Email Versus Social Media

  • Be Careful When Comparing Apples to Apple Trees

    … Good friend Scott Monty shared some data from McKinsey on research providing the following statistic: Email is actually 40X more effective than Facebook or Twitter for acquiring new customers. 40%! Whenever I see a statistic like that, I’m intrigued and have to run to the source to read more. I quickly navigated from Scott’s post back…

    Douglas Karr/ Marketing Technology Blogin EMail- 8 readers -
  • The Pros and Cons of Social Media Marketing

    …, this isn’t something bad about social media marketing, this is an internal corporate issue. The ability to communicate effectively, engage, nurture, upsell, collect feedback and provide a personal touch with your customers is so efficient with social media. If companies aren’t leveraging it, that’s their fault… not the fault of social. Email still…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 28 readers -
Get the top posts daily into your mailbox!