Embedded Negatives Score

  • Embracing The Dark Side Of Negative Keywords

    … November 3, 2016 I have been waiting for a long time to tell you about my dark side. I don’t want you to be scared and you don’t have to send a tweet of concern to @JeffAllenUT, but let’s talk about my love of negativity. Negative keywords, that is! In this post we are going to talk about all things negative: What are negative keywords? How…

    PPC Hero- 14 readers -
  • 7 Areas Where Your PPC Account Is Broken

    … account quality score between 8-10, 5-7 to be ok and anything below 5 to be poor. From our experience accounts that fall within the 7 to 9 range to be good and have a structure that has the most balance of efficiency and growth. 2. Impression Share Impression share is a competitive metric that allows you to see where an advertiser is missing out…

    Cassie Oumedian/ PPC Heroin Paid Search- 12 readers -