eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce. eMarketer, founded in 1996, is located in New York, NY. Its clients include two-thirds of Fortune 500 companies. eMarketer subscribers span 70 countries.
Posts about Emarketer
  • Why Your B2B Team Is Investing Too Much in Mobile

    … Clark Boyd dug deeper into this topic by looking at the Consumer Barometer, a survey tool. According to the research, more than twice as many people in the U.S. rely on computers over smartphones for product information. Workplace email habits could have a big impact on the mobile divide. This summer, Adobe released survey data that shows…

    The Content Strategistin Mobile- 21 readers -
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … stereotypes from the past. While 60 percent of Gen Z believes progressive gender norms make it easier for people to be themselves, only 52 percent of the baby boomer population feels the same way. And the majority of boomers do not like seeing ads that show diverse types of families. This demographic split goes beyond just advertising. A July 2016…

    The Content Strategist- 22 readers -
  • How Outside Marketers Can Succeed in China

    … international players can help move the needle. Priceline provides a different spin on partnering in the Chinese market. Rather than going head-to-head with local companies, Priceline made a conscious decision to invest more than $1 billion in Chinese companies including Ctrip, Baidu, and Qunar. This led to a strategic partnership where Priceline…

    Marketing Technology Blogin Social Paid Search Mobile How To's- 35 readers -
  • Why You Should Question Most Video Marketing Stats You See

    … periodically charts and forecasts the rise of online video. You should also turn to my go-to site for reliable marketing analysis: eMarketer. Look at the detail contained within this graph: The age range, study, and publication date are all referenced, making it easy to verify each statement and use this information with confidence. I’m backing 360…

    The Content Strategist- 31 readers -
  • 30% Rise of Ad Blocking Use Globally in 2016

    … are only available because of advertisements. If the number of people using ad blockers reaches a high enough number, these companies would be forced to change their business model. Paul Verna, an analyst at eMarketer, commented on this report saying, “Ad blocking is a detriment to the entire advertising ecosystem. The best way for the industry…

    Michael Levanduski/ Performance Marketing Insider- 22 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … entities (like The New York Times, The Washington Post, BBC and Bloomberg) found that Facebook distribution of their proprietary content yielded weak results and hindered direct relationships with their audience in 2016 according to Digital Content Next. Beyond yielding a paltry $560,144 in revenues, Facebook’s media distribution misses…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 34 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    …, and Walgreens—and build a strategy to attract those specific brands. The usual metaphor is that traditional marketing is hunting with a net, while ABM is hunting with a spear. So just how big is this ABM thing going to get and how exactly are marketers using it? Let’s take a look at a few key charts. Most ABM programs are relatively new As eMarketer…

    Dillon Baker/ The Content Strategist- 27 readers -
  • Here’s How People Avoid Watching Pre-Roll Videos

    … Three things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad. Turns out, I’m not the only person upset about that last one. According to data from an August 2016 report by Nielsen and Newlio, over…

    The Content Strategistin How To's- 24 readers -
  • Who Will Win the War for TV Ad Dollars?

    …, is decidedly down. Last year’s event held the lowest ratings on record for the 18-49 demographic. Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. Rubel believes that the appeal of TV’s scale is still…

    Dillon Baker/ The Content Strategist- 29 readers -
  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 28 readers -
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