Email Workflow

  • Do More With Less: 8 Keys to Efficiency in Email Marketing

    … will schedule and send emails with company details to individuals in no time. You don’t have to waste your hours on emails. Instead, you can automate and optimize your campaigns.” Last month, we released a case study on how HSN used email content automation to create a campaign that drove revenue to their daily deals, lifted web traffic by 31…

    Movable Ink Blogin EMail- 20 readers -
  • [Infographic] Optimize Your Email Production Workflow

    … Did you know it takes 32% of brands 3-4 weeks to plan and execute an email campaign? For brands with additional dependencies, it can take two months or more. If this sounds familiar, then you know the many hurdles marketers face in their email production workflow: design and copy dependencies, rounds of approval, coding and testing. It’s often…

    Movable Ink Blogin EMail- 11 readers -
  • Re-engaging Old Leads With Email Workflow

    …, not just spamming them), we established two points in the workflow with branching logic to once again re-engage if needed. Each of these milestones in the campaign helped us keep the most interested leads engaged, completing the workflow and (hopefully) moving on to the sales team. For instance, if a person hadn’t opened an email in a specific amount…

    Dan Moyle/ Relevancein EMail Content- 13 readers -
  • How IGT Reduced Email Production Time by 500%

    … IGT’s DoubleDown Casino, an online and mobile social casino, has one main marketing strategy: surprise and delight their customer. And to reach customers, the business often relies on email marketing campaigns. That often proved to be a long and arduous process. Emails had to be designed and coded by hand. But, by using Movable Ink’s workflow…

    Movable Ink Blogin EMail How To's- 3 readers -
  • 3 Ways to Streamline Your Responsive Email Workflow

    … daunting. To optimize your workflow, consider the following tips: 1. Create a Suite of Templates. Whether your company employs a dedicated email developer, or you are hiring a freelance designer, creating a suite of email templates will greatly reduce the time you spend on email development and testing. Make sure to include options for all…

    Movable Ink Blogin EMail- 10 readers -
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