Emarketer

eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce. eMarketer, founded in 1996, is located in New York, NY. Its clients include two-thirds of Fortune 500 companies. eMarketer subscribers span 70 countries.
Posts about Emarketer
    • Why You Should Question Most Video Marketing Stats You See

      We all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business. But the internet has made it too easy to quote numbers that don’t add up. At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth.

      The Content Strategist- 16 readers -
    • 30% Rise of Ad Blocking Use Globally in 2016

      Ad blocking was a major issue over the past year, and it got a lot of news coverage both within the digital marketing world and with the public in general. A recent report that was published by PageFair found that over this time, the global usage of ad blocking software has gone up by 30%. This growth makes it so about 11% of Internet users globally are using some type of ad blocking software.

      Michael Levanduski/ Performance Marketing Insider- 15 readers -
    • 2017 Facebook: Is Your Business Missing Out?

      Facts Every Marketer Needs To Know: Facebook In 2017 Despite Mark Zuckerberg’s protests, 2017 Facebook is more than a social media platform. Marketers, media entities and Facebook participants pay attention! As we enter 2017, Facebook is a full-fledged media entity. (BTW, this trend isn’t limited to Facebook. Here’s a full explanation of social media is media.

      Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … effective (5.7 percent). Considering that “extremely effective” marketing tactics are few and far between, these aren’t exactly condemning numbers for ABM. They do suggest, however, plenty of room for improvement. One of the reasons marketers may be unsure of ABM’s effectiveness comes back to an age-old problem: measuring ROI. Incredibly, 50…

    Dillon Baker/ The Content Strategist- 15 readers -
  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 20 readers -
  • Social Media Unlocks the Beauty of a Growing Automobile Industry

    … Social media is the perfect platform for sharing compelling automobile stories such as visuals, videos or content. The number of consumers using Facebook, Instagram, Twitter or Pinterest as part of their research methods has grown. According to data from eMarketer, just below 45 percent of online shoppers make their buying decisions based…

    AllFacebookin Social Facebook Twitter- 7 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 21 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and Facebook entering the cross-device fray and a number of independent technology companies focusing on identity solutions for the past few years, brands, agencies and enterprises need to be thinking cross-device now more than ever. The days of siloed marketing channels are quickly coming to an end. Rahul Bafna is vice president of product management and partnerships at cross-device programmatic platform provider Drawbridge. Image courtesy of Shutterstock. …

    AllFacebookin Google Facebook- 20 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 19 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … eMarketer released its first ad revenue projections for Snapchat, calling for $366.69 million in 2016 and a leap to $935.46 million in 2017. The market research company said in a release that it built its revenue model for Snapchat by combining its proprietary consumer adoption estimates, trends at similar social networks, monetization…

    David Cohen/ AllTwitter- 15 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere…

    Inside Facebookin Facebook Retargeting- 23 readers -
  • US Daily Media Consumption (Charts)

    …. US daily media consumption – 2 different sources The major Nielsen and eMarketer differences are: Non-digital TV. Nielsen estimates an hour more of non-digital tv viewing. It consists of extra half-hour of traditional television viewing and another half-hour of time shifted television. Non-digital radio. Nielsen’s data is about 20 minutes higher…

    Heidi Cohen/ Heidi Cohen- 14 readers -
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