Email Testing

  • 10 Tips to Align Your Email Marketing and Social Media

    … Barnard, dotmailer Dotmailer provides these ten tips to align your email marketing with your social media marketing (and vice versa): Add social icons to your email template. People may choose to unsubscribe from your email and simply follow you on social media instead. Better than losing them altogether! Highlight exclusive offers between…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Best Practices for Email Outreach to Influencers

    … Since we’re pitched by public relations professionals on a daily basis, we get to see the best and worst of email outreach pitches. We’ve shared before how to write an effective pitch and this infographic is a great follow up that encompasses the greater progress. The fact is that companies need to build awareness and authority for their brand…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … across email clients… many don’t use them. Buttons – use images as buttons so that your buttons look great across all email clients. Internationalization – are you using the proper langage settings and symbols for your subscribers? Typography – utilize fonts with a fall-back for devices and clients that don’t support them. Social – do you…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • The Top 15 Email Marketing Myths You Need to Know

    … them with logical rationales in our “Email Marketing Myth Busting” Infographic. The infographic throws light on the truths behind these myths based on email marketing subjects such as email content, email design, email delivery, email testing, email lists, etc. We’re huge fans of the email monks service and have utilized them to convert several…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • Nonprofit Marketing: 3 tips to increase year-end revenue

    … With the end of the year approaching fast, it’s not only retail industry marketers who have campaigns to implement. It’s also a busy season for nonprofit marketers – a time of the year for holiday giving and year-end contributions. What can nonprofit marketers do to increase their fourth quarter revenue? We’re sharing three tips for you…

    Selena Blue/ MarketingSherpa Blogin EMail- 8 readers -
  • Email Marketing: What is the best day to send an email?

    …When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important to test your list and discover when subscribers want to receive your email rather than it is to strictly follow the guidelines…

    David Kirkpatrick/ MarketingSherpa Blogin EMail- 27 readers -
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