Email Workflow

    • Do More With Less: 8 Keys to Efficiency in Email Marketing

      As an email marketer, you want to make the best use of your time, your talents and your tools. After all, you don’t have time to waste on busywork and repetitive tasks, do you? Read on to find out eight ways you can work more efficiently today, so you have more time tomorrow to come up with that next amazing idea.

      Movable Ink Blogin EMail- 14 readers -
  • [Infographic] Optimize Your Email Production Workflow

    … Did you know it takes 32% of brands 3-4 weeks to plan and execute an email campaign? For brands with additional dependencies, it can take two months or more. If this sounds familiar, then you know the many hurdles marketers face in their email production workflow: design and copy dependencies, rounds of approval, coding and testing. It’s often…

    Movable Ink Blogin EMail- 9 readers -
  • Re-engaging Old Leads With Email Workflow

    …, not just spamming them), we established two points in the workflow with branching logic to once again re-engage if needed. Each of these milestones in the campaign helped us keep the most interested leads engaged, completing the workflow and (hopefully) moving on to the sales team. For instance, if a person hadn’t opened an email in a specific amount…

    Dan Moyle/ Relevancein EMail Content- 9 readers -
  • Mailflow: Add Autoresponders and Automate Email Sequences

    … integrations. Plus over 400 possible integrations through Zapier. Sender profiles – Manage multiple clients, campaigns and senders all from the one account and hot swap within campaigns. Tagging – Learn more about the individuals within your audience based on the actions they take in campaigns and online. Timezones – Set timezones at a local…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • How IGT Reduced Email Production Time by 500%

    … IGT’s DoubleDown Casino, an online and mobile social casino, has one main marketing strategy: surprise and delight their customer. And to reach customers, the business often relies on email marketing campaigns. That often proved to be a long and arduous process. Emails had to be designed and coded by hand. But, by using Movable Ink’s workflow…

    Movable Ink Blogin EMail How To's- 3 readers -
  • 3 Ways to Streamline Your Responsive Email Workflow

    … daunting. To optimize your workflow, consider the following tips: 1. Create a Suite of Templates. Whether your company employs a dedicated email developer, or you are hiring a freelance designer, creating a suite of email templates will greatly reduce the time you spend on email development and testing. Make sure to include options for all…

    Movable Ink Blogin EMail- 9 readers -
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