Emotions

  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … social media monitoring tools make you way more effective. Most social listening platforms, like NetBase, help you understand the emotions driving social conversations, allowing for more authentic connections with consumers. When your team has access to real-time data, decisions can be made quickly about how best to leverage insights or deal…

    Mary C. Long/ AllTwitter- 25 readers -
  • Use Emotional Connections to Increase Leads and Conversions

    … insights into the modern landscape. A key underpinning of emotional targeting is psychological triggers: Users respond on social media to the emotions they encounter most often. While Facebook’s emotion manipulation experiment brought a lot of heat, it did demonstrate that there’s some truth to the influence of emotion on social. In general, people…

    Inside Facebookin Social Facebook- 25 readers -
  • Inside Out: Why Sadness Is The Key to Happy Shareable Content

    … news for you: You are mistaken. The process of content creation is emotional. Those small “creatures” in your head help you come up with writing ideas and ways to turn those ideas into a part of your content marketing strategy. It’s not about writer’s block; it’s about emotions. This is crazy: The adventure into the depths of human mind lets us…

    B2B Marketing Insiderin Content- 29 readers -
  • 3 Rules of Psychology in Sales and Marketing

    …. This infographic from Salesforce Canada touches on the psychology of sales and marketing and presents 3 rules that may help you (and us) do a better job of marketing and sales: Emotions play a huge role in purchasing decisions – trust is imperative so your brand recognition, web presence, online authority, reviews and even your pricing (too…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Five Ways to Optimize Outreach With Psychology

    … with information that confirmed their own beliefs, participants were more likely to agree with and positively review material. This same principle can be applied when pitching: Make sure you research an editor before pitching; you want to be sure your content reaffirms his or her audience’s ideas. 3. Tap into emotions Possibly the most important factor…

    Relevance- 14 readers -
  • [New Research] Do Viral Emotions Differ by Age and Gender?

    … and women between the ages of 18 – 54 a collection of viral images from Imgur, as well as a set of non-viral images for comparison, we were able to determine which emotions are linked to viral content for different demographics. Their responses were categorized as either positive, negative, or surprised (which can be triggered both positively…

    Kelsey Libert/ Convince and Convertin Content- 6 readers -
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