Embedded Negatives Score

  • Embracing The Dark Side Of Negative Keywords

    … getting served ads for boys boots. In this scenario, the word sneakers is a negative keyword in the campaigns for boots and vice versa. Here at Hanapin, we have a macro built by our Analyst team that helps us find these embedded negatives, but you can build a spreadsheet with your ad groups as column headers: Last Pieces Of Advice Do not add all…

    PPC Hero- 16 readers -
  • 7 Areas Where Your PPC Account Is Broken

    … to what they are searching for. If we find there is heavy match type cannibalization going on in the account, we may suggest segmenting ad groups or campaigns by match type which will allow you to funnel users to specific keywords using embedded negatives. Embedded negatives are match type specific negatives that help funnel traffic to the more…

    Cassie Oumedian/ PPC Heroin Paid Search- 14 readers -
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