Email Versus Social Media

  • Be Careful When Comparing Apples to Apple Trees

    … effective than social media, the proper verbiage should be a subscriber is 40x more engaged than a social media follower. It’s important to remember that email is still, largely a 1:1 communication medium. Scott is correct that personalization and email drive incredible interaction. In my humble opinion, there’s absolutely no way that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • The Pros and Cons of Social Media Marketing

    The premise of the infographic is good and bad, but I don’t know that it quite hit the nail on the head. The pros (good) are all very valid statistics supporting social media marketing efforts, but the cons speaks to gaps in understanding, strategy and analysis more than marketing with the medium. Let’s take them one at a time. 50% of C-Suite aren’t convinced of social media’s value.

    Douglas Karr/ Marketing Technology Blog- 25 readers -
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