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We recently shared an infographic on how to reverse your email engagement attrition rate, with some case studies and statistics on what can be done about them. This infographic from Email Monks, Re-Engagement Emails, takes it to a deeper level of detail to provide an actual campaign plan for reversing your email performance decay. An average email list decays by 25% every year.
… Using our inbox placement from 250ok, we did a test a couple months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased over 20% across the seed list that we created. The fact is that email testing is well worth the investment – as are the tools to help you get there. Imagine you…
…, ISPs have shut down those offices and turned to algorithms to monitor sender reputation, analyze content, block or accept email, and route it into SPAM folders or the inbox. Keep in mind that getting delivered does NOT mean getting in the inbox! 100% of your emails could be going to the Junk Folder, and that equates to 100% deliverability. Whether…
Subscribers don’t care about the difference between unsubscribing and simply marking your email as SPAM… they do it every single day. They don’t realize the repercussions of reporting your email as SPAM can get you blocked from the inboxes of thousands of more subscribers on the same Internet Service Provider.