Employee Advocacy

  • 5 Helpful Tips to Inspire Employee Advocacy on Social Media

    … When it comes to building out your brand’s social media marketing strategy, one of your primary objectives is crafting a multi-channel amplification plan for sharing content that raises awareness, fosters engagement, and ultimately helps drive new leads. For many, this means mapping tactics and time to specific brand-owned social channels…

    TopRank®in Social- 17 readers -
  • How brands can avoid getting dragged down the aisle of internet infamy

    … By Kerry Gorgone, {grow} Contributing Columnist I recently hosted a discussion around the United Airlines PR debacle. Clearly this event was a colossal system failure of a company culture. The gate agents, the police force, the cabin attendants, and the entire company set of rules and procedures had some role in this poor man being dragged…

    {grow}in Social How To's- 18 readers -
  • 7 Apps You Need as a Social Media Consultant

    … it easy for you to be more efficient about who you connect with. Mention It’s a well-established fact that 72 percent of customers expect a response on social media when they complain about a brand. Part of your work as a social media consultant is to help brands track complaints and facilitate a response as soon as possible, and nothing can damage…

    AllTwitterin Social EMail- 36 readers -
  • SocialReacher: What is Social Media Employee Advocacy?

    … encouraged the company to deploy an employee advocacy strategy where stories could be easily streamed to the content team, the promotions teams could work with public relations and paid opportunities to promote the content, and – most of all – employees would then echo the amazing work they were doing. Unfortunately, the company just kept spending more…

    Douglas Karr/ Marketing Technology Blogin Social- 45 readers -
  • Social media pioneer discusses employee advocacy success

    …. A tracking mechanism follow employee engagement and calculates an approximate media value. Fujitsu also adds an element of gamification to employee content with a leaderboard and monthly cash prizes. He also mentions as Twitter as a preferred channel in the B2B space for its great targeting ability. You can follow Juergen on Twitter here. Hope you…

    {grow}in Social- 31 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … spiraled into customer-service tickets or the bugs that have been sent to your product team. Keep these top of mind and work toward closing outstanding tasks before they start to collect dust. Respond to inbound social messages: Consumers are turning to social media to start conversations with the brands they care about. Whether they’re looking…

    AllTwitterin Social EMail Facebook Twitter- 71 readers -
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