Employee Advocacy

  • 5 Helpful Tips to Inspire Employee Advocacy on Social Media

    …. But there may be one tactic and channel that’s missing from your mix: your employees and their respective social networks. Or to attach a marketing buzzword to this—employee advocacy. Your employees are one of your most powerful social media marketing tools. They’re the people behind your brand, working hard to support your company’s mission and help…

    TopRank®in Social- 17 readers -
  • 7 Apps You Need as a Social Media Consultant

    … According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now…

    AllTwitterin Social EMail- 36 readers -
  • Social media pioneer discusses employee advocacy success

    … I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. While many businesses are struggling with employee advocacy, Fujitsu has developed their own employee word of mouth dashboard and rolled it out in key markets…

    {grow}in Social- 31 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … team members are contributing the most? Is your audience talking about anything new or exciting that you can tap into? Encourage sharing with employee advocacy: Employee advocacy is the idea of encouraging your employees to share your content with their social communities. Employee advocacy helps brands take advantage of the massive networks…

    AllTwitterin Social EMail Facebook Twitter- 71 readers -
  • How and Why Brands Should Mobilize Employees on Social Media

    … In the grand scheme of things, social media is still a new communications channel. For the last 10 years or so, brands have struggled with whether or not they should get their employees (beyond the marketing department) involved. Restricting employees from discussing the company on social media was once commonplace. Today, many companies…

    Relevancein Social How To's- 21 readers -
  • How to Get the Most Mileage Out of Your Content

    … ebook. Unfortunately, there’s no such thing as a content marketing “easy button.” But by using repetition, varying content formats and distributing via a mix of owned, earned and paid media, it’s possible to increase the reach and lifespan of your content without putting in much more effort than you already are. Practice these methods to erase your content expiration date, earn greater acknowledgement of your hard work and ensure a healthy content marketing ROI. …

    Relevancein Content How To's- 17 readers -
  • How to Encourage Employees to Share Your Content on LinkedIn

    … thoughts in the comments below. Tips for encouraging your employees to share your content on LinkedIn. Tags: advocate program, chris raulf, content creation program, employee advocacy, employee engagement, employee engagement program, linkedin, linkedin company page, linkedin content, linkedin employee engagement program, linkedin endorsement, linkedin publishing …

    Social Media Examinerin Content How To's- 24 readers -
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