Employee Advocacy

  • 7 Apps You Need as a Social Media Consultant

    … HubSpot or Marketo. Oktopost An enterprise-grade social-media-management tool, Oktopost comes packed with features that can help any aspiring social media consultant aiming to make a splash with bigger clients. Unlike less sophisticated social schedulers, Oktopost allows marketing consultants to structure series of assets and social posts around…

    AllTwitterin Social EMail- 30 readers -
  • SocialReacher: What is Social Media Employee Advocacy?

    … marketing strategy. Incentives Dashboard – companies can activate rewards to encourage employee partipation in campaigns. Bilingual Experience – platform is available in English and Spanish for a wider distribution of content across target markets. Real-Time Analytics – companies have access to detailed engagement analytics, including retweets…

    Douglas Karr/ Marketing Technology Blogin Social- 39 readers -
  • Social media pioneer discusses employee advocacy success

    … enjoy this short video… If you can’t view the video above, you can see it here: Juergen Brock The post Social media pioneer discusses employee advocacy success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 24 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … for a place to voice their compliments, complaints or general feedback, customers leverage social sites to do it. In fact, the number of social messages sent to brands requiring responses has risen 28 percent since 2013. Make sure your team responds to every inbound message requiring a response. Monitor and respond to brand mentions: Not every…

    AllTwitterin Social EMail Facebook Twitter- 70 readers -
  • How and Why Brands Should Mobilize Employees on Social Media

    …. Emergence of Earned & Shared Media In the digital space, owned and paid media (websites, advertising, etc.) have held sway for 20 years. But in the last five to seven years, earned and shared media have created huge opportunities for both B2B and B2C brands. However, taking advantage of that opportunity can be expensive, especially if the brand…

    Relevancein Social How To's- 16 readers -
  • How to Get the Most Mileage Out of Your Content

    … multiple channels. For example, if you published a high-converting ebook two years ago, consider making updates and re-releasing as a new edition. In other cases, you may choose to leverage your best-performing content in new ways. Blog posts can become infographics or SlideShares. A great ebook can become a video series or a podcast. Make it Evergreen…

    Relevancein Content How To's- 16 readers -
  • How to Encourage Employees to Share Your Content on LinkedIn

    … step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate. Discover how to encourage your employees to share…

    Social Media Examinerin Content How To's- 20 readers -
  • 7 New Content Strategy Guides for the Enterprise Marketer

    … to help you push past the barriers holding you back. Using Video Content to Reach and Engage Millennials Millennials aren’t kids anymore—they wield a purchasing power worth pursuing for any organization. But these consumers don’t respond to outdated marketing practices still used by many legacy brands. Don’t be that brand. In this eBook, you’ll learn…

    Ted Karczewski/ Relevancein Social EMail Content- 21 readers -
  • Content Marketing by Connecting the Data Dots

    Published 1 min ago 28 One of the biggest challenges of marketing anything online is integrating data (i.e., managing, interpreting, connecting and efficiently acting on all data) you have access to in the quickest way possible to make the most of each of your investments. The challenge in managing online marketing lies in being able to connect one insight from one sour ...

    Relevance- 8 readers -
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