Email Versus Social Media

  • Be Careful When Comparing Apples to Apple Trees

    … it’s like measuring apples to oranges, but the closer analogy is that it’s like measuring apples to apple trees. Attribution – The first flaw is tracking. By the time we find someone who subscribes, we’ve got them within our analytics environment and can track them with virtually any email service from a subscription to conversion. This isn’t…

    Douglas Karr/ Marketing Technology Blogin EMail- 8 readers -
  • The Pros and Cons of Social Media Marketing

    … The premise of the infographic is good and bad, but I don’t know that it quite hit the nail on the head. The pros (good) are all very valid statistics supporting social media marketing efforts, but the cons speaks to gaps in understanding, strategy and analysis more than marketing with the medium. Let’s take them one at a time. 50% of C-Suite…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 25 readers -
Get the top posts daily into your mailbox!