Employee Advocacy

    • 7 Apps You Need as a Social Media Consultant

      According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now the No.

      AllTwitterin Social EMail- 17 readers -
  • SocialReacher: What is Social Media Employee Advocacy?

    … money on new television commercials and more advertising. Ugh. What is Social Media Employee Advocacy? Social media employee advocacy tools enable your company’s employees and collaborators to be social advocates for your brand. When employees promote and echo your content, events, news, and updates via social media, the strategy boosts your…

    Douglas Karr/ Marketing Technology Blogin Social- 28 readers -
  • Social media pioneer discusses employee advocacy success

    … I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. While many businesses are struggling with employee advocacy, Fujitsu has developed their own employee word of mouth dashboard and rolled it out in key markets…

    {grow}in Social- 15 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … Sprout Social digital marketing specialist Michael Patterson shared a checklist for social media managers last July from his colleague, social media manager Darryl Villacorta, but changes in the industry come at lightning speed, so Patterson shared an updated list with SocialTimes: Whether you’re looking at social media as an organic way…

    AllTwitterin Social EMail Facebook Twitter- 49 readers -
  • How and Why Brands Should Mobilize Employees on Social Media

    … In the grand scheme of things, social media is still a new communications channel. For the last 10 years or so, brands have struggled with whether or not they should get their employees (beyond the marketing department) involved. Restricting employees from discussing the company on social media was once commonplace. Today, many companies…

    Relevancein Social How To's- 9 readers -
  • How to Get the Most Mileage Out of Your Content

    … Tips for Better Managing Remote Employees” would carry weight longer than “Time Management Lessons from the 2015 Oscars.” Share the Task of Sharing You can share your content via your company’s social media accounts and your own personal accounts, but if you really want to ramp up the exposure you have to build an army of sharers. The best place…

    Relevancein Content How To's- 13 readers -
  • How to Encourage Employees to Share Your Content on LinkedIn

    … and other rich media). Update the Experience section. Link their current position to the LinkedIn company page (thus increasing your company’s LinkedIn page rank in organic searches on Google). Update and optimize their contact information. Expand Personal Networks Share how together as a team you’ll be able to reach hundreds or thousands of people…

    Social Media Examinerin Content How To's- 15 readers -
  • 7 New Content Strategy Guides for the Enterprise Marketer

    …. This eBook will walk you through new strategies for email marketing focused on delivering your best content to the people who matter most to your brand. The Rise of Employee Advocacy: How Content Amplification Strategies Are Evolving to Leverage Employees’ Social Influence The best ideas are born at home from employees who understand your brand’s…

    Ted Karczewski/ Relevancein Social EMail Content- 17 readers -
  • Content Marketing by Connecting the Data Dots

    … whether you are making an impression (positive or negative) within your target communities. 2. Encourage Employee Advocacy Employee advocacy boosts your content marketing strategy by: serving as a test pool for your contents’ appeal increasing the organic reach of your content without spending more on paid media increasing the trust associated with your…

    Relevancein EMail Content- 7 readers -
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