Email Versus Social Media

  • Be Careful When Comparing Apples to Apple Trees

    … effective than social media, the proper verbiage should be a subscriber is 40x more engaged than a social media follower. It’s important to remember that email is still, largely a 1:1 communication medium. Scott is correct that personalization and email drive incredible interaction. In my humble opinion, there’s absolutely no way that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 8 readers -
  • The Pros and Cons of Social Media Marketing

    …… then people come to our site and sign up for email! You can’t compare apples and oranges like this. Social media programs are CMOs’ 6th-ranking concerns (58 percent). Their first is improving processes and going mobile. I’m not going to criticize this stat… social media being a top 6 issue shows you the weight it has above other strategies. One…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 28 readers -