Emotional Advertising

  • 7 Paths of Persuasion: How to Easily Generate the Buying Impulse

    … Have you ever been swayed by a good email, landing page, or pop-up? Do you ever unconsciously take out your wallet because of an enticing offer? All of us, whether we are aware of it or not, are submitted to marketing and propaganda on a daily basis. It’s estimated that the average adult is exposed to 285-305 forms of advertising a day, 76…

    Jesse Aaron/ The Daily Eggin How To's- 27 readers -
  • 82% of Marketers Aren’t Testing Effectively – Here’s Why

    … find it extremely hard to learn from their tests and, more importantly, to scale them. Unlocking Purchasing Habits The key to scale, analyze and understand your tests is to test strategies, not elements, or as we describe it at Conversioner, test emotional triggers. Similar to any of your marketing efforts, conversion optimization needs a clear…

    The Daily Egg- 13 readers -
  • A Valuable Marketing Lesson from Scotland’s Biggest Vote in 300 Years

    …. And I don’t write political advertising. But I’m following this event closely, in part, for the marketing. Some quick background if you’re not living in Scotland or nearby One of the major political parties in Scotland is the Scottish National Party (SNP). Scotland has its own parliament and it can make decisions about local issues—everything…

    Scott Martin/ The Daily Egg- 25 readers -
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