Emotional Marketing

  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 13 readers -
  • 12 ways to achieve emotional marketing for your B2B company

    … By Brooke Ballard, {gow} Contributing Columnist Relationship marketing. Psychographics. Humanizing your brand. We marketers supposedly fall all over ourselves trying to make an emotional connection with our potential consumers. Or do we? Over the past several months, I’ve heard four issues come up in conversations centered around better…

    {grow}- 14 readers -
  • Why Storytelling Works for Any Industry

    Published 6 hours ago 64 Storytelling is a big word for something that can be either really simple, or really complex. What is undisputed, however, is the fact that storytelling and content marketing go together like peanut butter and jelly on a slice of toast. Storytelling in marketing generally refers to the usage of a narrative to improve traditional advertisements, ...

    Relevance- 10 readers -
  • Why Your Blog Needs a Shot of Vulnerability From Time to Time

    … audience needs to know that. Ever heard of emotional marketing? The phrase might instantly turn you off because the word “emotional” may seem like a weak term for wussies. Well, I’m here to tell ya that there’s nothing weak about it. In fact, using emotion can actually strengthen the bond with your readers. Brooke Breaks it Down! I read a great post…

    Lisa Irby/ 2 Create a Websitein SEO- 8 readers -
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