Emotional Marketing

  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

    {grow}- 10 readers -
  • 12 ways to achieve emotional marketing for your B2B company

    … from CEB and Google, From Promotion to Emotion: Connecting B2B Customers to Brands, found that B2B brands receive twice the impact when they connect with buyers through and emotional approach versus focusing on business value. The hiccup is that B2B brands still aren’t centralizing the emotional connection in their strategy. Solutions: Focus…

    {grow}- 13 readers -
  • Why Storytelling Works for Any Industry

    … to improve traditional advertisements, inbound marketing and/or social media campaigns. Stories can transport emotions, memories or subliminal messages in a way that simple advertising campaigns cannot. A story is usually structured with a beginning, a main part (the body) and a conclusion – often introducing a problem, a humorous incident, a love theme…

    Relevancein Content- 10 readers -
  • Why Your Blog Needs a Shot of Vulnerability From Time to Time

    Do you only post facts when you write for your blog? Are you afraid to talk about relevant issues you struggle with? Well, I’m going to share why that’s not always a good thing. Just because you may be seen as an authority in a given niche, doesn’t mean you always have to appear perfect. You’re human with challenges and guess what? Your audience needs to know that.

    Lisa Irby/ 2 Create a Website- 8 readers -