Employee Advocacy

  • 5 Helpful Tips to Inspire Employee Advocacy on Social Media

    …. But there may be one tactic and channel that’s missing from your mix: your employees and their respective social networks. Or to attach a marketing buzzword to this—employee advocacy. Your employees are one of your most powerful social media marketing tools. They’re the people behind your brand, working hard to support your company’s mission and help…

    TopRank®in Social- 17 readers -
  • How brands can avoid getting dragged down the aisle of internet infamy

    … and from his seat and bloodied. It got me thinking: Do most employees embrace their status as brand representatives? An empowered and engaged workforce is your brand’s first line of defense against a potential PR disaster. People who consider themselves brand representatives don’t spit in customers’ food or write racist remarks on receipts. Instead…

    {grow}in Social How To's- 18 readers -
  • 7 Apps You Need as a Social Media Consultant

    … members, you can also use the employee advocacy module, which can help boost buzz via peer-to-peer sharing. With Oktopost’s employee advocacy solution, you can post recent brand content to a board, where your client’s employees can choose the links, wording and social channels they connect with most. Cyfe One of the very first things real business…

    AllTwitterin Social EMail- 38 readers -
  • SocialReacher: What is Social Media Employee Advocacy?

    … encouraged the company to deploy an employee advocacy strategy where stories could be easily streamed to the content team, the promotions teams could work with public relations and paid opportunities to promote the content, and – most of all – employees would then echo the amazing work they were doing. Unfortunately, the company just kept spending more…

    Douglas Karr/ Marketing Technology Blogin Social- 45 readers -
  • Social media pioneer discusses employee advocacy success

    …. A tracking mechanism follow employee engagement and calculates an approximate media value. Fujitsu also adds an element of gamification to employee content with a leaderboard and monthly cash prizes. He also mentions as Twitter as a preferred channel in the B2B space for its great targeting ability. You can follow Juergen on Twitter here. Hope you…

    {grow}in Social- 32 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … strategy accordingly. Spend some time reconciling the goals you may have set for yourself. If you exceeded your own expectations, then set new goal that are both challenging and attainable. If you fell short, then figure out what went wrong and decide if you need to lower your goals or continue to challenge yourself. Assess key performance…

    AllTwitterin Social EMail Facebook Twitter- 72 readers -
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