Email Testing

  • 10 Tips to Align Your Email Marketing and Social Media

    … the two to incentivize your followers to subscribe and your subscribers to follow. Use hashtags in your email newsletters to make it easy to search socially for products, services or events. You may even wish to add a tweet link in your email! Follow up on social media with an offer to subscribe to your email. We even use the Facebook CTA on our…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Best Practices for Email Outreach to Influencers

    … grammar, and write a succinct and compelling pitch. This infographic from Online Course Report walks through every stat collected on outreach emails, what works, what doesn’t and what to absolutely avoid. This includes time of day, day of the week, subject lines, words to use, number of attempts, size of message, and more. One interesting stat that’s shared in this infographic is 1 big-time blogger tends to have the equivalent impact of 6 small-time bloggers Tweet This!. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … across email clients… many don’t use them. Buttons – use images as buttons so that your buttons look great across all email clients. Internationalization – are you using the proper langage settings and symbols for your subscribers? Typography – utilize fonts with a fall-back for devices and clients that don’t support them. Social – do you…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • The Top 15 Email Marketing Myths You Need to Know

    … clients over to more beautiful, responsive email templates. They’re professional, they’re cost effective, and they fully test your template in Litmus – even sending you the results. Here are Email Monks 15 Email Marketing Myths Myth: Generation Y uses smart gadgets and tablets the most. Myth: Sending a first time or repeat customer the same email…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • Nonprofit Marketing: 3 tips to increase year-end revenue

    … the campaign used, read the MarketingSherpa case study, “Email Testing: How the Obama campaign generated approximately $500 million in donations from email marketing.” Tip #3. Test your donation page The Heritage Foundation, a think tank located in Washington, D.C., used a donation landing page to test its value proposition. By incorporating…

    Selena Blue/ MarketingSherpa Blogin EMail- 9 readers -
  • Email Marketing: What is the best day to send an email?

    …When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important to test your list and discover when subscribers want to receive your email rather than it is to strictly follow the guidelines of aggregate research.…

    David Kirkpatrick/ MarketingSherpa Blogin EMail- 27 readers -
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