Emotional Marketing

  • What it’s like to be hugged by a brand. Literally.

    … Burdett’s fine Marketing Book podcast, the legendary Philip Kotler described the importance of P2P in his new book Marketing 4.0: Moving from Traditional to Digital: “What we’re missing as consumers is high touch. We’re missing the satisfaction of real relationships and knowing that other people care. “This is especially pertinent to retailing. If I face…

    {grow}- 15 readers -
  • 12 ways to achieve emotional marketing for your B2B company

    … By Brooke Ballard, {gow} Contributing Columnist Relationship marketing. Psychographics. Humanizing your brand. We marketers supposedly fall all over ourselves trying to make an emotional connection with our potential consumers. Or do we? Over the past several months, I’ve heard four issues come up in conversations centered around better…

    {grow}- 18 readers -
  • Why Storytelling Works for Any Industry

    … Published 6 hours ago 64 Storytelling is a big word for something that can be either really simple, or really complex. What is undisputed, however, is the fact that storytelling and content marketing go together like peanut butter and jelly on a slice of toast. Storytelling in marketing generally refers to the usage of a narrative…

    Relevancein Content- 12 readers -
  • Why Your Blog Needs a Shot of Vulnerability From Time to Time

    Do you only post facts when you write for your blog? Are you afraid to talk about relevant issues you struggle with? Well, I’m going to share why that’s not always a good thing. Just because you may be seen as an authority in a given niche, doesn’t mean you always have to appear perfect. You’re human with challenges and guess what? Your audience needs to know that.

    Lisa Irby/ 2 Create a Website- 14 readers -