Emarketer

eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce. eMarketer, founded in 1996, is located in New York, NY. Its clients include two-thirds of Fortune 500 companies. eMarketer subscribers span 70 countries.
Posts about Emarketer
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … stereotypes from the past. While 60 percent of Gen Z believes progressive gender norms make it easier for people to be themselves, only 52 percent of the baby boomer population feels the same way. And the majority of boomers do not like seeing ads that show diverse types of families. This demographic split goes beyond just advertising. A July 2016…

    The Content Strategist- 14 readers -
  • Why You Should Question Most Video Marketing Stats You See

    … We all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business. But the internet has made it too easy to quote numbers that don’t add up. At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry…

    The Content Strategist- 23 readers -
  • 30% Rise of Ad Blocking Use Globally in 2016

    … are only available because of advertisements. If the number of people using ad blockers reaches a high enough number, these companies would be forced to change their business model. Paul Verna, an analyst at eMarketer, commented on this report saying, “Ad blocking is a detriment to the entire advertising ecosystem. The best way for the industry…

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … to run vs earnings for goog and fb, it's evident everyone else is zero sum game. pic.twitter.com/wolgdpfcxp — Jason Kint (@jason_kint) December 30, 2016 Facebook announced improvements to its advertising metrics to improve advertising relations in November 2016. While this is a step in the right direction, it means marketers must supplement Facebook…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 21 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    …, and Walgreens—and build a strategy to attract those specific brands. The usual metaphor is that traditional marketing is hunting with a net, while ABM is hunting with a spear. So just how big is this ABM thing going to get and how exactly are marketers using it? Let’s take a look at a few key charts. Most ABM programs are relatively new As eMarketer…

    Dillon Baker/ The Content Strategist- 20 readers -
  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 23 readers -
  • Social Media Unlocks the Beauty of a Growing Automobile Industry

    … Social media is the perfect platform for sharing compelling automobile stories such as visuals, videos or content. The number of consumers using Facebook, Instagram, Twitter or Pinterest as part of their research methods has grown. According to data from eMarketer, just below 45 percent of online shoppers make their buying decisions based…

    AllFacebookin Social Facebook Twitter- 13 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 23 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 23 readers -
  • The Fusion of Social and Programmatic

    … an incredible 163 percent worldwide since 2013, further illustrating the advantages of being able to reach broad and niche audiences from millennials to baby boomers around key moments that matter in a highly personal and sharable digital environment. The growing interest in social from brands has fueled innovation in advertising and put technology front…

    AllFacebookin Social Display Facebook Twitter- 23 readers -
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