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Content marketing isn’t easy, so I’m always surprised by marketers who make it even harder for themselves. There’s a mistake I see content marketers make all the time, when they’ve gone to the effort of investing in a significant piece of content, published it through their social channels and then, well, that’s it.
…, for example showing employee interactions, social events, examples of organisational culture, internal projects and organisational opportunities, clearly demonstrate employee satisfaction without seeming forced or staged. A lot can be done not just through your social media marketing but also through your content marketing strategy to promote employee…