Emarsys

  • The Customer Journey and Optimove Retention Automation

    … customer micro-segments. These hundreds of small, homogenous groups of customers within the customer database can be hyper-targeted with very effective personalized communications. A big chunk of the micro-segmentation engine relies on predictive behavior modeling: the product applies advanced mathematical and statistical techniques to transactional…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
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