Email Versus Social Media

  • Be Careful When Comparing Apples to Apple Trees

    … it’s like measuring apples to oranges, but the closer analogy is that it’s like measuring apples to apple trees. Attribution – The first flaw is tracking. By the time we find someone who subscribes, we’ve got them within our analytics environment and can track them with virtually any email service from a subscription to conversion. This isn’t…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • The Pros and Cons of Social Media Marketing

    … from an app. Not to mention the influence and discovery that social media offers. The conversion may not happen from a direct interaction – but everyone knows that Word of Mouth has an enormous impact on the products and services we purchase – and social is WOM. 85% of companies do not connect social activity to business outcomes. As with #1…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 28 readers -
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