Email Workflow

  • Do More With Less: 8 Keys to Efficiency in Email Marketing

    … As an email marketer, you want to make the best use of your time, your talents and your tools. After all, you don’t have time to waste on busywork and repetitive tasks, do you? Read on to find out eight ways you can work more efficiently today, so you have more time tomorrow to come up with that next amazing idea. 1) Automate your email…

    Movable Ink Blogin EMail- 18 readers -
  • [Infographic] Optimize Your Email Production Workflow

    … Did you know it takes 32% of brands 3-4 weeks to plan and execute an email campaign? For brands with additional dependencies, it can take two months or more. If this sounds familiar, then you know the many hurdles marketers face in their email production workflow: design and copy dependencies, rounds of approval, coding and testing. It’s often…

    Movable Ink Blogin EMail- 11 readers -
  • Email Drip Campaign Tips, Examples, Statistics and Best Practices

    As a marketer, we often push batch and blast emails to our subscribers to let them know about a sale or keep them updated on our products or services. If we’re advanced, we may even segment and personalize those emails. However, the emails are still sent based on our schedule, not the subscribers. Drip email campaigns differ because they are sent or paced based on the subscriber, not us.

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Re-engaging Old Leads With Email Workflow

    …, not just spamming them), we established two points in the workflow with branching logic to once again re-engage if needed. Each of these milestones in the campaign helped us keep the most interested leads engaged, completing the workflow and (hopefully) moving on to the sales team. For instance, if a person hadn’t opened an email in a specific amount…

    Dan Moyle/ Relevancein EMail Content- 9 readers -
  • Mailflow: Add Autoresponders and Automate Email Sequences

    …. Because the emails were automated, there was little cost to developing the program. However, unless we wanted to spend a fortune on development time, the integration and automation that triggered the flow of emails had to be done utilizing a great platform. Mailflow is a platform built specifically for the end user to drag and drop email sequences…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • How IGT Reduced Email Production Time by 500%

    … IGT’s DoubleDown Casino, an online and mobile social casino, has one main marketing strategy: surprise and delight their customer. And to reach customers, the business often relies on email marketing campaigns. That often proved to be a long and arduous process. Emails had to be designed and coded by hand. But, by using Movable Ink’s workflow…

    Movable Ink Blogin EMail How To's- 3 readers -
  • 3 Ways to Streamline Your Responsive Email Workflow

    … daunting. To optimize your workflow, consider the following tips: 1. Create a Suite of Templates. Whether your company employs a dedicated email developer, or you are hiring a freelance designer, creating a suite of email templates will greatly reduce the time you spend on email development and testing. Make sure to include options for all…

    Movable Ink Blogin EMail- 9 readers -
Get the top posts daily into your mailbox!
More from around the web