Emarketer Research

  • Social Photos Generate More Engagement: New Research

    … Are Worth a Million Likes Photos are the primary type of content posted and shared on Facebook. According to March 2014 research published on eMarketer, photos accounted for 75% of content posted by Facebook pages worldwide. Photos are the main type of content posted by Facebook pages. From a user’s perspective, photos are also the most engaging type…

    Patricia Redsicker/ Social Media Examiner- 26 readers -
  • Marketers Not Prepared for Negative Feedback: New Research

    … with negative social buzz, more than half of marketers still aren’t sure what to do. Research published on eMarketer shows only 45% of marketers currently have an effective strategy to deal with negative social media posts; 23% don’t have any kind of plan; 25% are working on getting a plan; and 8% have a plan that doesn’t work. Remember the old…

    Patricia Redsicker/ Social Media Examiner- 13 readers -
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