Emotions

  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 26 readers -
  • Use Emotional Connections to Increase Leads and Conversions

    … insights into the modern landscape. A key underpinning of emotional targeting is psychological triggers: Users respond on social media to the emotions they encounter most often. While Facebook’s emotion manipulation experiment brought a lot of heat, it did demonstrate that there’s some truth to the influence of emotion on social. In general, people…

    Inside Facebookin Social Facebook- 25 readers -
  • Inside Out: Why Sadness Is The Key to Happy Shareable Content

    … learn a secret weapon every content creator uses to generate writings that rock. And this weapon is neither a number of published guest posts nor marketing strategies used to increase a conversion rate. They all are tools. As for a driving force, emotions rule here. There will not be good content without emotions, and the most surprising fact here…

    B2B Marketing Insiderin Content- 29 readers -
  • 3 Rules of Psychology in Sales and Marketing

    …. This infographic from Salesforce Canada touches on the psychology of sales and marketing and presents 3 rules that may help you (and us) do a better job of marketing and sales: Emotions play a huge role in purchasing decisions – trust is imperative so your brand recognition, web presence, online authority, reviews and even your pricing (too…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Five Ways to Optimize Outreach With Psychology

    … Content Promotion, Earned Media, Media Relations, Relationship Building Content marketing has become the most efficient and effective way for businesses to increase their online presence. Between January 2008 and November 2014, Google searches for content marketing grew 700 percent, a testament to just how popular the digital strategy has…

    Relevance- 16 readers -
  • [New Research] Do Viral Emotions Differ by Age and Gender?

    … and women between the ages of 18 – 54 a collection of viral images from Imgur, as well as a set of non-viral images for comparison, we were able to determine which emotions are linked to viral content for different demographics. Their responses were categorized as either positive, negative, or surprised (which can be triggered both positively…

    Kelsey Libert/ Convince and Convertin Content- 7 readers -
  • STUDY: A Happy News Feed Means A Happy Facebook User, And Vice Versa

    … that appeared in their News Feeds, finding that the "emotional contagion" effect worked both ways." It should also be pointed out that the researches complied with Facebook's data-use policy and did not see actual posts, working off the occurrence of positive and negative words in more than 3 million posts with some 122 million words in total — 4 million…

    David Cohen/ AllFacebookin Social- 8 readers -
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