Emea

Europe, the Middle East and Africa, usually abbreviated as EMEA, is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American companies.The region is generally accepted to include all European nations, all African Nations, and extends east to Iran, but including Russia. Typically this does not include independent overseas territories of mainland countries in the region, such as French Guyana (part of France).
Posts about Emea
  • European Facebook Advertising Benchmark Report [SlideShare]

    … The advertising opportunity in Europe has never been greater. In 2015, digital ad spending in the region grew to €36.2 billion. Additionally, Facebook has over 338 million monthly active users in the continent, making it the perfect place to reach a large and diverse audiences Because such a large region encompasses numerous different languages…

    Nanigansin Social- 18 readers -
  • What Do US Marketers Need To Know About Advertising In EMEA?

    … on their smartphones), with a high propensity to purchase on mobile. According to a recent Facebook report, UK consumers spend 1.5x more in-app on e-commerce than on desktop devices. When you factor in that the gaming vertical has a 61% payer-to-player ratio, this combination offers profitable expansion for almost any business. 3. What digital marketing trends…

    Nanigans- 17 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
  • Reporters, Editors Still Rely on ‘Old Media’ (Study)

    … dominated North America and EMEA (Europe, the Middle East and Africa), at 74 percent. Earned media was a leading channel for driving influence, at 37 percent of respondents, while social media was cited by 28 percent. 40 percent of journalists feel that in order to succeed in today’s media landscape, they must have influence across multiple platforms…

    David Cohen/ AllFacebookin Social- 16 readers -
  • 2016 Global Programmatic Trends and Predictions

    …. Download the Infographic Consumers will be less likely to block ads if they believe ads are valuable to them. And businesses can decrease cost per acquisition costs, perhaps shifting budget to loyalty and retention. Click on the infographic for a lightbox view or download it from MediaMath. …

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • The Global Marketer’s Guide to European Holidays

    … comes early for the UK and Ireland. There, the fourth Sunday in Lent is Mothering Sunday, a day that traditionally called for families to attend church at the nearest important cathedral. Now the holiday is also an occasion to celebrate mothers with small gifts and cards. Italy, Spain and Portugal celebrate Father’s Day in March by giving fathers…

    Nanigans- 15 readers -
  • Global Media Stats That Every Digital Marketer Should Know

    … With 43% of the global population using the Internet at least once a month, it’s easy to see that the world is evolving into an increasingly digital space. Yet each region of the planet is unique in terms of population and adoption of technology. In an effort to keep pace with regional development, eMarketer recently released its fifth annual…

    Nanigans- 28 readers -
  • Facebook Forms EMEA Client Council

    … Facebook announced the formation of its EMEA Client Council in a post in Spanish on the Facebook for Business page by vice president for Europe, the Middle East and Africa Nicola Mendelsohn, saying that the group is made up of representatives from brands and agencies throughout the region. According to Mendelsohn, members of the EMEA Client…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Eight online marketing statistics we've seen this week

    …. There has been strong performance in the US and UK, with Western Europe returning to positive growth. The 5% forecast is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Levels of advertising spend in North America are expected to exceed the pre-recession peak in 2007 for the first time by the end of 2014. Western…

    Ben Davis/ Econsultancyin Social Facebook Twitter- 3 readers -
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