Emarketer

eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce. eMarketer, founded in 1996, is located in New York, NY. Its clients include two-thirds of Fortune 500 companies. eMarketer subscribers span 70 countries.
Posts about Emarketer
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … and open society, especially among millennials,” Quim Gil, head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We know that these new, modern consumers share an endless curiosity and openness to new cultures, no matter what their skin color. They want to learn new languages and hear different opinions—they don’t want…

    The Content Strategist- 19 readers -
  • Why You Should Question Most Video Marketing Stats You See

    … plays at 30 frames per second, and there are 60 seconds in a minute, then 1,000 x 30 x 60 = 1,800,000. When this curious math gets misrepresented as a scientific data point, it’s no wonder that video agencies fervently shout it from the rooftops to embolden their cause. “Look, here’s legitimate research that supports our business model. Why use your…

    The Content Strategist- 30 readers -
  • 30% Rise of Ad Blocking Use Globally in 2016

    … are only available because of advertisements. If the number of people using ad blockers reaches a high enough number, these companies would be forced to change their business model. Paul Verna, an analyst at eMarketer, commented on this report saying, “Ad blocking is a detriment to the entire advertising ecosystem. The best way for the industry…

    Michael Levanduski/ Performance Marketing Insider- 21 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … Facts Every Marketer Needs To Know: Facebook In 2017 Despite Mark Zuckerberg’s protests, 2017 Facebook is more than a social media platform. Marketers, media entities and Facebook participants pay attention! As we enter 2017, Facebook is a full-fledged media entity. (BTW, this trend isn’t limited to Facebook. Here’s a full explanation…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 28 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    …, and Walgreens—and build a strategy to attract those specific brands. The usual metaphor is that traditional marketing is hunting with a net, while ABM is hunting with a spear. So just how big is this ABM thing going to get and how exactly are marketers using it? Let’s take a look at a few key charts. Most ABM programs are relatively new As eMarketer…

    Dillon Baker/ The Content Strategist- 27 readers -
  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 26 readers -
  • Social Media Unlocks the Beauty of a Growing Automobile Industry

    … Social media is the perfect platform for sharing compelling automobile stories such as visuals, videos or content. The number of consumers using Facebook, Instagram, Twitter or Pinterest as part of their research methods has grown. According to data from eMarketer, just below 45 percent of online shoppers make their buying decisions based…

    AllFacebookin Social Facebook Twitter- 23 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … through their mobile devices. Here are some predictions to help curate mobile marketing strategies heading into the new year. Toss out the legacy marketing stack and take a look at single-view technology The old days of mass campaign emails pushed out through legacy marketing stacks are behind us now. According to McKinsey & Co., 83 percent…

    AllFacebookin Mobile- 30 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … of cross-device, with Google focusing on targeting and Facebook adding new reporting capabilities. So what’s all this fuss about cross-device? In 2014, Facebook commissioned a study that found that 53 percent of people who own two devices and 77 percent who own three devices switch between them to complete tasks or activities. Similarly, a Google…

    AllFacebookin Google Facebook- 26 readers -
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