Employee Advocacy

  • Social media pioneer discusses employee advocacy success

    …. A tracking mechanism follow employee engagement and calculates an approximate media value. Fujitsu also adds an element of gamification to employee content with a leaderboard and monthly cash prizes. He also mentions as Twitter as a preferred channel in the B2B space for its great targeting ability. You can follow Juergen on Twitter here. Hope you…

    {grow}in Social- 15 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … their employees have access to, while also leveraging the power of word-of-mouth-marketing. Employee advocacy tools out there like Bambu can help facilitate this process. Attend a Twitter chat: Twitter chats are a great way to build your social community while learning the newest trends in your industry. Twitter chats are essentially large, public question…

    AllTwitterin Social EMail Facebook Twitter- 42 readers -
  • How and Why Brands Should Mobilize Employees on Social Media

    … In the grand scheme of things, social media is still a new communications channel. For the last 10 years or so, brands have struggled with whether or not they should get their employees (beyond the marketing department) involved. Restricting employees from discussing the company on social media was once commonplace. Today, many companies…

    Relevancein Social How To's- 7 readers -
  • How to Get the Most Mileage Out of Your Content

    … multiple channels. For example, if you published a high-converting ebook two years ago, consider making updates and re-releasing as a new edition. In other cases, you may choose to leverage your best-performing content in new ways. Blog posts can become infographics or SlideShares. A great ebook can become a video series or a podcast. Make it Evergreen…

    Relevancein Content How To's- 12 readers -
  • How to Encourage Employees to Share Your Content on LinkedIn

    … thoughts in the comments below. Tips for encouraging your employees to share your content on LinkedIn. Tags: advocate program, chris raulf, content creation program, employee advocacy, employee engagement, employee engagement program, linkedin, linkedin company page, linkedin content, linkedin employee engagement program, linkedin endorsement, linkedin publishing …

    Social Media Examinerin Content How To's- 14 readers -
  • 7 New Content Strategy Guides for the Enterprise Marketer

    …. Below are seven new strategy guides based on our audience’s site behavior—meaning, we saw what our audience was reading most on the Content Standard and explored those topics further in a round of new eBooks that caters to those needs. Check out a brief summary of each below, and download them all. The Future of Brand Storytelling: Today’s Trends…

    Ted Karczewski/ Relevancein Social EMail Content- 14 readers -
  • Content Marketing by Connecting the Data Dots

    … whether you are making an impression (positive or negative) within your target communities. 2. Encourage Employee Advocacy Employee advocacy boosts your content marketing strategy by: serving as a test pool for your contents’ appeal increasing the organic reach of your content without spending more on paid media increasing the trust associated with your…

    Relevancein EMail Content- 7 readers -
  • Is Incentivized Employee Advocacy Eroding Consumer Trust?

    … Published 1 min ago 19 Most marketers understand the power of word of mouth marketing and the added trust that comes from sharing a real opinion or experience about a product or service. Part of the appeal of employee advocacy revolves around the idea that employees’ messages will be perceived with more trust. The thought…

    Relevance- 9 readers -
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