eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce. eMarketer, founded in 1996, is located in New York, NY. Its clients include two-thirds of Fortune 500 companies. eMarketer subscribers span 70 countries.
Posts about Emarketer
    • The Most Important Thing in Marketing Isn’t VR or AI

      In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm of cross-device, with Google focus ...

      AllFacebookin Google Facebook- 11 readers -
    • The Fusion of Social and Programmatic

      Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year.

      AllFacebookin Social Display Facebook Twitter- 14 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … revenue by 2018, led by countries including the U.K. eMarketer principal analyst Cathy Boyle said in the release: Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses. To engage those often hard-to-reach consumers, Snapchat has…

    David Cohen/ AllTwitter- 9 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere…

    Inside Facebookin Facebook Retargeting- 15 readers -
  • US Daily Media Consumption (Charts)

    …. US daily media consumption – 2 different sources The major Nielsen and eMarketer differences are: Non-digital TV. Nielsen estimates an hour more of non-digital tv viewing. It consists of extra half-hour of traditional television viewing and another half-hour of time shifted television. Non-digital radio. Nielsen’s data is about 20 minutes higher…

    Heidi Cohen/ Heidi Cohen- 8 readers -
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … to the look and feel of their surrounding content) is a popular solution, and sponsored stories, in-feed editorial units and News Feed ads, have found their way to smaller screens. Suffice it to say, we have come a long way from the age of pop-ups and flashing banner ads. Over the past few years, brands and agencies have developed an expertise…

    AllTwitterin Google- 7 readers -
  • The Rise of Ad Blocking Is Changing Digital Marketing (Report)

    … The marketing industry often works toward incremental change in search of greater profits. For example, spending millions fighting for a slightly higher percentage of engagement or increased ROI. However, there’s a challenge to marketers that is costing marketers billions: ad blocking. New data from eMarketer predicts that ad blocking…

    AllFacebook- 17 readers -
  • A Complete Guide to Influencer Marketing

    … relationships, campaign coordination and influencer payments. They charge a flat-fee for the campaigns and offer little to no transparency into their commission or how the budget is spent. Examples include MCNs like Maker Studios and FullScreen and companies like Niche and MediaKix. It is common for managed campaign companies to brand themselves…

    AllFacebookin Social Google SaaS- 27 readers -
  • Putting Online Video Advertising In Context

    … important–where and how video ads are being viewed, whether the audience is captive and what the consumer is expected to do next are all points that need to be considered. It is important to understand that the term “online video” encompasses more than the obvious. Take Home Depot, which has a strategy for meeting consumers in the micro-moment…

    AllTwitter- 13 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … it presents Live Stories and video highlights to fans. In this year’s presidential race, Bernie Sanders used the platform to campaign in Iowa, and the Republican candidates actively used Snapchat to rally young voters–The White House even joined Snapchat in January. Snapchat also opened up a whole new world for advertisers eager to connect with its…

    Inside Facebook- 12 readers -
  • Snapchat on the Road to Long-Term Success (Report)

    … Snapchat is one of the fastest-growing social networks ever, and signs point to it reaching a tipping point into mainstream adoption. However, Snapchat is notoriously cagey with the data that it shares, so many of these predictions are based on speculative data. Long-term user data collected by eMarketer hints at Snapchat’s upward trajectory…

    AllTwitterin Twitter- 10 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … School isn’t even over for many kids, but social media marketing platform Crowdtap already has its eye on back-to-school trends. Do you think it’s too early to be thinking about back to school? Crowdtap cited an eMarketer study, which found that 52 percent of shoppers will begin their back-to-school purchasing before August, with 12 percent…

    David Cohen/ AllTwitter- 7 readers -
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