Emotional Marketing

  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 14 readers -
  • 12 ways to achieve emotional marketing for your B2B company

    … from CEB and Google, From Promotion to Emotion: Connecting B2B Customers to Brands, found that B2B brands receive twice the impact when they connect with buyers through and emotional approach versus focusing on business value. The hiccup is that B2B brands still aren’t centralizing the emotional connection in their strategy. Solutions: Focus…

    {grow}- 16 readers -
  • Why Storytelling Works for Any Industry

    … Published 6 hours ago 64 Storytelling is a big word for something that can be either really simple, or really complex. What is undisputed, however, is the fact that storytelling and content marketing go together like peanut butter and jelly on a slice of toast. Storytelling in marketing generally refers to the usage of a narrative…

    Relevancein Content- 12 readers -
  • Why Your Blog Needs a Shot of Vulnerability From Time to Time

    … audience needs to know that. Ever heard of emotional marketing? The phrase might instantly turn you off because the word “emotional” may seem like a weak term for wussies. Well, I’m here to tell ya that there’s nothing weak about it. In fact, using emotion can actually strengthen the bond with your readers. Brooke Breaks it Down! I read a great post…

    Lisa Irby/ 2 Create a Websitein SEO- 10 readers -
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