Emarketer

eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce. eMarketer, founded in 1996, is located in New York, NY. Its clients include two-thirds of Fortune 500 companies. eMarketer subscribers span 70 countries.
Posts about Emarketer
    • 2017 Predictions for Mobile Marketing and Loyalty Trends

      Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13 percent said they anticipate signi ...

      AllFacebookin Mobile- 20 readers -
    • Brief History of Social Media Advertising

      While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013.

      Douglas Karr/ Marketing Technology Blogin Social- 12 readers -
    • Social Media Unlocks the Beauty of a Growing Automobile Industry

      Social media is the perfect platform for sharing compelling automobile stories such as visuals, videos or content. The number of consumers using Facebook, Instagram, Twitter or Pinterest as part of their research methods has grown. According to data from eMarketer, just below 45 percent of online shoppers make their buying decisions based on feedback, reviews and comments.

      AllFacebookin Social Facebook Twitter- 6 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and measurement. And while digital is a large part of overall advertising plans, there’s another large piece of the pie that’s still largely ignored, even by Facebook’s and Google’s new offerings. eMarketer predicts that 2016 will be the year that spending on digital ads overtakes TV spend in the U.S. But while digital and cross-device measurement…

    AllFacebookin Google Facebook- 15 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 15 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … revenue by 2018, led by countries including the U.K. eMarketer principal analyst Cathy Boyle said in the release: Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses. To engage those often hard-to-reach consumers, Snapchat has…

    David Cohen/ AllTwitter- 12 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … conversions from your Facebook ads to accurately measure cost per lead and prove (and improve) return on investment. Mistake No. 3: Failing to offer the right incentives Facebook advertising is different than search advertising. People seeing your ads in their Facebook News Feeds aren’t actually searching for your products or services. It’s…

    Inside Facebookin Facebook Retargeting- 19 readers -
  • US Daily Media Consumption (Charts)

    …. US daily media consumption – 2 different sources The major Nielsen and eMarketer differences are: Non-digital TV. Nielsen estimates an hour more of non-digital tv viewing. It consists of extra half-hour of traditional television viewing and another half-hour of time shifted television. Non-digital radio. Nielsen’s data is about 20 minutes higher…

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    …, organic and perform better than most other units. Doing native well means understanding the dynamics of different screens and leveraging their various features to create outstanding experiences for consumers. Mitchell Reichgut is the CEO of Jun Group, which provides an ad platform for video and branded content across devices. Mobile advertising image courtesy of Shutterstock. …

    AllTwitterin Google- 8 readers -
  • The Rise of Ad Blocking Is Changing Digital Marketing (Report)

    … The marketing industry often works toward incremental change in search of greater profits. For example, spending millions fighting for a slightly higher percentage of engagement or increased ROI. However, there’s a challenge to marketers that is costing marketers billions: ad blocking. New data from eMarketer predicts that ad blocking will only…

    AllFacebook- 19 readers -
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 30 readers -
  • Putting Online Video Advertising In Context

    … By 2018, eMarketer projects that cord-cutters and “cord-nevers” will represent around 20 percent of the U.S. population, while more than 53 percent of all television viewers will also access programming online. Digital video viewers, more broadly defined as those consuming any form of online video content, will be near 70 percent of the total…

    AllTwitter- 14 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … views per day, and it has supplanted other social networks as the primary way young people communicate. comScore reports that more than 60 percent of Americans between the ages of 13 and 38 are Snapchat users, and according to eMarketer, 45 percent of Snapchat’s users are between 18 and 24, while this demographic represents just 16 percent…

    Inside Facebook- 14 readers -
  • Snapchat on the Road to Long-Term Success (Report)

    …, and eMarketer predicts up to 3 percent growth until 2020, culminating in 42.2 percent of social users logging in frequently. eMarketer principal analyst Cathy Boyle credits Snapchat’s structure with its long term appeal: What makes Snapchat different from other mobile messaging apps—and more-established social networks—is the short-lived nature…

    AllTwitterin Twitter- 11 readers -
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