Email Vs Social Media

  • Be Careful When Comparing Apples to Apple Trees

    … Good friend Scott Monty shared some data from McKinsey on research providing the following statistic: Email is actually 40X more effective than Facebook or Twitter for acquiring new customers. 40%! Whenever I see a statistic like that, I’m intrigued and have to run to the source to read more. I quickly navigated from Scott’s post back…

    Douglas Karr/ Marketing Technology Blogin EMail- 8 readers -
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