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Search engines find keywords in different elements of a page and use them to determine whether or not the page should be ranked in certain results. Proper use of keywords will get your page indexed for specific searches but does not guarantee placement or rank within that search. There are also some common keyword mistakes to avoid. Each page should target a tight collection of keywords.
… Social media engagement can be a daunting task for a small company. While I’m active from a personal branding standpoint, we honestly haven’t dedicated a solid strategy and resources to our corporate social media presence. That’s changing as of today, though, as we ramp up using Emphatic to grow our agency’s following. We’ve experimented…