Emotional Advertising

  • 7 Paths of Persuasion: How to Easily Generate the Buying Impulse

    Have you ever been swayed by a good email, landing page, or pop-up? Do you ever unconsciously take out your wallet because of an enticing offer? All of us, whether we are aware of it or not, are submitted to marketing and propaganda on a daily basis. It’s estimated that the average adult is exposed to 285-305 forms of advertising a day, 76 of which we notice.

    Jesse Aaron/ The Daily Egg- 20 readers -
  • 82% of Marketers Aren’t Testing Effectively – Here’s Why

    … new, if you’re just beginning to test, it takes time to build a strategy. The most dominant strategy used today is the behavioral targeting strategy, or what many call the “testing elements” strategy. In this strategy, one landing page is duplicated and gets a few small changes made to it. The most common changes are a different colored call…

    The Daily Egg- 6 readers -
  • A Valuable Marketing Lesson from Scotland’s Biggest Vote in 300 Years

    …. And I don’t write political advertising. But I’m following this event closely, in part, for the marketing. Some quick background if you’re not living in Scotland or nearby One of the major political parties in Scotland is the Scottish National Party (SNP). Scotland has its own parliament and it can make decisions about local issues—everything…

    Scott Martin/ The Daily Egg- 20 readers -
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