Embedded Negatives Score

  • Embracing The Dark Side Of Negative Keywords

    … November 3, 2016 I have been waiting for a long time to tell you about my dark side. I don’t want you to be scared and you don’t have to send a tweet of concern to @JeffAllenUT, but let’s talk about my love of negativity. Negative keywords, that is! In this post we are going to talk about all things negative: What are negative keywords? How…

    PPC Hero- 17 readers -
  • 7 Areas Where Your PPC Account Is Broken

    … to what they are searching for. If we find there is heavy match type cannibalization going on in the account, we may suggest segmenting ad groups or campaigns by match type which will allow you to funnel users to specific keywords using embedded negatives. Embedded negatives are match type specific negatives that help funnel traffic to the more…

    Cassie Oumedian/ PPC Heroin Paid Search- 14 readers -