Employee Advocacy

  • 7 Apps You Need as a Social Media Consultant

    … members, you can also use the employee advocacy module, which can help boost buzz via peer-to-peer sharing. With Oktopost’s employee advocacy solution, you can post recent brand content to a board, where your client’s employees can choose the links, wording and social channels they connect with most. Cyfe One of the very first things real business…

    AllTwitterin Social EMail- 19 readers -
  • SocialReacher: What is Social Media Employee Advocacy?

    … encouraged the company to deploy an employee advocacy strategy where stories could be easily streamed to the content team, the promotions teams could work with public relations and paid opportunities to promote the content, and – most of all – employees would then echo the amazing work they were doing. Unfortunately, the company just kept spending more…

    Douglas Karr/ Marketing Technology Blogin Social- 28 readers -
  • Social media pioneer discusses employee advocacy success

    …. A tracking mechanism follow employee engagement and calculates an approximate media value. Fujitsu also adds an element of gamification to employee content with a leaderboard and monthly cash prizes. He also mentions as Twitter as a preferred channel in the B2B space for its great targeting ability. You can follow Juergen on Twitter here. Hope you…

    {grow}in Social- 18 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … their employees have access to, while also leveraging the power of word-of-mouth-marketing. Employee advocacy tools out there like Bambu can help facilitate this process. Attend a Twitter chat: Twitter chats are a great way to build your social community while learning the newest trends in your industry. Twitter chats are essentially large, public question…

    AllTwitterin Social EMail Facebook Twitter- 58 readers -
  • How and Why Brands Should Mobilize Employees on Social Media

    … In the grand scheme of things, social media is still a new communications channel. For the last 10 years or so, brands have struggled with whether or not they should get their employees (beyond the marketing department) involved. Restricting employees from discussing the company on social media was once commonplace. Today, many companies…

    Relevancein Social How To's- 9 readers -
  • How to Get the Most Mileage Out of Your Content

    … week gives you indigestion, it’s time to take a step back and reassess. While frequency of publishing affects SEO, quality still reigns king. Instead of pumping out several pieces per week, spend your time and energy on fewer, more in-depth efforts. Take a Cue From History Often, we talk about repurposing content. But, what does that really mean…

    Relevancein Content How To's- 15 readers -
  • How to Encourage Employees to Share Your Content on LinkedIn

    … thoughts in the comments below. Tips for encouraging your employees to share your content on LinkedIn. Tags: advocate program, chris raulf, content creation program, employee advocacy, employee engagement, employee engagement program, linkedin, linkedin company page, linkedin content, linkedin employee engagement program, linkedin endorsement, linkedin publishing …

    Social Media Examinerin Content How To's- 16 readers -
  • 7 New Content Strategy Guides for the Enterprise Marketer

    … to help you push past the barriers holding you back. Using Video Content to Reach and Engage Millennials Millennials aren’t kids anymore—they wield a purchasing power worth pursuing for any organization. But these consumers don’t respond to outdated marketing practices still used by many legacy brands. Don’t be that brand. In this eBook, you’ll learn…

    Ted Karczewski/ Relevancein Social EMail Content- 19 readers -
  • Content Marketing by Connecting the Data Dots

    … carries pricey licenses, making it unfeasible for both small and large companies. Moreover, most tools focus heavily on one particular strength—whether it’s listening, content curation, amplification, social media management, tracking users’ activity, identifying users or facilitating and automating email marketing. So, as a marketer trying to build…

    Relevancein EMail Content- 7 readers -
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