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Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways.
… Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing…
…, language and engagement with your community, customers and audience. Understanding the difference between authenticity and transparency. Storytelling with audio, visuals and text. How to plan your content and why you should not “wing it”. How to plan content yet save time for dynamic, real-time content marketing. Building something bigger than…