Emotions

  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … social media monitoring tools make you way more effective. Most social listening platforms, like NetBase, help you understand the emotions driving social conversations, allowing for more authentic connections with consumers. When your team has access to real-time data, decisions can be made quickly about how best to leverage insights or deal…

    Mary C. Long/ AllTwitter- 18 readers -
  • Use Emotional Connections to Increase Leads and Conversions

    … insights into the modern landscape. A key underpinning of emotional targeting is psychological triggers: Users respond on social media to the emotions they encounter most often. While Facebook’s emotion manipulation experiment brought a lot of heat, it did demonstrate that there’s some truth to the influence of emotion on social. In general, people…

    Inside Facebookin Social Facebook- 20 readers -
  • Inside Out: Why Sadness Is The Key to Happy Shareable Content

    … Are you a content marketer but you haven’t watched Inside Out yet? Shame on you. It’s all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content marketing in general and content creation in particular, I have a bad…

    B2B Marketing Insiderin Content- 17 readers -
  • 3 Rules of Psychology in Sales and Marketing

    …. This infographic from Salesforce Canada touches on the psychology of sales and marketing and presents 3 rules that may help you (and us) do a better job of marketing and sales: Emotions play a huge role in purchasing decisions – trust is imperative so your brand recognition, web presence, online authority, reviews and even your pricing (too…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Five Ways to Optimize Outreach With Psychology

    …. As long as you’re producing high-quality content, getting your campaign published should be easy, right? Actually, that’s not always the case. Promotion is an important part of the campaign outreach process, but even a highly-targeted outreach strategy can have minimal results. Depending on the vertical, some editors receive upwards of 300 pitches…

    Relevance- 10 readers -
  • [New Research] Do Viral Emotions Differ by Age and Gender?

    … When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know? For example, the average percentage markup for the services industry is close to 3,000%! Are you surprised? The answer just may be different based on your generation or your gender. Putting Emotional Response to the Test Content…

    Kelsey Libert/ Convince and Convertin Content- 5 readers -
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