Emea

Europe, the Middle East and Africa, usually abbreviated as EMEA, is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American companies.The region is generally accepted to include all European nations, all African Nations, and extends east to Iran, but including Russia. Typically this does not include independent overseas territories of mainland countries in the region, such as French Guyana (part of France).
Posts about Emea
  • European Facebook Advertising Benchmark Report [SlideShare]

    … The advertising opportunity in Europe has never been greater. In 2015, digital ad spending in the region grew to €36.2 billion. Additionally, Facebook has over 338 million monthly active users in the continent, making it the perfect place to reach a large and diverse audiences Because such a large region encompasses numerous different languages…

    Nanigansin Social- 24 readers -
  • What Do US Marketers Need To Know About Advertising In EMEA?

    … Social advertising in EMEA (Europe and the Middle East) presents a great opportunity for US businesses to drive massive revenue growth. However, advertisers need to understand the region before they target campaigns to audiences in EMEA. To provide more insight into the landscape, we asked our Strategic Client Director for EMEA, Daniel Fernandes…

    Nanigans- 23 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
  • Reporters, Editors Still Rely on ‘Old Media’ (Study)

    … dominated North America and EMEA (Europe, the Middle East and Africa), at 74 percent. Earned media was a leading channel for driving influence, at 37 percent of respondents, while social media was cited by 28 percent. 40 percent of journalists feel that in order to succeed in today’s media landscape, they must have influence across multiple platforms…

    David Cohen/ AllFacebookin Social- 20 readers -
  • 2016 Global Programmatic Trends and Predictions

    … place with both relevant and geographic targeting. As the reach expands and the algorithms continue to become more accurate, programmatic marketing is a welcome advancement. The ability for marketers to increase the efficiency of their marketing efforts instead of a spray and pray approach to mass ad purchasing is going to help the industry…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
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