa Blogin EMail- 9 readers -
  • Email Marketing: What is the best day to send an email?

    …When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important to test your list and discover when subscribers want to receive your email rather than it is to strictly follow the guidelines of aggregate research.…

    David Kirkpatrick/ MarketingSherpa Blogin EMail- 27 readers -
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