Emarketer

eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce. eMarketer, founded in 1996, is located in New York, NY. Its clients include two-thirds of Fortune 500 companies. eMarketer subscribers span 70 countries.
Posts about Emarketer
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … and open society, especially among millennials,” Quim Gil, head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We know that these new, modern consumers share an endless curiosity and openness to new cultures, no matter what their skin color. They want to learn new languages and hear different opinions—they don’t want…

    The Content Strategist- 22 readers -
  • Why You Should Question Most Video Marketing Stats You See

    … periodically charts and forecasts the rise of online video. You should also turn to my go-to site for reliable marketing analysis: eMarketer. Look at the detail contained within this graph: The age range, study, and publication date are all referenced, making it easy to verify each statement and use this information with confidence. I’m backing 360…

    The Content Strategist- 30 readers -
  • 30% Rise of Ad Blocking Use Globally in 2016

    … Ad blocking was a major issue over the past year, and it got a lot of news coverage both within the digital marketing world and with the public in general. A recent report that was published by PageFair found that over this time, the global usage of ad blocking software has gone up by 30%. This growth makes it so about 11% of Internet users…

    Michael Levanduski/ Performance Marketing Insider- 22 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … to run vs earnings for goog and fb, it's evident everyone else is zero sum game. pic.twitter.com/wolgdpfcxp — Jason Kint (@jason_kint) December 30, 2016 Facebook announced improvements to its advertising metrics to improve advertising relations in November 2016. While this is a step in the right direction, it means marketers must supplement Facebook…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 31 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Micro-moments. Conversation marketing. I could go on. (In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) But account-based marketing—ABM for short—seems like one buzzword that’s here to stay. ABM…

    Dillon Baker/ The Content Strategist- 27 readers -
  • Brief History of Social Media Advertising

    … While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013…

    Douglas Karr/ Marketing Technology Blogin Social- 28 readers -
  • Social Media Unlocks the Beauty of a Growing Automobile Industry

    … Social media is the perfect platform for sharing compelling automobile stories such as visuals, videos or content. The number of consumers using Facebook, Instagram, Twitter or Pinterest as part of their research methods has grown. According to data from eMarketer, just below 45 percent of online shoppers make their buying decisions based…

    AllFacebookin Social Facebook Twitter- 26 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 33 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and Facebook entering the cross-device fray and a number of independent technology companies focusing on identity solutions for the past few years, brands, agencies and enterprises need to be thinking cross-device now more than ever. The days of siloed marketing channels are quickly coming to an end. Rahul Bafna is vice president of product management and partnerships at cross-device programmatic platform provider Drawbridge. Image courtesy of Shutterstock. …

    AllFacebookin Google Facebook- 29 readers -
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