Email Workflow

  • [Infographic] Optimize Your Email Production Workflow

    … Did you know it takes 32% of brands 3-4 weeks to plan and execute an email campaign? For brands with additional dependencies, it can take two months or more. If this sounds familiar, then you know the many hurdles marketers face in their email production workflow: design and copy dependencies, rounds of approval, coding and testing. It’s often…

    Movable Ink Blogin EMail- 9 readers -
  • Re-engaging Old Leads With Email Workflow

    …-engage put themselves back into circulation. Then we walked those folks through the process of getting their credit mortgage-ready. They expressed an interest in credit and what that means during the home buying process, and they let us know they want to learn more. The workflow is essentially a lead-nurturing email journey that takes them through…

    Dan Moyle/ Relevancein EMail Content- 9 readers -
  • How IGT Reduced Email Production Time by 500%

    … IGT’s DoubleDown Casino, an online and mobile social casino, has one main marketing strategy: surprise and delight their customer. And to reach customers, the business often relies on email marketing campaigns. That often proved to be a long and arduous process. Emails had to be designed and coded by hand. But, by using Movable Ink’s workflow…

    Movable Ink Blogin EMail How To's- 3 readers -
  • 3 Ways to Streamline Your Responsive Email Workflow

    … daunting. To optimize your workflow, consider the following tips: 1. Create a Suite of Templates. Whether your company employs a dedicated email developer, or you are hiring a freelance designer, creating a suite of email templates will greatly reduce the time you spend on email development and testing. Make sure to include options for all…

    Movable Ink Blogin EMail- 9 readers -
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