Europe, the Middle East and Africa, usually abbreviated as EMEA, is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American companies.The region is generally accepted to include all European nations, all African Nations, and extends east to Iran, but including Russia. Typically this does not include independent overseas territories of mainland countries in the region, such as French Guyana (part of France).
Posts about Emea
  • Reporters, Editors Still Rely on ‘Old Media’ (Study)

    … dominated North America and EMEA (Europe, the Middle East and Africa), at 74 percent. Earned media was a leading channel for driving influence, at 37 percent of respondents, while social media was cited by 28 percent. 40 percent of journalists feel that in order to succeed in today’s media landscape, they must have influence across multiple platforms…

    David Cohen/ AllFacebookin Social- 7 readers -
  • 2016 Global Programmatic Trends and Predictions

    … We’ve written about what programmatic advertising is late last year and did a great interview with expert Pete Kluge from Adobe on the topic. The industry is moving lightning fast. I’m not sure traditional ad purchase systems that require manual intervention for optimization will last. In fact, programmatic ad spending is expected to take 63…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • The Global Marketer’s Guide to European Holidays

    … comes early for the UK and Ireland. There, the fourth Sunday in Lent is Mothering Sunday, a day that traditionally called for families to attend church at the nearest important cathedral. Now the holiday is also an occasion to celebrate mothers with small gifts and cards. Italy, Spain and Portugal celebrate Father’s Day in March by giving fathers…

    Nanigans- 10 readers -
  • Global Media Stats That Every Digital Marketer Should Know

    … Global Media Intelligence Report. To give online marketers an understanding of how they should prioritize audiences in different areas of the globe, we’ve summarized the most important statistics below. APAC accounts for 49.3% of Internet user share worldwide Asia-Pacific is already a massive digital hub, with nearly half of Internet users worldwide…

    Nanigans- 21 readers -
  • Facebook Forms EMEA Client Council

    … Facebook announced the formation of its EMEA Client Council in a post in Spanish on the Facebook for Business page by vice president for Europe, the Middle East and Africa Nicola Mendelsohn, saying that the group is made up of representatives from brands and agencies throughout the region. According to Mendelsohn, members of the EMEA Client…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Eight online marketing statistics we've seen this week

    …. There has been strong performance in the US and UK, with Western Europe returning to positive growth. The 5% forecast is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Levels of advertising spend in North America are expected to exceed the pre-recession peak in 2007 for the first time by the end of 2014. Western…

    Ben Davis/ Econsultancyin Social Facebook Twitter- 2 readers -
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