Email Timing

  • Automated Email Marketing and its Effectiveness

    … and B2B marketing effectiveness. Of course, automated email isn’t simply an opt-in drip campaign like we have. It also includes auto-response triggered emails as well as auto-initiated drip campaigns that are triggered when a subscriber takes a specific action. Triggered email messages average 70.5% higher open rates and 152% higher click-through…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Email Marketing: What is the best day to send an email?

    …When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important to test your list and discover when subscribers want to receive your email rather than it is to strictly follow the guidelines…

    David Kirkpatrick/ MarketingSherpa Blogin EMail- 27 readers -
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