Emarketer

eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce. eMarketer, founded in 1996, is located in New York, NY. Its clients include two-thirds of Fortune 500 companies. eMarketer subscribers span 70 countries.
Posts about Emarketer
  • Why You Should Question Most Video Marketing Stats You See

    … periodically charts and forecasts the rise of online video. You should also turn to my go-to site for reliable marketing analysis: eMarketer. Look at the detail contained within this graph: The age range, study, and publication date are all referenced, making it easy to verify each statement and use this information with confidence. I’m backing 360…

    The Content Strategist- 21 readers -
  • 30% Rise of Ad Blocking Use Globally in 2016

    … are only available because of advertisements. If the number of people using ad blockers reaches a high enough number, these companies would be forced to change their business model. Paul Verna, an analyst at eMarketer, commented on this report saying, “Ad blocking is a detriment to the entire advertising ecosystem. The best way for the industry…

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … of content and a revenue generator. Currently Facebook enables people and location search. Google dominates the search realm. From an advertising basis, 2016 was the year that digital display advertising passed search advertising according to eMarketer forecasts. From a competitive perspective, this is a major issue for Facebook that doesn’t produce…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 16 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … ABM in some fashion—and that number may decrease as the technology improves. Martech is key for ABM success Not surprisingly, sales- and marketing-automation tools are the most used software when it comes to ABM. Marketo, for example, recently launched a suite of tools under the banner of “Marketo Account-Based Marketing.” Other products like…

    Dillon Baker/ The Content Strategist- 17 readers -
  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 23 readers -
  • Social Media Unlocks the Beauty of a Growing Automobile Industry

    … and persuade them to take action is the key. Automobile industry uses Instagram’s Hyperlaspse app to tempt new buyers Top-of-the-range, jaw-dropping images of cars look incredible on Instagram, the image-based platform. The automobile industry capitalizes on consumers’ emotions by using alluring images and videos on Instagram to pull them…

    AllFacebookin Social Facebook Twitter- 8 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 23 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and measurement. And while digital is a large part of overall advertising plans, there’s another large piece of the pie that’s still largely ignored, even by Facebook’s and Google’s new offerings. eMarketer predicts that 2016 will be the year that spending on digital ads overtakes TV spend in the U.S. But while digital and cross-device measurement…

    AllFacebookin Google Facebook- 23 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 21 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … eMarketer released its first ad revenue projections for Snapchat, calling for $366.69 million in 2016 and a leap to $935.46 million in 2017. The market research company said in a release that it built its revenue model for Snapchat by combining its proprietary consumer adoption estimates, trends at similar social networks, monetization…

    David Cohen/ AllTwitter- 17 readers -
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