Email Testing

  • 10 Tips to Align Your Email Marketing and Social Media

    … If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Best Practices for Email Outreach to Influencers

    … Since we’re pitched by public relations professionals on a daily basis, we get to see the best and worst of email outreach pitches. We’ve shared before how to write an effective pitch and this infographic is a great follow up that encompasses the greater progress. The fact is that companies need to build awareness and authority for their brand…

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    There are a ton more mistakes you can do with your entire email marketing program… but this infographic from Email Monks focuses on those ridonculous mistakes we make before clicking send. You’ll see quite a few mentions of our partners at 250ok on design and deliverability functionality. Let’s jump right in: Deliverability Checks Before we begin, are we set up for failure or ...

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • What Elements Should You Be Testing in Your Email Campaigns?

    … placement, open and conversion rates. From Line – test various combinations of brand, publication, and name. Design – make sure it’s responsive and scalable across all email clients. Time and Day – You’d be surprised at when folks are opening your emails! Sending them to anticipate their workflow can increase engagement. Type of Offers – Test…

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • The Top 15 Email Marketing Myths You Need to Know

    …: Testing a small percentage of a list is enough to show the effectiveness of a message! Myth: My emails are fully CAN-SPAM compliant, so my emails should reach the inbox! Myth: Inbox placement and low complaint rates means no chances of being marked spam! I love that deliverability aspect of this infographic because, in my opinion, it’s…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • Nonprofit Marketing: 3 tips to increase year-end revenue

    … the campaign used, read the MarketingSherpa case study, “Email Testing: How the Obama campaign generated approximately $500 million in donations from email marketing.” Tip #3. Test your donation page The Heritage Foundation, a think tank located in Washington, D.C., used a donation landing page to test its value proposition. By incorporating…

    Selena Blue/ MarketingSherpa Blogin EMail- 9 readers -
  • Email Marketing: What is the best day to send an email?

    …When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important to test your list and discover when subscribers want to receive your email rather than it is to strictly follow the guidelines of aggregate research.…

    David Kirkpatrick/ MarketingSherpa Blogin EMail- 27 readers -
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