Emarketer

eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce. eMarketer, founded in 1996, is located in New York, NY. Its clients include two-thirds of Fortune 500 companies. eMarketer subscribers span 70 countries.
Posts about Emarketer
    • Pushing the Limits of Advertising With Paid Social, Mobile and Video

      Once upstarts, digital media platforms like Facebook, Instagram, Pinterest, Snapchat, YouTube and Twitter have become mainstream. Savvy marketers have developed playbooks of best practices, and they iterate rapidly as the platforms evolve. At Percolate’s Transition 2016 conference, Karl Meinhardt, vice president of social and digital marketing at Albertsons, and I discussed ...

      AllTwitterin Social Facebook Twitter YouTube- 16 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … is a marketing strategy in which the marketing and sales teams focus on courting specific clients, rather than determining their sales pipe based on whatever companies come to them. In traditional B2B marketing, marketers move prospects through the funnel toward a sale. The top of that funnel is usually very wide. There may be a specific target…

    Dillon Baker/ The Content Strategist- 13 readers -
  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • Social Media Unlocks the Beauty of a Growing Automobile Industry

    … Social media is the perfect platform for sharing compelling automobile stories such as visuals, videos or content. The number of consumers using Facebook, Instagram, Twitter or Pinterest as part of their research methods has grown. According to data from eMarketer, just below 45 percent of online shoppers make their buying decisions based…

    AllFacebookin Social Facebook Twitter- 6 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … of marketers identify that the ability to make data-guided decisions is one of the most important capabilities, but only 10 percent believe they are effective at feeding insights about customer behaviors back into the organization to improve performance. Measuring campaign success on whether or not an email was opened won’t cut it anymore. Companies…

    AllFacebookin Mobile- 20 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and measurement. And while digital is a large part of overall advertising plans, there’s another large piece of the pie that’s still largely ignored, even by Facebook’s and Google’s new offerings. eMarketer predicts that 2016 will be the year that spending on digital ads overtakes TV spend in the U.S. But while digital and cross-device measurement…

    AllFacebookin Google Facebook- 18 readers -
  • The Fusion of Social and Programmatic

    … with the exponential opportunities for advertisers to engage audiences across Facebook, Twitter, Instagram, Pinterest and Snapchat with paid and owned media strategies, brands can amplify their presence using innovative ad formats to increase scale, expand efficiencies and heighten the relevancy of a brand’s message. Ad spending across social has increased…

    AllFacebookin Social Display Facebook Twitter- 16 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 13 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … conversions from your Facebook ads to accurately measure cost per lead and prove (and improve) return on investment. Mistake No. 3: Failing to offer the right incentives Facebook advertising is different than search advertising. People seeing your ads in their Facebook News Feeds aren’t actually searching for your products or services. It’s…

    Inside Facebookin Facebook Retargeting- 22 readers -
  • US Daily Media Consumption (Charts)

    …. US daily media consumption – 2 different sources The major Nielsen and eMarketer differences are: Non-digital TV. Nielsen estimates an hour more of non-digital tv viewing. It consists of extra half-hour of traditional television viewing and another half-hour of time shifted television. Non-digital radio. Nielsen’s data is about 20 minutes higher…

    Heidi Cohen/ Heidi Cohen- 13 readers -
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