Emeric Ernoult

  • How To Succeed With Earned Media: 34 Case Studies

    …. They not only received millions of dollars worth of earned media coverage, but also substantially reduced the number of deep fat fryer claims. Robert Rose, Content Marketing Institute and author of Managing Content Marketing; Twitter: @Robert_Rose (See Heidi Cohen’s interview with Robert Rose.) 28. To help a client that sold personalized labels…

    Heidi Cohen/ Heidi Cohenin How To's- 27 readers -
  • Coming clean on Facebook reach

    … percent of all companies across 104 industry designations had a decline in organic reach of 30 percent or more in the past year. I think it is accurate to say the decline in Facebook reach has been incredibly steep and rapid. While Facebook brand pages reach an average of 6 percent of their fans, there is wide variation by company and industry…

    {grow}in Social- 11 readers -
  • How to Stop Facebook Contest Fraud and Deter Prize Hunters

    … hunters. The Ugly Truth About Facebook Contest Fraud With Facebook’s recent changes to its news feed algorithm, it’s harder to reach your audience organically. If you can’t reach your audience, you lose interactivity and engagement–and your spot in the news feed. A Facebook promotion (i.e., a contest or giveaway) is widely thought to be a good tactic…

    Emeric Ernoult/ Social Media Examinerin Social- 20 readers -