Emotions

  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 19 readers -
  • Use Emotional Connections to Increase Leads and Conversions

    … to connect with your content. Chris Dalton, content director for Evanta, suggested that developing a connection is often better than a pitch: Sometimes, the best sales pitch is no pitch at all. Consumers have become savvy to ignoring direct sales tactics or sleazy methods. If you offer information relating to your products with honesty and transparency…

    Inside Facebookin Social Facebook- 24 readers -
  • Inside Out: Why Sadness Is The Key to Happy Shareable Content

    … news for you: You are mistaken. The process of content creation is emotional. Those small “creatures” in your head help you come up with writing ideas and ways to turn those ideas into a part of your content marketing strategy. It’s not about writer’s block; it’s about emotions. This is crazy: The adventure into the depths of human mind lets us…

    B2B Marketing Insiderin Content- 25 readers -
  • 3 Rules of Psychology in Sales and Marketing

    …. Setting and exceeding expectations is a key to success – honesty, baseline parameters, immediate gratification, shared values, and wow factor are key to the retention and upselling of clients. It’s not enough to charge a minimum amount for a product or service, you need to have room to do extra! Emotions and biases can and do influence our buying…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Five Ways to Optimize Outreach With Psychology

    … with information that confirmed their own beliefs, participants were more likely to agree with and positively review material. This same principle can be applied when pitching: Make sure you research an editor before pitching; you want to be sure your content reaffirms his or her audience’s ideas. 3. Tap into emotions Possibly the most important factor…

    Relevance- 11 readers -
  • [New Research] Do Viral Emotions Differ by Age and Gender?

    … and women between the ages of 18 – 54 a collection of viral images from Imgur, as well as a set of non-viral images for comparison, we were able to determine which emotions are linked to viral content for different demographics. Their responses were categorized as either positive, negative, or surprised (which can be triggered both positively…

    Kelsey Libert/ Convince and Convertin Content- 5 readers -
  • STUDY: A Happy News Feed Means A Happy Facebook User, And Vice Versa

    … a withdrawal effect: People who were exposed to fewer emotional posts in their News Feed were less expressive overall on the following days. This observation, and the fact that people were more emotionally positive in response to positive emotion updates from their friends, stands in contrast to theories that suggest viewing positive posts by friends…

    David Cohen/ AllFacebookin Social- 6 readers -
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