Emails We Love

  • Valentine’s Day Email Win: The Weekend Dating Forcast

    … Valentine’s Day is fast approaching. In case you need to mark your calendar, it’s Sunday, February 14 (yeah, that’s right around the corner!) V-Day is big business. Very big. This year, Americans are expected to spend a record $19.7 billion on candy, flowers, jewelry and other signifiers of affection. Most of that outlay will be by consumers…

    Movable Ink Blogin EMail- 21 readers -
  • 10 Awesome Valentine’s Day Emails

    … We’re not sure if you noticed, but Valentine’s Day is right around the corner. That means stores are gearing up for one of the busiest shopping days of the season – flowers, chocolates, jewelry, and more are going to be flying off the physical and digital shelves. For the past month, Valentine’s Day email marketing campaigns have been filling…

    Movable Ink Blogin EMail- 12 readers -
  • Best Western: 20 Million Personalized Emails, 20% Lift in Email Revenue

    … Ink to dynamically personalize images within the emails depending on time-of-open and weather. For example, if a customer opens an email in New York City and it’s snowing at that moment, they’ll receive a picture of the beach. In addition to this kind of personalization, Best Western experimented creative optimization when offering rewards members…

    Movable Ink Blogin EMail- 16 readers -
  • 8 Awesome #Snowmageddon2015 Emails

    … have a contextual email campaign ready for it? We collected some of our favorites from the day of #FakeStorm2015. These are contextual emails that took the weather into account – either through clever geo-targeted segmenting or automated email personalization – and offered deals and great contextual content. Here are eight brands that sent…

    Movable Ink Blogin EMail- 14 readers -
  • Design, Deals, Location and More: 5 Examples of Effective Email Personalization

    …. The business also ensures higher click-through rates by optimizing the emails for different devices and positioning a “click-to-call” button accordingly on mobile screens. 4. Content With real-time personalization, businesses can create content for specific variables like the local weather. That’s exactly what AutoTrader UK did. By sending newsletters…

    Movable Ink Blogin EMail- 34 readers -
  • Excentus Taps agileEMAIL To Pump Up Loyalty and Rewards Program

    … is traffic that lands on content that is likely to drive a conversion. With Movable Ink, we can localize and personalize message content for every member when they open an email instead of trying to do it before we send. Now we can show nearby locations where members can earn rewards and alter the message content and calls to action based…

    Ronnie Brant/ Movable Ink Blogin EMail- 13 readers -