Emotional Subject Lines

  • Email Win-Back Programs: Do They Work?

    … into the "Idle Account" category, so there's no use keeping these names on file. Subject Line: Emotionally charged subject lines like "We Miss You!" showed little difference in read rates than neutral subject lines like "A note from the CEO." We also looked to see if there were any differences with copy like "miss you" or "come back." Again, both had…

    Tom Sather/ Marketing Landin EMail- 14 readers -
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